About Divi
Divi is a landing-page builder built for WordPress users and agencies on budgets. On the strengths side, lifetime pricing available ($249 once); on the depth side, All Elegant Themes products included. The product centres on Divi builder and Theme builder — everything else is scaffolding around those. It's quick to pick up, with pricing from $89/year. A reasonable budget pick for WordPress agencies. Reviewers keep pointing to the same thing: visual builder + theme builder.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Divi — read both sides before committing.
Use it if…
- WordPress agencies on budgets
- Lifetime-license fans
- Teams wanting theme + builder bundle
Skip it if…
- Teams wanting lightweight themes
- Modern headless WP builds
- Developers wanting less lock-in
Pros and cons
Pros
- Lifetime pricing available ($249 once)
- All Elegant Themes products included
- Visual builder + theme builder
- Hits the core landing pages workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Divi code is harder to migrate off
- Can slow sites down
- Less community vs. Elementor
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Divi.
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01
Divi builder
Visual page editor
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02
Theme builder
Design headers, footers, archives
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03
Lifetime license
Pay $249 once, use forever
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04
Core workspace
The main editor or dashboard where day-to-day landing pages work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Yearly
$89 /year
- Unlimited sites
- All products
Lifetime
$249 once
- Unlimited sites
- All products forever
Frequently asked questions
What people usually want to know before signing up for Divi.
Is Divi lifetime really lifetime?
Yes, $249 once — covers unlimited sites forever.
Divi vs. Elementor?
Divi has lifetime pricing; Elementor has bigger community.
Do pages live on my domain or theirs?
Both are supported — but hosting on your subdomain is better for SEO, cookies and trust. Set up a CNAME in 10 minutes.
Can I A/B test headlines without a separate tool?
Yes — every mid-tier landing-page builder has built-in A/B testing. Dedicated A/B tools win on server-side and multivariate.
How do pages affect Core Web Vitals?
Well-built templates pass CWV out of the box. Watch out for 10+ unused scripts bolted on by non-essential 'tracking' integrations.
Bottom line
Should you use Divi?
A reasonable budget pick for WordPress agencies. Lifetime price is great; modern alternatives are better long-term.