About Attio
Attio is the CRM and sales platform most product-led SaaS and modern teams end up on once a free tool stops being enough. The strengths show up in two places — flexible data model like Notion, and slick, modern UI. Most of the work happens inside Flexible data model and Notion-like views; the rest of the feature list exists to support them. There's a free plan to explore before paying, with paid upgrades when you need them. The modern CRM pick for PLG SaaS teams.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Attio — read both sides before committing.
Use it if…
- Product-led growth SaaS startups
- Modern RevOps teams
- Companies evaluating or leaving Salesforce
Skip it if…
- Enterprise with complex compliance
- SMBs needing phone/dialer
- Non-tech teams who prefer templates
Pros and cons
Pros
- Flexible data model like Notion
- Slick, modern UI
- Deep API + developer-friendly
- Hits the core CRM & sales workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Younger product (started 2019)
- Fewer integrations than Salesforce or HubSpot
- Phone/dialer still being built
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Attio.
-
01
Flexible data model
Custom objects without consultants
-
02
Notion-like views
Tables, kanbans, grids, timelines
-
03
Powerful API
Build custom workflows and integrations
-
04
Core workspace
The main editor or dashboard where day-to-day CRM & sales work happens
-
05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
-
06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free
$0
- Up to 3 users
- Core CRM
Plus
$29/user /mo
- Multiple pipelines
- Automation
- API
Pro
$59/user /mo
- Advanced reporting
- Lead scoring
- SSO
Frequently asked questions
What people usually want to know before signing up for Attio.
Is Attio ready for enterprise?
Not yet — it's best for PLG SaaS startups and scale-ups up to Series C.
Can Attio replace Salesforce?
For modern PLG companies, often yes. For traditional enterprise, not yet.
Does it integrate with my inbox and calendar?
Gmail and Outlook integrations are standard — expect 2-way sync of emails and calendar events, plus a sidebar panel for logging activity inline.
Can I migrate from HubSpot or Salesforce without losing history?
Contacts, companies and deals migrate cleanly. Custom objects, playbooks and automations need to be rebuilt — budget 2–4 weeks for a mid-sized org.
How does per-seat pricing scale as the team grows?
Expect a step-up around 10 and 25 seats. Negotiate annual pricing after month three — most vendors offer 15–20% off the list.
Bottom line
Should you use Attio?
The modern CRM pick for PLG SaaS teams. Watch this one — it's catching up to HubSpot fast.