- Founded
- 1901
- Team size
- 10001+
- Headquarters
- Tokyo, Japan
- Avg. cost
- Enterprise
Overview
About
dentsu is a Tokyo-founded, globally present marketing and advertising holding company covering media planning, creative, performance, CXM, data, and commerce across its network of agencies (including Carat, iProspect, Dentsu Creative, and Merkle). The group serves large multinational advertisers across FMCG, auto, finance, tech, and retail. Scale and integration are the pitch: one holding company, one roster, every discipline.
dentsu is a Tokyo-founded, globally present marketing and advertising holding company covering media planning, creative, performance, CXM, data, and commerce across its network of agencies (including Carat, iProspect, Dentsu Creative, and Merkle). The group serves large multinational advertisers across FMCG, auto, finance, tech, and retail. Scale and integration are the pitch: one holding company, one roster, every discipline.
What they do
Services
- Media
- Creative
- CXM
- Performance
- Data
- Commerce
Specializations
Industries served
Ideal client
Who they help
Built for multinational brands running coordinated global campaigns that need media, creative, and CXM aligned across regions. Fits CMOs who want a single holding-company relationship rather than managing a stack of specialist agencies.
Pros & cons
Pros
- Truly global footprint across the Americas, EMEA, and APAC
- Full-stack coverage across media, creative, data, and CXM
- Deep platform and tech partnerships at enterprise scale
- Access to specialist capabilities (Merkle, Carat, iProspect) under one roof
- Proven delivery for FMCG, auto, and finance giants
Cons
- Holding-company pricing and governance; not accessible for mid-market
- Can feel bureaucratic compared to independent challenger agencies
- Account teams and senior talent may rotate across the network
Pricing
Common questions
FAQ
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What services does dentsu offer?
dentsu offers Media, Creative, CXM, Performance, Data, Commerce.
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Where is dentsu based?
dentsu is headquartered in Tokyo, Japan and works with clients remotely worldwide.
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How much does dentsu cost?
dentsu operates on a mixed (retainer + project) model, a minimum engagement of $100,000, typical costs of Enterprise.
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Who is dentsu best for?
Built for multinational brands running coordinated global campaigns that need media, creative, and CXM aligned across regions. Fits CMOs who want a single holding-company relationship rather than managing a stack of specialist agencies.
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What industries does dentsu serve?
dentsu serves clients in FMCG, Automotive, Finance, Tech, Retail, Travel.
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How big is dentsu and when was it founded?
dentsu was founded in 1901 and has a team of 10001+ people.
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How do I contact dentsu?
You can visit www.dentsu.com.
Editor’s take
The right pick for large multinationals that need coordinated global execution across every marketing discipline. Not relevant for anything below enterprise scale.