About GRIN
GRIN is an influencer marketing platform aimed at DTC brands and influencer programs at scale. It wins on two counts: Deep Shopify integration for attribution; and creator payment processing built in. The two features you'll use most are Creator discovery and Campaign management. Pricing is quote-based; expect a hands-on onboarding call before you can price it. The default DTC influencer platform at scale. Reviewers keep pointing to the same thing: email + chat with creators in-platform.
Available on
Integrates with
Who it's for
A quick filter before you spend time on GRIN — read both sides before committing.
Use it if…
- DTC brands with active influencer programs
- Brands managing 50+ creators
- Teams needing creator attribution
Skip it if…
- Small businesses doing 1-off collabs
- Pure B2B brands
- Teams wanting Shopify-only tools
Pros and cons
Pros
- Deep Shopify integration for attribution
- Creator payment processing built in
- Email + chat with creators in-platform
- Hits the core influencer marketing workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Pricing opaque — expect $25K+/yr
- Discovery database less deep than Modash
- Complex to set up without onboarding
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for GRIN.
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01
Creator discovery
Find influencers by platform + category
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02
Campaign management
Briefs, contracts, payments
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03
Attribution
Shopify sales tied to creator posts
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04
Core workspace
The main editor or dashboard where day-to-day influencer marketing work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Enterprise
Contact sales
- Starts around $25K/yr
Frequently asked questions
What people usually want to know before signing up for GRIN.
Does GRIN replace influencer agencies?
It can, if you have 1 dedicated creator manager internally.
Is GRIN worth it for 10 creators?
Not usually — pick Modash + manual payments instead.
Nano, micro, mid or macro — which converts?
Nano (1k–10k) and micro (10k–100k) consistently beat macro and celebrity for conversion rate. Pay accordingly.
Do I need exclusivity?
For a flagship launch, yes — 30–60 days. For always-on content, exclusivity hurts creator ROI and your budget.
How do I measure true incremental lift?
Hold-out tests, discount codes, matched-market analysis. Last-click gets wildly misreported for this channel.
Bottom line
Should you use GRIN?
The default DTC influencer platform at scale. Smaller teams should start with Modash and manual payments.