Beyond the Arc
B2B marketing, PR and AI agency for banks, fintechs and payments companies
- Founded
- 2001
- Team size
- 11-50
- Headquarters
- San Francisco, CA
- Hourly rate
- $300+/hr
Overview
About Beyond the Arc
Beyond the Arc is a San Francisco B2B marketing and AI agency serving financial services, fintech and technology companies. It offers go-to-market strategy, content, communications and PR, AI analytics and AI search visibility for banks and fintechs. Its logos include PayNearMe, SoFi Tech Solutions, FICO and Finovate. Clutch shows 3 reviews at 5.0.
Beyond the Arc is a B2B marketing and AI innovation agency that says it has more than 20 years of experience. Clutch gives a 2001 founding year, a San Francisco head office on California Street and a team of 10 to 49 people. The site does not name founders. Its stated verticals are financial services, including retail, commercial and wealth banking, fintech such as payments, instant payments, card controls and embedded finance, wealth management and technology.
Services run from B2B digital and content marketing to communications and PR, plus AI and machine learning analytics, NLP consulting and generative AI development. A newer offer is AI search visibility for banks and fintechs. Its described process is to research buyers and competitors, test how AI tools cite the client, find content gaps and then rewrite or create content to fix them. Pricing is not published. Clutch lists a $5,000+ minimum project and an hourly rate of $300+.
The site shows logos for PayNearMe, Cisco, First Citizens Innovation Banking, SoFi Tech Solutions, FICO, Bankjoy, Ondot, Finovate, BAI, Wells Fargo, IBM and BBVA, among others. Its one case study describes a fintech platform provider whose content was verified in several AI tools, but it gives no metrics. Clutch shows 5.0 from three reviews, naming IBM as a key client. Reviewers praise its data analysis, machine learning skills and hands-on training, report on-time delivery and say it integrates with their team. One wanted more face-to-face time with the technical lead.
It fits B2B fintechs, payments providers and banking-technology vendors that sell to financial institutions and want positioning, content and PR. Consumer fintech brands that need paid acquisition or social should look elsewhere. The three Clutch reviews skew toward analytics and AI projects, so ask for marketing-specific references.
What they do
Services
- B2B digital and content marketing
- Communications and PR
- Go-to-market strategy
- AI and ML analytics
- Generative AI consulting
- AI search visibility (GEO) for banks and fintechs
Specializations
Industries served
Ideal client
Who they help
Best for B2B fintechs, payments firms and banking-tech vendors selling to banks and credit unions that want positioning and thought leadership. Less relevant for consumer fintech or paid acquisition.
Pros & cons
Pros
- Fintech and banking buyers are its stated focus; financial services is 80% of its Clutch mix
- Logos include PayNearMe, SoFi Tech Solutions, Bankjoy and Finovate
- Pairs content and PR with AI search visibility work
- Reviewers praise responsiveness and on-time delivery
Cons
- Only three Clutch reviews, and the reviews highlight AI and analytics work more than marketing
- Clutch shows an hourly rate of $300+
- Site gives no figures for its AI visibility case study
Pricing
Notable clients
Common questions
FAQ
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What services does Beyond the Arc offer?
Beyond the Arc offers B2B digital and content marketing, Communications and PR, Go-to-market strategy, AI and ML analytics, Generative AI consulting, AI search visibility (GEO) for banks and fintechs.
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Where is Beyond the Arc based?
Beyond the Arc is headquartered in San Francisco, CA and works with clients remotely worldwide.
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How much does Beyond the Arc cost?
Beyond the Arc with an hourly rate of $300+/hr, a minimum engagement of $5,000+.
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Who is Beyond the Arc best for?
Best for B2B fintechs, payments firms and banking-tech vendors selling to banks and credit unions that want positioning and thought leadership. Less relevant for consumer fintech or paid acquisition.
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What industries does Beyond the Arc serve?
Beyond the Arc serves clients in Financial services, Fintech, Payments, Wealth management, Technology, Utilities.
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How big is Beyond the Arc and when was it founded?
Beyond the Arc was founded in 2001 and has a team of 11-50 people.
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How do I contact Beyond the Arc?
You can visit www.beyondthearc.com, or email web@beyondthearc.net, or call 877.676.3743.
Editor’s take
A specialist for B2B fintech and banking-tech marketing with a growing AI angle. Ask for marketing references, since the thin review base leans toward its AI work.
