Supple Digital
Richmond SEO and digital agency built for SMBs, 2,000+ clients since 2012
- Founded
- 2012
- Team size
- 11-50
- Headquarters
- Melbourne, Australia
- Hourly rate
- $100/hr
Overview
About Supple Digital
Supple Digital is a Melbourne digital marketing agency founded in 2012 by Hardy Desai and headquartered on Church Street in Richmond, with offices in Sydney and Perth. It is best known for SEO aimed at small and medium businesses, alongside PPC, content, web design and social media.
Supple Digital began in October 2012 as a two-director partnership working out of a garage, according to its own history. CEO and founder Hardy Desai has since grown it into a Richmond-headquartered agency with further offices in Sydney’s Haymarket and in Perth, and the company says it has served more than 2,000 clients. Its growth earned it places in the Deloitte Technology Fast 50 and the AFR Fast 100 in the mid-to-late 2010s.
The business is built around SEO for smaller companies. Its service list goes unusually deep on technical work: crawl optimisation, structured data, JavaScript SEO, Core Web Vitals, penalty recovery and programmatic SEO, with platform pages for Shopify, Magento, WooCommerce, Webflow and others. PPC, content marketing, web design and social media are offered alongside. Desai’s founder letter rejects guaranteed-ranking sales tactics, and the agency presents completed work to clients at quarterly strategy meetings.
Supple’s sweet spot is lawyers, dentists, real estate agents, plumbers, solar installers and franchise networks, judging by its industry pages. On The Manifest it holds about 4.9 from 28 reviews, and an aggregator list shows a 5.0 score on a smaller sample with rates near $100 an hour and $1,000 minimums. It won a Semrush AU Search Award for Best Low Budget Campaign in 2019 and has been shortlisted for APAC and Semrush awards since.
For an SMB comparing a Melbourne SEO agency on price and process, Supple offers reach and experience. The flip side of a high-volume client base is that senior strategists are spread across many accounts, so buyers should confirm who will manage the work and how often they will meet.
What they do
Services
- SEO (technical, local, eCommerce, international, programmatic)
- AI SEO
- Google penalty recovery
- Link building
- Google Shopping and Merchant Center optimisation
- PPC management
- Content marketing
- Web design and development
- Social media marketing
Specializations
Industries served
Ideal client
Who they help
Small and medium Australian businesses, including trades, professional services, franchises and online stores, that want an established SEO provider with predictable monthly programs and quarterly strategy reviews.
Pros & cons
Pros
- Long track record: operating since 2012 with 2,000+ clients claimed
- Deloitte Technology Fast 50 and AFR Fast 100 growth recognition (agency-reported)
- Won a Semrush AU Search Award for Best Low Budget Campaign in 2019
- Deep menu of technical SEO services and platform-specific SEO (Shopify, Magento, Webflow)
- Offices in Melbourne, Sydney and Perth
Cons
- Volume SMB model may mean less senior attention per account
- Most recent awards are shortlists rather than wins
- Team size signals are inconsistent (80+ staff claimed in 2017 vs about 36 on LinkedIn)
Pricing
Awards & recognition
- Semrush AU Search Awards, Best Low Budget Campaign (2019)
- Deloitte Technology Fast 50 (2015, 2017)
- AFR Fast 100 (2018, 2020)
- Financial Times Asia-Pacific High-Growth Companies (2022)
Common questions
FAQ
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What services does Supple Digital offer?
Supple Digital offers SEO (technical, local, eCommerce, international, programmatic), AI SEO, Google penalty recovery, Link building, Google Shopping and Merchant Center optimisation, PPC management, and more.
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Where is Supple Digital based?
Supple Digital is headquartered in Melbourne, Australia and works with clients remotely worldwide, with additional offices in Haymarket, Sydney, NSW, Australia, Perth, WA, Australia.
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How much does Supple Digital cost?
Supple Digital operates on a monthly retainer model, with an hourly rate of $100/hr, a minimum engagement of $1,000.
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Who is Supple Digital best for?
Small and medium Australian businesses, including trades, professional services, franchises and online stores, that want an established SEO provider with predictable monthly programs and quarterly strategy reviews.
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What industries does Supple Digital serve?
Supple Digital serves clients in Legal, Dental and healthcare, Real estate, Trades and plumbing, Solar, Franchises, among others.
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How big is Supple Digital and when was it founded?
Supple Digital was founded in 2012 and has a team of 11-50 people.
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How do I contact Supple Digital?
You can visit supple.com.au, or call 1300 SUPPLE.
Editor’s take
A sensible option for SMBs wanting an established Melbourne SEO agency at accessible rates. Enterprise brands seeking a boutique senior team or big creative capability should look further.
