About Dynamic Yield
Dynamic Yield is an E-commerce tool most teams land on when they outgrow the free alternatives. The strengths show up in two places — enterprise-grade personalization + A/B testing combined, and multi-channel (web, app, email, kiosk). Where you'll spend your time: Personalization and A/B + MVT testing. Pricing is quote-based; expect a hands-on onboarding call before you can price it. The enterprise e-commerce personalization standard. One thing it genuinely does best — owned by Mastercard.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Dynamic Yield — read both sides before committing.
Use it if…
- Enterprise e-commerce + retail
- Multi-brand enterprise
- Teams needing deep personalization + testing
Skip it if…
- SMB and mid-market (Rebuy wins)
- Pure Shopify SMBs
- Teams happy with Nosto
Pros and cons
Pros
- Enterprise-grade personalization + A/B testing combined
- Multi-channel (web, app, email, kiosk)
- Owned by Mastercard
- Hits the core e-commerce workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Opaque pricing — expect $75K+/yr
- Setup requires enterprise onboarding
- Overkill for most DTC
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Dynamic Yield.
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01
Personalization
AI-powered content + product recommendations
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02
A/B + MVT testing
Enterprise experimentation
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03
Multi-channel
Web + app + kiosk + email
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04
Core workspace
The main editor or dashboard where day-to-day e-commerce work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Enterprise
Contact sales
- Starts around $75K/yr
Frequently asked questions
What people usually want to know before signing up for Dynamic Yield.
Who uses Dynamic Yield?
McDonald's, IKEA, Sephora — Fortune 500 e-commerce.
Is Dynamic Yield worth the enterprise price?
Only at Fortune 500 scale with dedicated personalization teams.
How does it compare to Shopify or WooCommerce?
Shopify wins on time-to-launch; WooCommerce wins on flexibility. The platform here sits in between — pick based on your technical depth.
Can I run B2B and D2C from one store?
Yes — most mid-market platforms now support B2B pricing lists, net-terms and gated storefronts in parallel with D2C.
What's the real cost at scale?
Platform fee + payment processing + apps. The app bill often exceeds the platform fee past $1M/yr — audit annually.
Bottom line
Should you use Dynamic Yield?
The enterprise e-commerce personalization standard. SMBs should pick Rebuy; mid-market, Nosto.