SALT.agency
Independent technical SEO specialists in Horsforth, Leeds, built for complex sites
- Founded
- 2014
- Team size
- 11-50
- Headquarters
- Leeds, United Kingdom
Overview
About SALT.agency
SALT.agency is an independent technical SEO agency founded in Leeds in 2014 by Martin Woods and Reza Moaiandin. It focuses on audits, migrations, JavaScript rendering, log-file analysis and enterprise ecommerce platforms, and now adds AI search visibility work. A good fit for mid-size and large sites facing a migration or a technical rebuild.
SALT.agency was founded in 2014 by Martin Woods and Reza Moaiandin, who began in a small rented office at Leeds Beckett University’s Business Centre. The agency has since moved several times, settling in a Horsforth headquarters in 2020, and added bases in London and Boston in the US. It remains independent and sits in the 10 to 49 staff range, with team members working across several countries. Dan Taylor, a long-serving technical lead who speaks regularly at events such as brightonSEO, is listed as a partner and Head of Technical SEO.
This is a technical SEO agency in Leeds in the strict sense. Its core work covers deep site audits (a third-party review describes a 300-point framework), domain and platform migrations, JavaScript rendering, site architecture, log file analysis, Core Web Vitals and headless builds. SALT also works on enterprise ecommerce stacks such as Salesforce Commerce and SAP Commerce, and has moved into AI search, offering LLM visibility tracking and audits of how brands appear in AI answers.
Publicly named clients include Cloudflare, GitLab, TCGPlayer and Reformation. A 2026 industry roundup cites insurer Bikmo, which consolidated four country sites into one domain and reportedly doubled organic traffic, and a software client whose Core Web Vitals improved by an average of 63%. The agency won the Queen’s Award for Enterprise in International Trade in 2022, a notable signal of overseas revenue for a firm of its size.
The trade-offs are proof and breadth. No Clutch or Google rating turned up, pricing is quote-based (one source cites a $10,000 minimum), and many of its published cases date from around 2021. SALT suits technical teams who need specialist SEO engineering, not brands looking for one agency to handle paid media or creative.
What they do
Services
- Technical SEO audits
- Website and domain migrations
- JavaScript rendering and headless SEO
- Log file analysis
- Core Web Vitals and site performance
- Enterprise ecommerce SEO (Salesforce Commerce, SAP Commerce)
- AI search visibility tracking
- Content strategy
Specializations
Industries served
Ideal client
Who they help
In-house marketing and engineering teams at larger or technically complex websites, typically enterprise ecommerce or SaaS, that need specialist help with migrations, rendering, crawl efficiency and site architecture rather than a full-service retainer.
Pros & cons
Pros
- Deep technical focus since 2014, including JavaScript, headless builds and log-file analysis
- Received the Queen's Award for Enterprise in International Trade in 2022
- Named clients reported include Cloudflare, GitLab, TCGPlayer and Reformation
- Experience with enterprise platforms such as Salesforce Commerce and SAP Commerce
- Staff are regular conference speakers and the team has won a TechSEO Boost research award
Cons
- No public Clutch or Google rating found
- Most published technical case studies are several years old
- Narrow specialism: not the right pick for paid media or brand-led campaigns
Pricing
Notable clients
Awards & recognition
- Queen's Award for Enterprise: International Trade (2022)
- TechSEO Boost 2018 research award (Martin Woods)
Common questions
FAQ
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What services does SALT.agency offer?
SALT.agency offers Technical SEO audits, Website and domain migrations, JavaScript rendering and headless SEO, Log file analysis, Core Web Vitals and site performance, Enterprise ecommerce SEO (Salesforce Commerce, SAP Commerce), and more.
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Where is SALT.agency based?
SALT.agency is headquartered in Leeds, United Kingdom and works with clients remotely worldwide, with additional offices in London, United Kingdom, Boston, MA, United States.
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How much does SALT.agency cost?
SALT.agency operates on a mixed model, a minimum engagement of $10,000.
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Who is SALT.agency best for?
In-house marketing and engineering teams at larger or technically complex websites, typically enterprise ecommerce or SaaS, that need specialist help with migrations, rendering, crawl efficiency and site architecture rather than a full-service retainer.
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What industries does SALT.agency serve?
SALT.agency serves clients in Retail and ecommerce, Software and technology, Finance, Travel and tourism, Manufacturing, Transport and logistics, among others.
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How big is SALT.agency and when was it founded?
SALT.agency was founded in 2014 and has a team of 11-50 people.
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How do I contact SALT.agency?
You can visit salt.agency.
Editor’s take
Hire SALT.agency for a high-stakes migration, a JavaScript-heavy site or an enterprise ecommerce platform that needs serious technical SEO. Businesses wanting PPC, social or an all-in-one marketing partner should look elsewhere.
