Built Right Digital
Lead generation agency for roofers, HVAC, electricians and other home services
- Founded
- 2019
- Team size
- 11-50
- Headquarters
- Casper, WY
- Avg. cost
- $1,199-$19,999/mo
Overview
About Built Right Digital
Built Right Digital runs Google Ads, Local Services Ads, local SEO and Meta ads for home service businesses, with flat monthly plans from $1,199 and ad spend paid to Google directly. It says it has served 450+ clients and reports under $30 per lead on average. Clutch shows 12 reviews at 5.0.
Built Right Digital is a lead generation agency for home service businesses. Clutch gives a founding year of 2019 and a Casper, Wyoming address, with 10 to 49 staff, while the site shows a 630 area code phone number and does not state a headquarters or name founders. The agency says it has served 450+ clients.
Its services include Google Ads and Local Services Ads, local SEO and Google Business Profile management, Meta and Bing ads, website design, link building and AI search optimisation. Trades named on the site include roofers, HVAC, electricians, plumbers, pest control, remodellers, flooring and restoration franchises. Pricing is a flat monthly retainer: Essentials at $1,199, Launch at $2,099 for firms up to $1M in revenue, Scale at $4,199 up to $5M, and Pro at $19,999 above that, with ad spend paid to Google directly. The site says clients keep their domain, website code and ad accounts, and that the process runs from strategy call to proposal to launch and scaling.
The agency reports an average of under $30 per lead, a 40% close rate after three months and 5x return on ad spend, and publishes case studies with lower cost per lead. Those are its own figures. On Clutch it has 12 reviews at 5.0, from roofing, concrete, bathroom and pest control clients. Reviewers praised quick replies, weekly reporting and fair pricing, and one reported a 325% rise in SEO-driven leads. Two said prices had risen over time and one found onboarding slow.
Built Right Digital suits small and mid-sized home service firms wanting a clear flat price for ads and local SEO. Companies needing B2B demand generation, ecommerce or large multi-location programmes should look elsewhere, and everyone should confirm where the team is based.
What they do
Services
- Google Ads and Local Services Ads
- Local SEO and Google Business Profile
- Meta and Bing Ads
- Website design and management
- AI search optimisation (GEO and AEO)
- Link building
Specializations
Industries served
Ideal client
Who they help
Roofers, HVAC, electrical and remodelling firms that want a flat-fee agency running paid and local search for leads. Less relevant for B2B, ecommerce or multi-location enterprises.
Pros & cons
Pros
- Published flat plans from $1,199 a month
- Clutch rating of 5.0 across 12 reviews
- Home services is 60% of its Clutch work, plus roofing, electric and HVAC
- Clients keep ownership of ad accounts, domain and website code, per its site
- Reviewers praise fast replies and weekly reporting
Cons
- Two Clutch reviewers said prices had risen over time
- One reviewer reported slower onboarding
- Headquarters unclear: Clutch lists Wyoming while the site shows a 630 Illinois phone number
Pricing
Notable clients
Awards & recognition
- Google Partner
- Meta Business Partner
Common questions
FAQ
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What services does Built Right Digital offer?
Built Right Digital offers Google Ads and Local Services Ads, Local SEO and Google Business Profile, Meta and Bing Ads, Website design and management, AI search optimisation (GEO and AEO), Link building.
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Where is Built Right Digital based?
Built Right Digital is headquartered in Casper, WY and works with clients remotely worldwide.
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How much does Built Right Digital cost?
Built Right Digital operates on a monthly retainer model, a minimum engagement of $1,199/mo, typical costs of $1,199-$19,999/mo.
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Who is Built Right Digital best for?
Roofers, HVAC, electrical and remodelling firms that want a flat-fee agency running paid and local search for leads. Less relevant for B2B, ecommerce or multi-location enterprises.
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What industries does Built Right Digital serve?
Built Right Digital serves clients in Roofing, HVAC, Electrical, Plumbing, Pest control, Bathroom and kitchen remodelling, among others.
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How big is Built Right Digital and when was it founded?
Built Right Digital was founded in 2019 and has a team of 11-50 people.
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How do I contact Built Right Digital?
You can visit builtrightdigital.com, or call (630) 923-8882.
Editor’s take
A transparent, well-reviewed pick for contractors that want paid and local lead generation on a flat fee. Confirm location and team before signing.
