Researched agency ranking
Best Lead Generation Agencies for Agencies (2026)
10 lead generation agencies compared on agency and B2B experience, pricing and reviews, all of which list agencies as clients in our directory.
- Agencies reviewed
- 10
- Median minimum
- $1,000/mo
- Offer AI search
- 30%
- Average rating
- 4.85
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 10 best lead generation agencies for agencies
- Best lead generation agency for agencies by need
- How much lead generation agencies for agencies cost
- How we ranked them
- How to choose a lead generation agency for agencies
- Agency vs freelancer vs in-house
- What a lead generation agency for agencies does
- FAQ
- More lead generation agencies for agencies
- Related rankings
Which lead generation agency for agencies is best?
The best lead generation agencies for agencies in 2026 include Setsail Marketing for owner-led firms, WebFX for scale and CRM tracking, Outbound System for flat-priced cold email, Callbox for multilingual outreach and Add People for UK small-business PPC and SEO. The median minimum across the 10 agencies we track is $1,000 a month. UltraGrowthMedia is the pick for teams that want outbound-led lead generation with SEO in the same team.
Key takeaways
- All 10 agencies in our directory for this page list agencies as clients, but they range from calling-led outsourcers to ad-led shops, so the best lead generation agency for agencies depends on the channel you want.
- The median minimum is $1,000 a month, with 57% starting at $1,000 or less and 43% between $1,000 and $5,000, though Callbox's Clutch summary of $12,000 to $80,000 a year shows larger programmes cost more.
- 30% of these agencies offer AI search work (AEO or GEO), useful because agency buyers increasingly shortlist firms by asking ChatGPT, but most of this pool sells outbound and paid channels.
- Most of the pool is North American; Add People is in the UK, Webprofits in Australia and Six Figure Consulting in Abu Dhabi, so check time zones for calls with prospects.
- Agencies selling to agencies need proof of niche and process. Prefer a partner that shows how it generated leads for another services firm, not just ecommerce.
Best lead generation agencies for agencies compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Setsail Marketing | Overall for owner-led agency leads | $1,000 | ★4.9 (4) |
| 2 | UltraGrowthMedia | Outbound, SEO and AI search together | $3,000 | ★4.9 |
| 3 | WebFX | Large-scale tracked lead generation | $2,500 | ★4.9 |
| 4 | Outbound System | Flat-priced cold email and LinkedIn | $1,499/mo | ★5.0 (8) |
| 5 | Callbox | Multilingual outreach at scale | Not published | ★4.6 (128) |
| 6 | Add People | UK small-business PPC and SEO leads | Not published | — |
| 7 | Abstrakt Marketing Group | Staffing and logistics-style retainers | $1,000+ | ★4.6 (44) |
| 8 | Webprofits | Performance lead gen at scale | Not published | — |
| 9 | AICOADS | White-label lead ads on a tiny budget | $800/mo | ★5.0 (4) |
| 10 | Six Figure Consulting | AI SDR outreach from a small team | $1,000+ | ★4.9 (4) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 10 best lead generation agencies for agencies in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for owner-led agency leads
Setsail Marketing
B Corp growth agency running paid ads, SEO/GEO and websites for owner-led firms
Setsail Marketing is a Vancouver B Corp that lists agencies among its clients and runs paid ads, SEO and GEO, email, websites and cold outbound. It reports that a team of more than 30 does all the work in-house with no subcontractors. Clients include BC Hydro, Walmart Canada and several city governments. It holds a 4.9 rating, Google and Meta partner status and published packages from $1,000.
Notable clients
- BC Hydro
- Walmart Canada
- City of Coquitlam
- City of Prince George
- City of Santa Cruz
- State of Colorado
Watch out
It has only four Clutch reviews, and one 2025 reviewer said results fell short and setup took too long.
#2Best for outbound, SEO and AI search together
UltraGrowthMedia
Full-stack marketing for ambitious growth-stage brands.
UltraGrowthMedia generates B2B pipeline from cold email, LinkedIn outreach and in-house lead research, with SEO, content and GEO available when you want inbound demand as well. Each programme starts with ICP definition, verified lead lists and properly set-up sending domains. The agency says it typically targets 10 to 20 qualified meetings a month from email and 15 or more from LinkedIn, and one client reports a 60% drop in cost per lead within 90 days. Founded in 2022 by Tushar Dey, the 27-person remote team works in weekly sprints, clients talk directly to the practitioners doing the work, and progress shows up on live reporting dashboards. Retainers start at $3,500 a month.
Watch out
A small team limits monthly capacity, and it is a poor fit if you only want one narrow channel.
Run by our team.
#3Best for large-scale tracked lead generation
WebFX
Full-service digital with a 500-person team and a proprietary RevenueCloudFX platform.
WebFX is a Harrisburg agency with more than 750 staff that lists agency among its client types. It offers lead generation, search and AI visibility, CRM integration and the proprietary RevenueCloudFX platform, which ties marketing to CRM data. It has run for almost 30 years and holds a 4.9 rating with a $2,500 minimum and a $100 to $149 hourly band.
Watch out
Smaller clients can land with junior pods, and the proprietary platform can create light vendor lock-in.
#4Best for flat-priced cold email and LinkedIn
Outbound System
Flat-fee managed cold email, LinkedIn and AI calling outreach for B2B firms
Outbound System is a Los Angeles agency of 11 to 50 people, founded in 2020, that lists marketing agencies among its industries and runs cold email, LinkedIn outreach, AI cold calling and list building, with sending infrastructure and warm-up included. Its prices are published and flat, from $1,499 a month, on month-to-month terms with 10 business days' notice. It holds 5.0 on Clutch from 8 reviews, and case studies name Squirro and Automation Anywhere.
Watch out
Eight Clutch reviews is a small sample, and its pricing tiers are capped by email volume, which may limit larger programmes.
#5Best for multilingual outreach at scale
Callbox
Multichannel B2B lead generation and appointment setting agency with logistics and manufacturing work
Callbox is a Los Angeles lead generation firm with more than 1,000 staff, founded in 2004, whose profile lists agencies among its clients. It runs appointment setting, outsourced SDRs, ABM and email, calling and LinkedIn outreach, with multilingual outreach across Asia-Pacific, Europe and Latin America. It holds 4.6 from 128 Clutch reviews and Premier Verified status. Clutch summarises typical cost as $12,000 to $80,000 a year, a bigger commitment than the small-shop options here.
Notable clients
- Kreller Group
- Westernacher Consulting
- B2X Global
- Body Vision Medical
Watch out
Pricing is not published, its 4.6 rating is lower than several rivals, and reviewers cited weaker results in non-English markets.
#6Best for UK small-business PPC and SEO leads
Add People
Large Greater Manchester agency selling SEO, PPC and AI tools to small businesses
Add People is an Altrincham agency, founded in 2002, with more than 250 staff. It lists agencies among its clients and sells lead generation PPC, SEO, local SEO and digital PR to small businesses. It is a Google Premier Partner, a Microsoft Advertising Elite partner and ranked 12th in Prolific North's Top 150 Agencies 2026. It is based in the UK and works with US clients remotely.
Notable clients
- Door Supplies Online
Watch out
The high-volume SME model means less bespoke strategy, and pricing is not published.
#7Best for staffing and logistics-style retainers
Abstrakt Marketing Group
St. Louis B2B appointment setting agency with dedicated staffing, logistics and manufacturing pages
Abstrakt Marketing Group is a St. Louis agency of 201 to 500 people, founded in 2009, that lists agencies among its clients. It bundles B2B appointment setting, cold calling, email and LinkedIn with SEO, web design, PPC and CRM work, and has dedicated pages for staffing agencies and logistics providers. Clutch shows 4.6 from 44 reviews, a $1,000+ minimum, sales outsourcing from $5,250 a month and $100 to $149 an hour.
Watch out
Reviews vary, with some reporting staff turnover, unqualified leads and a refund dispute, and its pricing and clients are not published.
#8Best for performance lead gen at scale
Webprofits
Sydney performance agency for DTC ecommerce and lead-gen brands, since 2006
Webprofits is a Sydney performance agency, active since 2006, that lists agencies among its clients. It runs paid social, Google Ads, lifecycle email, SEO and AEO and lead generation programmes, with clients such as Aussie Broadband, SharkNinja and Logitech. It reports more than $500M in managed ad spend, an agency-reported figure. It works with US agencies remotely from Australia.
Notable clients
- Aussie Broadband
- SharkNinja
- Logitech
- LG
- Levi's
- waterdrop
Watch out
No Clutch or G2 profile exists to verify its claims, pricing is not published and the revenue threshold rules out early-stage firms.
#9Best for white-label lead ads on a tiny budget
AICOADS
Austin agency running Meta and Google lead ads with AI call capture for HVAC, roofing and home services
AICOADS is an Austin agency of 11 to 50 people, founded in 2024, that lists agencies among its clients and offers white-label performance marketing. It pairs Meta and Google lead ads and Local Services Ads with CRM automation and AI missed-call text-back, and publishes month-to-month pricing from $800. All four of its Clutch reviews are 5.0 and praise responsiveness. Its named clients are mostly home-service contractors such as roofers and plumbers.
Notable clients
- Reliance Home Comfort
- Octopus Media House
- Fold A Container
- Tarrytown Roofing
- Elite Air Conditioning
- Clarke Kent Plumbing
Watch out
It has a short track record and four Clutch reviews, and its headline results, such as 4.2x ROAS, are self-reported.
#10Best for AI SDR outreach from a small team
Six Figure Consulting
Abu Dhabi firm building AI outbound agents and appointment setting for founder-led businesses
Six Figure Consulting is an Abu Dhabi team of 2 to 10 people, founded in 2020, that lists agencies among its clients and sells AI SDR packages, an Instagram and LinkedIn DM lead engine, AI outbound agents and appointment setter placement. It holds 4.9 from four Clutch reviews that praise responsiveness and flexibility, and one reviewer said it would prove value without a large upfront commitment. Clutch lists a $1,000+ minimum and $25 to $49 an hour.
Watch out
It has only four Clutch reviews, its site shows no named clients or case studies, and one reviewer found costs such as domain purchase unclear.
Best lead generation agency for agencies by need
Owner-led agency growthSetsail Marketing
Outbound, SEO and GEO togetherUltraGrowthMedia
Lead generation with CRM trackingWebFX
Flat-priced cold emailOutbound System
Multilingual outreach at scaleCallbox
UK small-business PPC and SEOAdd People
Outbound plus SEO and webAbstrakt Marketing Group
Performance lead genWebprofits
White-label lead adsAICOADS
AI SDR outreachSix Figure Consulting
How much does a lead generation agency for agencies cost in 2026?
Lead generation agency pricing for agencies is usually a monthly retainer, sometimes with ad spend on top. These figures come from the published minimums of the 7 of 10 agencies in this pool with stated prices, a small sample, so treat them as indicative.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 57% | Small agencies testing one channel; usually packaged work or offshore teams. |
| Mid-market | $1,000 to $5,000/mo | 43% | Growing agencies that want managed campaigns across paid, SEO or outbound. |
| Premium | Over $5,000/mo | 0% | No agency in this pool publishes a minimum above $5,000, but Callbox and Abstrakt show larger outsourced programmes cost more. |
Source: published minimum budgets of lead generation agencies for agencies in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
How we chose the best lead generation agencies for agencies
We started with the 10 lead generation agencies in the MakeSuccessOnline directory that list agencies as clients and scored each on six criteria. Every profile was researched from the agency's own site plus at least one independent source such as Clutch or trade press.
- Agency client fitWhether the agency lists agencies as clients, and evidence of work for marketing, creative or consulting firms with similar sales cycles.25%
- Lead generation depthRange and maturity of lead generation channels such as outbound, paid, SEO and ABM.20%
- Reviews and reputationRatings and review volume on Clutch, HubSpot or Google, plus partner status and awards.20%
- Pricing transparency and valuePublished minimums or packages, and how cost compares with scope.15%
- AI search readinessAEO and GEO capability, since agency buyers research vendors in answer engines.10%
- Team and delivery modelTeam size, in-house versus subcontracted work, and who runs the account.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a lead generation agency for agencies
- Define the client you wantA lead generation agency cannot fix an unclear offer. Pick the service, client size and industry you want more of first.
- Match the channel to your sales cycleHigh-ticket agency retainers often start from outbound, referrals and search. Paid social alone rarely works.
- Ask for agency-sector proofRequest a case study where the partner generated leads for a services firm and ask for a reference.
- Check lead quality controlsAsk how leads are qualified, how duplicates are handled and what counts as a sales-ready lead.
- Agree on pipeline metricsSet targets for qualified calls and proposals, not form fills or clicks.
- Read the contractLook for notice periods, ad account ownership and who keeps data and landing pages if you leave.
Questions to ask
- Which services firms or agencies have you generated leads for, and what happened in the first 90 days?
- Which channels would you start with for our offer, and why?
- How do you qualify leads before passing them to our sales calls?
- Who owns the ad accounts, data and landing pages?
- How do you report on cost per qualified lead and pipeline value?
- Where does your lead data come from, and how do you handle consent and opt-outs?
Red flags
- Guaranteed lead volumes or fixed cost per lead before seeing your offer.
- Case studies from ecommerce only, with nothing for services businesses.
- Leads bought from lists with no consent or source details.
- No access to your own ad accounts, analytics or CRM data.
- Reporting based on form fills and clicks with no view of qualified calls.
Lead generation agency for agencies vs freelancer vs in-house
| Lead generation agency | Freelancer | In-house marketer | |
|---|---|---|---|
| Typical cost | $1,000 to $10,000+/mo | Lower; hourly or per project | Salary plus tools and ad spend |
| Skills covered | Paid, SEO, outbound, tracking, reporting | One or two channels | Depends on hire; often generalist |
| Speed to start | 2 to 4 weeks | Days | 1 to 3 months to hire |
| Best for | Agencies that want a managed pipeline | Defined projects, small budgets | Agencies with steady budgets and a clear niche |
| Main risk | Generic campaigns and low-quality leads | Capacity and continuity | Narrow skill set and slow ramp-up |
What does a lead generation agency for agencies do?
A lead generation agency for agencies is a firm that brings in qualified enquiries for marketing, creative and consulting businesses. It plans and runs channels such as paid search, paid social, SEO, cold email and LinkedIn outreach, builds landing pages and tracking, and qualifies leads before they reach your sales calls. The goal is a steady flow of sales-ready conversations rather than raw contact volume.
Lead generation agency for agencies FAQ
What is the best lead generation agency for agencies in 2026?
No single agency fits every agency owner. Setsail Marketing is our top pick for owner-led firms, WebFX suits teams that want CRM-tracked lead generation at scale, Outbound System suits flat-priced cold email, and Add People works for UK small-business PPC and SEO. Check proof for your niche.
How much does a lead generation agency for agencies cost?
The median minimum across the 10 agencies we track is $1,000 a month. About 57% start at $1,000 or less and 43% fall between $1,000 and $5,000, though Callbox's Clutch summary of $12,000 to $80,000 a year shows larger programmes cost more. Ad spend is usually extra.
How long does lead generation take to work for an agency?
Paid campaigns can produce enquiries within four to six weeks, while SEO and content usually take three to six months. Outbound sits in between, with set-up taking two to four weeks. High-ticket agency deals close slowly, so judge early progress by qualified calls and proposals rather than raw lead counts.
How do I choose a lead generation agency for my agency?
Pick agencies that have generated leads for services firms and can show sample campaigns and lead quality controls. Ask which channels they would use first and why. Check who owns ad accounts and data, how they define a qualified lead, and whether reporting reaches pipeline value rather than clicks.
Should an agency buy leads or generate them through outbound and search?
Purchased lead lists tend to be low intent and raise consent questions. Outbound, search and paid campaigns usually produce better conversations because they target a stated need or a defined profile. Ask any agency where its lead data comes from and how it handles opt-outs under rules such as CAN-SPAM and GDPR.
Which channels work best for agencies selling retainers?
Retainer buyers usually need trust, so a mix of outbound, search, referrals and case-study content tends to outperform single-channel paid social. Our directory shows agencies like UltraGrowthMedia and Setsail Marketing combining outbound with SEO. The right mix depends on your niche, deal size and how many calls you can handle each week.
Do I need an agency that specialises in selling to agencies?
Specialisation helps, but is not essential. All 10 agencies in our directory for this page list agencies as clients, yet few show agency-specific case studies, so ask for one. What matters is proof of similar sales cycles, clear qualification rules and honest reporting. Ask for a reference from a services business.
Can lead generation agencies help with AI search visibility?
Many can. 30% of the agencies in this pool offer AEO or GEO work, covering clear service pages, third-party mentions and structured data. That helps when agency buyers check vendors in ChatGPT or Perplexity. Ask for examples of citations won for past clients and avoid anyone promising guaranteed placement.
More lead generation agencies for agencies
Well-reviewed lead generation agencies for agencies that did not make the top list but may suit your market.
Browse all 10 lead generation agencies for agencies →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.