About Loomly
Loomly is a social media management platform built for SMB agencies and marketing teams. The strengths show up in two places — approval workflow is best-in-class, and content ideation prompts help idea gen. The core workflow runs on Content calendar and Approval workflow, with the rest of the suite plugging into those two. It's quick to pick up, with a free plan to start and paid tiers from $42/mo. A strong agency-friendly scheduler with excellent approvals.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Loomly — read both sides before committing.
Use it if…
- Agencies with 2-10 team members
- Marketing teams with approval processes
- Content calendars with multiple reviewers
Skip it if…
- Solo creators (Buffer wins)
- Enterprise needing listening + reporting
- Teams on tight budgets
Pros and cons
Pros
- Approval workflow is best-in-class
- Content ideation prompts help idea gen
- Comment-based collaboration
- Hits the core social media workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Analytics are basic
- No social listening
- Pricing per social account can add up
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Loomly.
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01
Content calendar
Visual multi-channel calendar
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02
Approval workflow
Multi-step review before publishing
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03
Post ideas
Daily content prompts and templates
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04
Core workspace
The main editor or dashboard where day-to-day social media work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Base
$42 /mo
- 10 social accounts
- 2 users
Standard
$80 /mo
- 20 accounts
- 6 users
- Analytics
Frequently asked questions
What people usually want to know before signing up for Loomly.
Does Loomly support TikTok?
Yes, with auto-publishing.
Can clients approve directly in Loomly?
Yes — guest reviewer access without a paid seat.
Does it support TikTok, Threads and Bluesky?
The big three (TikTok, Threads, Bluesky) are now standard on major schedulers. Expect posting support first and analytics support 6 months later.
How does it handle Instagram Reels and Stories?
Reels post directly through the Instagram Graph API. Stories need manual push notifications on some plans — check the fine print.
Can agencies manage multiple client workspaces?
Yes — agency tiers include workspace separation, branded reports and client-specific permissions.
Bottom line
Should you use Loomly?
A strong agency-friendly scheduler with excellent approvals. Teams without approval needs should pick Buffer.