Paper Moose
Independent B Corp creative agency that tests ads with its own AI tool
- Founded
- 2011
- Team size
- 11-50
- Headquarters
- Sydney, Australia
- Hourly rate
- $150–$199/hr
Overview
About Paper Moose
Paper Moose is an independent, B Corp certified creative, production and media agency in Surry Hills, founded in 2011 and run by its co-founders. It makes brand platforms and campaigns across TV, digital, social and out-of-home, shoots and edits in-house, and screens creative through its own testing tool before launch.
Paper Moose started in 2011 as a collective of filmmakers with art school roots and has grown into a full-service creative agency in Surry Hills. It is still run by co-founders Nick Hunter, who is CEO and executive creative director, and Joshua Flowers. B&T’s 2026 agency scorecard counts 24 permanent staff and four freelancers, classes it as independent and gives it a score of 7.6. The agency is a certified B Corp and runs carbon-neutral operations.
The model puts strategists, creatives, producers, editors and media buyers on one team, so a brand platform, the films that carry it and the media plan can come from the same room. Clutch lists the split as 40% advertising, 30% video production, 20% branding and 10% media. In 2025 the agency launched Moose Review, a creative testing tool that combines marketing science with AI to score and pressure-test ads before launch.
B&T reports that Paper Moose won 10 new clients in 2025 and lost none. Named wins include Klook, which used the agency for its first major Australian brand campaign, Travel Fully, across TV, digital, social and outdoor; ROLLiN’ Insurance, repositioned under the line Here for the Ride; and Uniting, which got its first unified brand platform across aged care, disability and early learning. Work for the Australian Federal Police used a fictional cop character to warn about online scams. Larger ongoing clients include CSIRO and Real Insurance.
For a buyer, the appeal is an independent Sydney creative agency with production in-house and a testing step built in. The caveats: the Clutch profile carries no reviews yet, the team is small, and B&T’s critic noted much of the roster is project-based rather than long-term. It also does not offer SEO or performance marketing.
What they do
Services
- Brand strategy and brand platforms
- Integrated advertising campaigns
- TVC and social video production
- Post-production, VFX and sound
- Brand identity and design
- Media planning and buying
- Creative testing (Moose Review)
Specializations
Industries served
Ideal client
Who they help
Mid-size and large brands, government bodies and not-for-profits that want a single independent team to write the brand platform, produce the films and buy the media, with evidence the creative has been tested before money goes behind it.
Pros & cons
Pros
- Independent and certified B Corp, with carbon-neutral operations
- Full production in-house, from TVC through post-production, VFX and sound
- Won 10 clients and lost none in 2025 according to B&T's 2026 agency scorecard
- Recent work for Klook, ROLLiN' Insurance, Uniting and the Australian Federal Police
- Moose Review tool scores creative before it runs
Cons
- No verified Clutch reviews despite a Clutch profile
- Small team of about 24 permanent staff, and B&T notes much of the roster is project-based
- Not an SEO or performance marketing specialist
Pricing
Notable clients
Awards & recognition
- Certified B Corp
Common questions
FAQ
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What services does Paper Moose offer?
Paper Moose offers Brand strategy and brand platforms, Integrated advertising campaigns, TVC and social video production, Post-production, VFX and sound, Brand identity and design, Media planning and buying, and more.
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Where is Paper Moose based?
Paper Moose is headquartered in Sydney, Australia and works with clients remotely worldwide.
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How much does Paper Moose cost?
Paper Moose operates on a mixed model, with an hourly rate of $150–$199/hr, a minimum engagement of $10,000.
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Who is Paper Moose best for?
Mid-size and large brands, government bodies and not-for-profits that want a single independent team to write the brand platform, produce the films and buy the media, with evidence the creative has been tested before money goes behind it.
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What industries does Paper Moose serve?
Paper Moose serves clients in Insurance and financial services, Travel, Not-for-profit and community services, Government and public sector, Science and research, Food and beverage, among others.
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How big is Paper Moose and when was it founded?
Paper Moose was founded in 2011 and has a team of 11-50 people.
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How do I contact Paper Moose?
You can visit papermoose.com, or email hello@papermoose.com, or call +61 2 9197 0832.
Editor’s take
A good fit for brands, government and not-for-profits wanting an independent Sydney agency to handle strategy, campaign and film in one place. Those looking for search, paid performance or retainer-style digital marketing should look at specialists.
