About Ortto
Ortto is a Marketing Automation tool designed to replace a stack of lighter point solutions. The strengths show up in two places — visual customer journey builder is excellent, and CDP + marketing + analytics in one tool. The core workflow runs on Customer data platform and Journey builder, with the rest of the suite plugging into those two. There's a free plan to explore first, with paid tiers from $509/mo. A compelling CDP + marketing combo for mid-market SaaS.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Ortto — read both sides before committing.
Use it if…
- Mid-market SaaS marketing teams
- Teams unifying data across sources
- Marketers who want CDP without Segment
Skip it if…
- Pure SMB email teams
- Enterprise B2B (Marketo wins)
- Teams needing deep deliverability features
Pros and cons
Pros
- Visual customer journey builder is excellent
- CDP + marketing + analytics in one tool
- Pricing is transparent
- Hits the core marketing automation workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Starts at $509/mo
- Deliverability history is less proven than ActiveCampaign
- Smaller integration ecosystem
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Ortto.
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01
Customer data platform
Unify first-party data across sources
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02
Journey builder
Visual multi-channel automation
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03
Analytics + reporting
Native funnel and cohort reports
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04
Core workspace
The main editor or dashboard where day-to-day marketing automation work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Business
$509 /mo
- 5K contacts
- CDP + journeys + email + SMS
Enterprise
Contact sales
- 100K+ contacts
- SSO
- Advanced AI
Frequently asked questions
What people usually want to know before signing up for Ortto.
Did Autopilot rebrand to Ortto?
Yes, in 2022, with a major product redesign.
Is Ortto a CDP or marketing tool?
Both — the pitch is that modern marketing needs both unified.
Do I need a CRM to use this?
A standalone CRM isn't required — most marketing automation tools include a lightweight contact layer. For B2B sales, pair with HubSpot CRM or Salesforce.
How long is a realistic implementation?
Two to six weeks to replace a legacy ESP + partial CRM. Shorter if you're migrating like-for-like, longer if you're bolting on scoring and attribution.
Can I run both marketing and transactional email from here?
Marketing yes, transactional usually no — route transactional through a dedicated provider so your deliverability stays clean.
Bottom line
Should you use Ortto?
A compelling CDP + marketing combo for mid-market SaaS. Enterprise should stay with Marketo + Segment.