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Shopify Collabs

Free influencer discovery and payments inside the Shopify admin.

4.3/5 Free (Shopify) · free plan Influencer Marketing
Visit website → Try free
Best for Shopify stores
Pricing Free (Shopify)
Setup time Under 60 min
Learning curve Moderate
Support Email, chat, campaign managers
Company Shopify
Launched 2022

About Shopify Collabs

Shopify Collabs is the influencer marketing platform most shopify stores end up on once a free tool stops being enough. On the strengths side, free with Shopify; on the depth side, payment processing built in. Where you'll spend your time: Creator discovery and Affiliate links. There's a free plan to explore before paying, with paid upgrades when you need them. The free starter influencer platform for Shopify stores. The reason it keeps winning reviews: easy affiliate code + link setup.

Available on

Web app (Shopify)API

Integrates with

ShopifyInstagramTikTokYouTube

Who it's for

A quick filter before you spend time on Shopify Collabs — read both sides before committing.

Use it if…

  • Shopify stores starting with influencer
  • DTC brands wanting zero-cost tooling
  • Shopify-centric creator programs

Skip it if…

  • Non-Shopify stores
  • Large brands needing deep management (GRIN wins)
  • Teams needing creator audience analytics

Pros and cons

Pros

  • Free with Shopify
  • Payment processing built in
  • Easy affiliate code + link setup
  • Hits the core influencer marketing workflow without forcing a hunt for second tools
  • Pricing lands in the right band for its target buyer

Cons

  • Shopify-only
  • Discovery database smaller than Modash
  • No audience analytics
  • Not the cheapest option in the category — the free alternatives cover basics
  • Advanced features sit behind higher-tier plans most small teams won't need

Features

The capabilities you actually get when you sign up for Shopify Collabs.

  1. 01

    Creator discovery

    Shopify-indexed creator database

  2. 02

    Affiliate links

    Automatic per-creator links + codes

  3. 03

    Payment automation

    Pay creators directly from Shopify

  4. 04

    Core workspace

    The main editor or dashboard where day-to-day influencer marketing work happens

  5. 05

    Integrations hub

    Connects to the tools your stack already uses so data doesn't live in silos

  6. 06

    Reporting and dashboards

    Built-in reports and exportable dashboards for stakeholder reviews

Pricing

A free plan to start, then paid tiers for the full set of features.

Shopify Collabs

Free with Shopify

  • Included with Shopify Basic plan and above

Frequently asked questions

What people usually want to know before signing up for Shopify Collabs.

Is Shopify Collabs really free?

Yes — included with any Shopify plan.

Does Collabs replace Refersion for affiliates?

For simple Shopify-only affiliate programs, yes.

Nano, micro, mid or macro — which converts?

Nano (1k–10k) and micro (10k–100k) consistently beat macro and celebrity for conversion rate. Pay accordingly.

Do I need exclusivity?

For a flagship launch, yes — 30–60 days. For always-on content, exclusivity hurts creator ROI and your budget.

How do I measure true incremental lift?

Hold-out tests, discount codes, matched-market analysis. Last-click gets wildly misreported for this channel.

Bottom line

Should you use Shopify Collabs?

The free starter influencer platform for Shopify stores. Scale up to GRIN or Modash once you need discovery + analytics.

Visit website → Try free