Wolff Olins
Independent-minded brand consultancy known for bolder identity bets than its peers.
- Founded
- 1965
- Team size
- 251-500
- Headquarters
- London, United Kingdom
- Avg. cost
- $100,000–$1,500,000+/project
Overview
About Wolff Olins
Founded in 1965 by Michael Wolff and Wally Olins, Wolff Olins now operates within Omnicom but still trades on a reputation for braver creative than most big-firm competitors. Their work covers brand strategy, visual and verbal identity, architecture, and physical environments for clients like Lloyds, Decathlon, Patreon, Ubisoft, and Blank Street. It's a mid-sized shop by headcount but punches at the top of the category.
What they do
Services
- Brand Strategy
- Visual Identity
- Verbal Identity
- Brand Architecture
- Physical Environments
Specializations
Industries served
Ideal client
Who they help
Right for established brands or well-funded growth companies that want identity work with a point of view, not committee-safe design. If leadership is bought into taking a creative risk, Wolff Olins can make that risk feel defensible.
Pros & cons
Pros
- Portfolio balances cultural icons like The Met with growth brands like Blank Street
- Strong verbal identity practice, not just visual
- More willing than peers to push a brave creative direction
- London and New York offices support transatlantic rollouts
Cons
- Enterprise pricing and project timelines that match it
- Omnicom ownership can introduce holding-company dynamics
- Best work tends to require executive buy-in to risk, which isn't always there
Pricing
Notable clients
Common questions
FAQ
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What services does Wolff Olins offer?
Wolff Olins offers Brand Strategy, Visual Identity, Verbal Identity, Brand Architecture, Physical Environments.
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Where is Wolff Olins based?
Wolff Olins is headquartered in London, United Kingdom, with additional offices in New York, San Francisco.
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How much does Wolff Olins cost?
Wolff Olins operates on a project-based model, a minimum engagement of $100,000, typical costs of $100,000–$1,500,000+/project.
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Who is Wolff Olins best for?
Right for established brands or well-funded growth companies that want identity work with a point of view, not committee-safe design. If leadership is bought into taking a creative risk, Wolff Olins can make that risk feel defensible.
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What industries does Wolff Olins serve?
Wolff Olins serves clients in Travel and Hospitality, Financial Services, Sports, Consumer Goods, Food and Drink.
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How big is Wolff Olins and when was it founded?
Wolff Olins was founded in 1965 and has a team of 251-500 people.
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How do I contact Wolff Olins?
You can visit www.wolffolins.com.
Editor’s take
A premium pick when you want serious identity work with a sharper creative edge than the usual big-firm output. Not the choice for pure execution engagements.
