MakeSuccessOnline.

SurveyMonkey

The old-guard survey platform — reliable, boring, universally recognized.

4.4/5 Free + paid · free plan Surveys & Feedback
Visit website → Try free
Best for Market research, large surveys
Pricing Free + paid
Setup time Under 15 min
Learning curve Easy
Support Email, chat, templates
Company Momentive (SurveyMonkey)
Launched 1999

About SurveyMonkey

SurveyMonkey is a Surveys & Feedback tool that market research and large surveys rely on day-to-day. The strengths show up in two places — mature with huge template + question library, and benchmarking data across industries. The two features you'll use most are Survey builder and Benchmarking. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. A solid veteran survey tool. The reason it keeps winning reviews: enterprise-grade security + compliance.

Available on

Web appiOSAndroidAPI

Integrates with

SalesforceHubSpotSlackMailchimpZapier

Who it's for

A quick filter before you spend time on SurveyMonkey — read both sides before committing.

Use it if…

  • Market research teams running quantitative studies
  • HR + employee engagement surveys
  • Non-profits and research orgs

Skip it if…

  • Marketers wanting high-conversion forms (Typeform wins)
  • SMBs on tight budgets
  • Teams needing modern UX

Pros and cons

Pros

  • Mature with huge template + question library
  • Benchmarking data across industries
  • Enterprise-grade security + compliance
  • Hits the core surveys & feedback workflow without forcing a hunt for second tools
  • Pricing lands in the right band for its target buyer

Cons

  • UI feels dated
  • Pricing opaque at team levels
  • Free tier capped at 10 questions
  • Not the cheapest option in the category — the free alternatives cover basics
  • Advanced features sit behind higher-tier plans most small teams won't need

Features

The capabilities you actually get when you sign up for SurveyMonkey.

  1. 01

    Survey builder

    200+ templates with question logic

  2. 02

    Benchmarking

    Compare results to industry baselines

  3. 03

    Analysis

    Advanced reporting + cross-tabs

  4. 04

    Core workspace

    The main editor or dashboard where day-to-day surveys & feedback work happens

  5. 05

    Integrations hub

    Connects to the tools your stack already uses so data doesn't live in silos

  6. 06

    Reporting and dashboards

    Built-in reports and exportable dashboards for stakeholder reviews

Pricing

A free plan to start, then paid tiers for the full set of features.

Standard

Free

  • 10 questions
  • Limited responses

Advantage

$39/user /mo

  • Unlimited questions
  • A/B testing

Premier

$119/user /mo

  • Advanced analytics
  • SPSS export

Frequently asked questions

What people usually want to know before signing up for SurveyMonkey.

SurveyMonkey vs. Qualtrics?

SurveyMonkey for self-serve SMB; Qualtrics for enterprise CX programs.

Is the free tier useful?

Limited to 10 questions — fine for ad-hoc one-off surveys.

What's a healthy survey completion rate?

Short surveys (<5 Qs): 40–60%. Longer research surveys: 10–20%. Incentives bump both by 10–30 points.

How do I run NPS without annoying customers?

Trigger NPS at natural moments — post-onboarding, 90 days in, after a key action. Not on a quarterly schedule.

Can I pipe responses into my CRM?

Yes — Zapier, Make or direct integrations with HubSpot/Salesforce are standard.

Bottom line

Should you use SurveyMonkey?

A solid veteran survey tool. For modern conversational forms, pick Typeform; for enterprise research, Qualtrics.

Visit website → Try free