About Heap
Heap is the analytics platform most product teams and growth engineers end up on once a free tool stops being enough. On the strengths side, autocapture; on the depth side, session replay included (2024+). The things you'll actually touch most days are Autocapture and Journeys. There's a free plan to explore before paying, with paid upgrades when you need them. A great alternative to Mixpanel/Amplitude for teams who hate instrumentation overhead.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Heap — read both sides before committing.
Use it if…
- Product teams who want zero instrumentation overhead
- Growth engineers testing many flows
- Teams migrating from GA4
Skip it if…
- Teams with mature tagging already (Mixpanel/Amplitude wins)
- Marketing-only teams
- Enterprise needing SOC 2 FedRAMP
Pros and cons
Pros
- Autocapture — tag retroactively
- Session replay included (2024+)
- Clean, modern UI
- Hits the core analytics workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Pricing opaque — expect $12K+/yr
- Autocapture creates data volume
- Less deep than Amplitude on cohort analysis
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Heap.
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01
Autocapture
Every click and pageview recorded without tagging
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02
Journeys
Visualize user paths through the product
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03
Session replay
Watch recordings of specific events
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04
Core workspace
The main editor or dashboard where day-to-day analytics work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free
$0
- 10K monthly users
- Core analytics
Growth
Contact sales
- Starts ~$12K/yr
- Journeys
- Session replay
Frequently asked questions
What people usually want to know before signing up for Heap.
Does autocapture make everything else obsolete?
No — some high-signal events still benefit from manual tagging.
Did Contentsquare buy Heap?
Yes, in 2023 — integrated with Contentsquare's broader experience platform.
Does it replace Google Analytics 4?
For product and funnel analysis, usually yes. For organic-traffic reporting, keep GA4 running in parallel.
Is the tracking GDPR-friendly out of the box?
The platform supports consent mode and EU hosting on paid plans — your implementation still has to pass IP, user ID and consent string through correctly.
Will it slow down my site?
Modern analytics SDKs are async and under 50KB — no measurable Core Web Vitals impact if installed through Google Tag Manager.
Bottom line
Should you use Heap?
A great alternative to Mixpanel/Amplitude for teams who hate instrumentation overhead. Pricing less transparent though.