MakeSuccessOnline.

Reply.io

Multichannel sales engagement — email, LinkedIn, calls in one sequence.

4.5/5 From $59/user/mo · free plan Lead Gen & Outbound
Visit website → Try free
Best for SDR teams, multichannel outbound
Pricing From $59/user/mo
Setup time Under 30 min
Learning curve Moderate
Support Email, chat, deliverability specialists
Company Reply.io
Launched 2015

About Reply.io

Reply.io is a Lead Gen & Outbound tool aimed at SDR teams and multichannel outbound. It wins on two counts: multichannel in one sequence; and AI reply handling. Day-to-day you'll live in Multichannel sequences and AI SDR, with the rest of the suite plugging into those two. There's a free plan to explore first, with paid tiers from $59/user/mo. A strong multichannel engagement platform for mid-market B2B.

Available on

Web appChrome extensionAPI

Integrates with

LinkedIn Sales NavigatorSalesforceHubSpotPipedriveZapierGmailOutlook

Who it's for

A quick filter before you spend time on Reply.io — read both sides before committing.

Use it if…

  • SDR teams at mid-market B2B
  • Agencies running multichannel outreach
  • Teams needing LinkedIn + email in one tool

Skip it if…

  • Pure email volume teams (Instantly wins)
  • Enterprise teams on Outreach/Salesloft
  • Simple SMB outbound

Pros and cons

Pros

  • Multichannel in one sequence
  • AI reply handling
  • Chrome extension for LinkedIn is strong
  • Hits the core lead gen & outbound workflow without forcing a hunt for second tools
  • Pricing lands in the right band for its target buyer

Cons

  • Pricing per seat adds up at scale
  • Email deliverability less proven than Instantly
  • LinkedIn automation can trigger limits
  • Not the cheapest option in the category — the free alternatives cover basics
  • Advanced features sit behind higher-tier plans most small teams won't need

Features

The capabilities you actually get when you sign up for Reply.io.

  1. 01

    Multichannel sequences

    Email, LinkedIn, calls, WhatsApp in one flow

  2. 02

    AI SDR

    Jason AI replies to inbound emails automatically

  3. 03

    Email + LinkedIn automation

    Combined cadence tracking

  4. 04

    Core workspace

    The main editor or dashboard where day-to-day lead gen & outbound work happens

  5. 05

    Integrations hub

    Connects to the tools your stack already uses so data doesn't live in silos

  6. 06

    Reporting and dashboards

    Built-in reports and exportable dashboards for stakeholder reviews

Pricing

A free plan to start, then paid tiers for the full set of features.

Starter

$59/user /mo

  • 1K contacts
  • Email sequences

Professional

$99/user /mo

  • Unlimited contacts
  • Multichannel
  • AI SDR

Frequently asked questions

What people usually want to know before signing up for Reply.io.

Does Reply replace Outreach?

For SMB and mid-market, yes. Enterprise still goes Outreach or Salesloft.

Is LinkedIn automation safe?

Reply limits daily actions to stay within LinkedIn's limits.

Is cold email still legal in 2026?

In the US and UK yes, with an opt-out link and physical address. In the EU, legitimate interest justifies B2B contact, but documentation matters.

How many emails per inbox per day is safe?

40–60 is the current ceiling for a warmed Google Workspace inbox. More than 100/day is a deliverability trap, not a growth lever.

Will this get my main domain blacklisted?

Only if you ignore warm-up and reply monitoring. Use a secondary domain pointed to your main site to keep risk off the primary.

Bottom line

Should you use Reply.io?

A strong multichannel engagement platform for mid-market B2B. Scale beyond 50 SDRs and Outreach starts earning its premium.

Visit website → Try free