Right Side Up
Senior growth marketing collective embedded with modern SaaS and DTC brands
- Founded
- 2016
- Team size
- 51-200
- Headquarters
- San Francisco, CA, United States
- Avg. cost
- $10,000–$75,000+/mo
Overview
About
Right Side Up is a San Francisco growth marketing firm that embeds senior marketers across paid, lifecycle, product marketing, SEO, and PLG for SaaS, DTC, fintech, and marketplaces. Rather than selling retainers, the model places vetted operators into client teams as plug-in leaders. The client list, including Rocket Money, Yelp, Uber, and HoneyBook, reflects a mid-market to enterprise orientation.
Right Side Up is a San Francisco growth marketing firm that embeds senior marketers across paid, lifecycle, product marketing, SEO, and PLG for SaaS, DTC, fintech, and marketplaces. Rather than selling retainers, the model places vetted operators into client teams as plug-in leaders. The client list, including Rocket Money, Yelp, Uber, and HoneyBook, reflects a mid-market to enterprise orientation.
What they do
Services
- Growth & Marketing Strategy
- AI Services
- Paid Social
- Paid Search
- Lifecycle Marketing
- Product Marketing
- Product-Led Growth
- Search Engine Optimization
- Generative Engine Optimization
- Content Marketing
Specializations
Industries served
Ideal client
Who they help
A fit for mid-market and enterprise marketing teams that need senior specialist capacity without a full-time hire, especially in SaaS, DTC, fintech, and marketplaces. Early-stage startups needing cheap execution are not the target.
Pros & cons
Pros
- Deep bench of senior marketers across paid, lifecycle, product marketing, and SEO
- Embedded model works well as an extension of in-house teams
- Marquee clients including Rocket Money, Yelp, and Uber
- Covers both acquisition and retention sides of growth
- Clear positioning in SaaS, DTC, fintech, and marketplaces
Cons
- Senior-only talent model carries premium pricing
- Less turnkey than full-service agencies for teams with no in-house marketing
- Not optimized for one-off brand or creative projects
Pricing
Notable clients
Common questions
FAQ
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What services does Right Side Up offer?
Right Side Up offers Growth & Marketing Strategy, AI Services, Paid Social, Paid Search, Lifecycle Marketing, Product Marketing, and more.
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Where is Right Side Up based?
Right Side Up is headquartered in San Francisco, CA, United States and works with clients remotely worldwide.
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How much does Right Side Up cost?
Right Side Up operates on a mixed (retainer + project) model, a minimum engagement of $10,000, typical costs of $10,000–$75,000+/mo.
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Who is Right Side Up best for?
A fit for mid-market and enterprise marketing teams that need senior specialist capacity without a full-time hire, especially in SaaS, DTC, fintech, and marketplaces. Early-stage startups needing cheap execution are not the target.
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What industries does Right Side Up serve?
Right Side Up serves clients in SaaS, DTC, Fintech, Marketplaces.
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How big is Right Side Up and when was it founded?
Right Side Up was founded in 2016 and has a team of 51-200 people.
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How do I contact Right Side Up?
You can visit www.rightsideup.com.
Editor’s take
An excellent partner for mid-market SaaS, DTC, and fintech teams that want senior operators as extensions of their org. Overkill if you just need junior execution.