Amplitude
Enterprise product analytics with the deepest cohort and funnel reports.
About Amplitude
Amplitude is an analytics platform that enterprise product teams rely on day-to-day. Deepest cohort + retention analysis. On top of that, experimentation + session replay built in (2024+). Most of the work happens inside Funnels and Retention; the rest of the feature list exists to support them. There's a free plan to explore before paying, with paid upgrades when you need them. The enterprise product analytics standard. What stands out is simple — enterprise governance + security.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Amplitude — read both sides before committing.
Use it if…
- Enterprise product teams at scale
- Growth teams running A/B tests
- PMs needing deep behavioral analysis
Skip it if…
- Small startups (Mixpanel is cheaper to start)
- Marketing-only teams (GA4 wins)
- Teams without engineering support
Pros and cons
Pros
- Deepest cohort + retention analysis
- Experimentation + session replay built in (2024+)
- Enterprise governance + security
- Hits the core analytics workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Pricing jumps steeply past 10M events/mo
- Learning curve is steep
- Requires engineering to instrument
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Amplitude.
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01
Funnels
Multi-step conversion with step-level drop-off
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02
Retention
Cohort retention curves across any event combination
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03
Pathfinder
User-path analysis for product flows
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04
Core workspace
The main editor or dashboard where day-to-day analytics work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Starter
Free
- 10M events/mo
- Core analytics
- 2 yr data
Plus
$61 /mo
- 300M events/yr
- Advanced features
Growth
Contact sales
- Experimentation, CDP, session replay
Frequently asked questions
What people usually want to know before signing up for Amplitude.
Amplitude vs. Mixpanel?
Amplitude wins on deep cohort analysis; Mixpanel is slightly easier to adopt.
Does Amplitude include experimentation?
Yes, on Growth plan — unified with product analytics.
Does it replace Google Analytics 4?
For product and funnel analysis, usually yes. For organic-traffic reporting, keep GA4 running in parallel.
Is the tracking GDPR-friendly out of the box?
The platform supports consent mode and EU hosting on paid plans — your implementation still has to pass IP, user ID and consent string through correctly.
Will it slow down my site?
Modern analytics SDKs are async and under 50KB — no measurable Core Web Vitals impact if installed through Google Tag Manager.
Bottom line
Should you use Amplitude?
The enterprise product analytics standard. Startups should begin with Mixpanel or PostHog and migrate later.