Kalungi

Fractional CMO team and full-stack marketing for B2B SaaS startups

4.8 (Editor review)
Founded
2018
Team size
51-200
Headquarters
Kirkland, WA
Avg. cost
$15,000–$50,000/mo

Overview

About

Kalungi is a Kirkland-based agency that plugs a fractional CMO plus a full marketing team into early and growth-stage B2B SaaS companies. The model covers brand, demand, RevOps, HubSpot, ABM, and content under one leader rather than stitching freelancers together. It is built for founders who need marketing executed and led, not just advised.

Kalungi is a Kirkland-based agency that plugs a fractional CMO plus a full marketing team into early and growth-stage B2B SaaS companies. The model covers brand, demand, RevOps, HubSpot, ABM, and content under one leader rather than stitching freelancers together. It is built for founders who need marketing executed and led, not just advised.

What they do

Services

  • CMO-As-A-Service
  • CMO Coaching
  • ABM
  • RevOps & HubSpot Optimization
  • Branding & Design
  • Paid Media
  • Content & SEO
  • Web Development

Specializations

Industries served

B2B SaaS

Ideal client

Who they help

Ideal for seed to Series B B2B SaaS founders who need senior marketing leadership and execution without a full in-house hire. Less useful for companies with a strong in-house CMO or for non-SaaS verticals.

Good fit for

Startup SMB Mid-market B2B

Pros & cons

Pros

  • Fractional CMO plus pod model gives both strategy and hands-on execution
  • Deep B2B SaaS specialization with playbooks tuned to the funnel
  • HubSpot and RevOps expertise built into the engagement
  • Founder Stijn Hendrikse is a known voice in B2B SaaS marketing
  • Clear ladder from coaching to full outsourced marketing team

Cons

  • SaaS-only focus limits fit for ecommerce, DTC, or services businesses
  • Full-service retainer pricing is a stretch for pre-seed budgets
  • Prescriptive playbook can feel rigid for teams wanting bespoke strategy

Pricing

Pricing modelMonthly retainer
Minimum engagement$15,000
Average cost of services$15,000–$50,000/mo
Price bracket$$$

Common questions

FAQ

  • What services does Kalungi offer?

    Kalungi offers CMO-As-A-Service, CMO Coaching, ABM, RevOps & HubSpot Optimization, Branding & Design, Paid Media, and more.

  • Where is Kalungi based?

    Kalungi is headquartered in Kirkland, WA and works with clients remotely worldwide.

  • How much does Kalungi cost?

    Kalungi operates on a monthly retainer model, a minimum engagement of $15,000, typical costs of $15,000–$50,000/mo.

  • Who is Kalungi best for?

    Ideal for seed to Series B B2B SaaS founders who need senior marketing leadership and execution without a full in-house hire. Less useful for companies with a strong in-house CMO or for non-SaaS verticals.

  • What industries does Kalungi serve?

    Kalungi serves clients in B2B SaaS.

  • How big is Kalungi and when was it founded?

    Kalungi was founded in 2018 and has a team of 51-200 people.

  • How do I contact Kalungi?

    You can visit www.kalungi.com.

Editor’s take

A strong choice for B2B SaaS founders who need a seasoned marketing leader plus the team to execute behind them. Skip if you only need point services.