Interbrand
Brand consultancy famous for the Best Global Brands rankings and matching methodology.
- Founded
- 1974
- Team size
- 1000+
- Headquarters
- New York, NY
- Avg. cost
- $75,000–$1,000,000+/project
Overview
About
Interbrand has been in the brand business since 1974 and is best known for publishing the Best Global Brands index, which doubles as an operating thesis for how they value and build identity. Services run from strategy and identity to brand valuation, employer brand, and customer experience, aimed almost entirely at the top of the enterprise market in finance, tech, auto, CPG, and luxury. The methodology is structured and metrics-forward.
Interbrand has been in the brand business since 1974 and is best known for publishing the Best Global Brands index, which doubles as an operating thesis for how they value and build identity. Services run from strategy and identity to brand valuation, employer brand, and customer experience, aimed almost entirely at the top of the enterprise market in finance, tech, auto, CPG, and luxury. The methodology is structured and metrics-forward.
What they do
Services
- Brand strategy
- Identity
- Brand valuation
- Customer experience
- Employer brand
Specializations
Industries served
Ideal client
Who they help
Best for Fortune 500 and global challengers where brand needs to be defended with financial logic, not just creative instinct. If your CFO wants brand value modeled before signing off, Interbrand speaks that language.
Pros & cons
Pros
- Brand-valuation practice ties creative to measurable business impact
- Global network supports launches across dozens of markets at once
- Employer-brand and customer-experience arms extend beyond identity
- Decades of case studies in regulated and conservative industries
Cons
- Not nimble enough for growth-stage or challenger brand timelines
- Output is thoughtful but rarely surprising on pure creative
- Pricing fits enterprise budgets only
Pricing
Common questions
FAQ
-
What services does Interbrand offer?
Interbrand offers Brand strategy, Identity, Brand valuation, Customer experience, Employer brand.
-
Where is Interbrand based?
Interbrand is headquartered in New York, NY.
-
How much does Interbrand cost?
Interbrand operates on a project-based model, a minimum engagement of $75,000, typical costs of $75,000–$1,000,000+/project.
-
Who is Interbrand best for?
Best for Fortune 500 and global challengers where brand needs to be defended with financial logic, not just creative instinct. If your CFO wants brand value modeled before signing off, Interbrand speaks that language.
-
What industries does Interbrand serve?
Interbrand serves clients in Finance, Tech, Automotive, CPG, Luxury.
-
How big is Interbrand and when was it founded?
Interbrand was founded in 1974 and has a team of 1000+ people.
-
How do I contact Interbrand?
You can visit interbrand.com.
Editor’s take
A natural partner for global enterprises that need brand to survive both creative review and the CFO. A poor fit for anyone who wants a scrappy, insurgent identity.