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Mailchimp

Email marketing that scales from solopreneur to mid-market.

4.1/5 Free up to 500 contacts · paid from $13/mo Email Marketing
Visit website → Try free
Best for Small businesses sending newsletters and simple automation
Pricing Free up to 500 contacts · paid from $13/mo
Setup time Under 30 min
Learning curve Easy
Support Email, chat (paid plans), docs
Company Intuit
Launched 2001
Available on
WebiOSAndroid

At a glance

The classic small-business email tool — easy drag-and-drop builder, templated newsletters, basic automation and a long free tier. Less loved than it once was now that ConvertKit, Brevo and Klaviyo compete hard on price and features.

  • Best forSmall businesses sending newsletters and simple automation
  • SetupUnder 30 min
  • Learning curveEasy
  • Free planYes

Overview

The classic small-business email tool — easy drag-and-drop builder, templated newsletters, basic automation and a long free tier. Less loved than it once was now that ConvertKit, Brevo and Klaviyo compete hard on price and features.

Pros & cons

What actually works day-to-day, and the trade-offs you'll feel after week one.

What works

  • Low effort to get a first campaign out
  • Free plan is enough to validate a list
  • Strong templates and image library
  • Solid landing-page builder

What doesn't

  • Pricing climbs fast past 2,500 contacts
  • Automation is weaker than ConvertKit or Klaviyo
  • Support is slow on free plans

Bottom line

Should you use Mailchimp?

Still the easiest first email tool for a non-technical founder, but creators and ecommerce teams will outgrow it fast — plan the migration before you hit the next pricing tier.

In-depth reads about Mailchimp