Best for
DTC and ecommerce brands running lifecycle email + SMS flows
Pricing
Free up to 250 contacts · paid from $20/mo
At a glance
Klaviyo is the ecommerce email tool — deep Shopify/BigCommerce integrations, predictive analytics and well-designed flow builder. Price scales with contacts, but revenue per subscriber tends to as well.
- Best forDTC and ecommerce brands running lifecycle email + SMS flows
- Free planYes
Overview
Klaviyo is the ecommerce email tool — deep Shopify/BigCommerce integrations, predictive analytics and well-designed flow builder. Price scales with contacts, but revenue per subscriber tends to as well.
Pros & cons
What actually works day-to-day, and the trade-offs you'll feel after week one.
What works
- Shopify integration is best-in-class
- Predictive LTV and churn fields are genuinely useful
- Flow library is a running head start
- SMS and email in one tool
What doesn't
- Pricing climbs sharply above 10K contacts
- Templates lean plain by default
- Steep learning curve for first flow setup
Bottom line
Should you use Klaviyo?
If you run DTC, this is almost always the right pick over Mailchimp. For creators or B2B, lighter tools are a better fit.