- Founded
- 2019
- Team size
- 11-50
- Headquarters
- Boston, MA
- Avg. cost
- $15,000–$60,000/mo
Overview
About
Refine Labs is a Boston-based B2B growth firm founded by Chris Walker, built on the thesis that modern B2B buyers are self-educated and lead gen tactics are broken. The team runs paid social, paid search, and ad creative programs anchored in demand creation, incrementality thinking, and dark-funnel attribution rather than form-fill volume.
Refine Labs is a Boston-based B2B growth firm founded by Chris Walker, built on the thesis that modern B2B buyers are self-educated and lead gen tactics are broken. The team runs paid social, paid search, and ad creative programs anchored in demand creation, incrementality thinking, and dark-funnel attribution rather than form-fill volume.
What they do
Services
- Ad Creative
- Creative Services
- Paid Search & Social
- LinkedIn & Google
- CTV & OOH
- Revenue Performance Assessment
Specializations
Industries served
Ideal client
Who they help
A fit for B2B SaaS and tech companies that have already bought into dark social, demand creation, and brand-led pipeline models. Best for teams willing to shift budget away from gated-content lead gen and measure success through self-reported attribution and sales velocity rather than MQL counts.
Pros & cons
Pros
- Clear point of view on modern B2B demand generation
- Deep paid social and ad creative expertise on LinkedIn and Meta
- Revenue performance assessments ground strategy in data
- Strong public content and thought leadership from the leadership team
- Fit for companies ready to challenge legacy MQL thinking
Cons
- Opinionated methodology is not for teams married to lead gen metrics
- Smaller agency with concentrated knowledge in a few senior people
- Premium pricing for a growth-stage SaaS engagement
Pricing
Common questions
FAQ
-
What services does Refine Labs offer?
Refine Labs offers Ad Creative, Creative Services, Paid Search & Social, LinkedIn & Google, CTV & OOH, Revenue Performance Assessment.
-
Where is Refine Labs based?
Refine Labs is headquartered in Boston, MA and works with clients remotely worldwide.
-
How much does Refine Labs cost?
Refine Labs operates on a monthly retainer model, a minimum engagement of $15,000, typical costs of $15,000–$60,000/mo.
-
Who is Refine Labs best for?
A fit for B2B SaaS and tech companies that have already bought into dark social, demand creation, and brand-led pipeline models. Best for teams willing to shift budget away from gated-content lead gen and measure success through self-reported attribution and sales velocity rather than MQL counts.
-
What industries does Refine Labs serve?
Refine Labs serves clients in SaaS, B2B tech.
-
How big is Refine Labs and when was it founded?
Refine Labs was founded in 2019 and has a team of 11-50 people.
-
How do I contact Refine Labs?
You can visit www.refinelabs.com.
Editor’s take
A sharp choice for B2B SaaS teams who already believe in demand creation and need an outside partner to run the paid and creative engine. Not the right vendor if you still measure success by MQLs.