Red Antler
The branding studio behind many of the DTC and consumer-tech brands you already know.
- Founded
- 2007
- Team size
- 51-200
- Headquarters
- Brooklyn, NY
- Avg. cost
- $150,000–$750,000/project
Overview
About
Red Antler has been building challenger brands out of Brooklyn since 2007, and the client list reads like a tour of the modern DTC and consumer-tech era: Cotopaxi, Knix, Ramp, Supergoop, Hinge, Chime, AllTrails, Figure. Services cover branding, advertising, and now AI-informed work, with a bias toward launching brands rather than refreshing old ones. Co-founders Emily Heyward and JB Osborne still lead the practice.
Red Antler has been building challenger brands out of Brooklyn since 2007, and the client list reads like a tour of the modern DTC and consumer-tech era: Cotopaxi, Knix, Ramp, Supergoop, Hinge, Chime, AllTrails, Figure. Services cover branding, advertising, and now AI-informed work, with a bias toward launching brands rather than refreshing old ones. Co-founders Emily Heyward and JB Osborne still lead the practice.
What they do
Services
- Branding
- Advertising
- AI
Specializations
Industries served
Ideal client
Who they help
Built for well-funded startups and growth-stage brands launching into crowded consumer categories where identity does a lot of the heavy lifting. If you're pre-launch or scaling and need a brand that looks category-defining on day one, this is the obvious shortlist.
Pros & cons
Pros
- Possibly the deepest launch-phase branding portfolio in the US
- Founder-led with a strong track record of brands that scaled into real businesses
- Advertising and brand practices work together on launch moments
- Actively investing in AI-era brand tools, not just logo work
Cons
- Priced for Series A-plus brands, not seed-stage founders
- Less focused on legacy enterprise rebrand work
- The signature aesthetic is well-known enough that it can read as a Red Antler look
Pricing
Notable clients
Common questions
FAQ
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What services does Red Antler offer?
Red Antler offers Branding, Advertising, AI.
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Where is Red Antler based?
Red Antler is headquartered in Brooklyn, NY.
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How much does Red Antler cost?
Red Antler operates on a project-based model, a minimum engagement of $150,000, typical costs of $150,000–$750,000/project.
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Who is Red Antler best for?
Built for well-funded startups and growth-stage brands launching into crowded consumer categories where identity does a lot of the heavy lifting. If you're pre-launch or scaling and need a brand that looks category-defining on day one, this is the obvious shortlist.
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What industries does Red Antler serve?
Red Antler serves clients in DTC, Tech, CPG, Food & beverage.
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How big is Red Antler and when was it founded?
Red Antler was founded in 2007 and has a team of 51-200 people.
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How do I contact Red Antler?
You can visit www.redantler.com.
Editor’s take
The default pick for ambitious consumer startups willing to invest in brand as a growth lever. Not the right fit for enterprise or budget-constrained founders.