About Trustpilot
Trustpilot is a Reviews & Reputation tool designed to replace a stack of lighter point solutions. On the strengths side, world's biggest consumer review network; on the depth side, Google Seller Ratings integration. The things you'll actually touch most days are Review collection and Review display. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. The default consumer review platform. Reviewers keep pointing to the same thing: Strong EU + global presence.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Trustpilot — read both sides before committing.
Use it if…
- Consumer brands + DTC
- Marketplaces + services companies
- Brands wanting Google Seller Ratings
Skip it if…
- B2B SaaS (G2 wins)
- Local businesses (Google Business Profile wins)
- Brands avoiding public negative reviews
Pros and cons
Pros
- World's biggest consumer review network
- Google Seller Ratings integration
- Strong EU + global presence
- Hits the core reviews & reputation workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Opaque pricing — expect $5K+/yr for paid
- Can't delete negative reviews
- Pay-to-respond model is contentious
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Trustpilot.
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01
Review collection
Automated email review requests
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02
Review display
On-site + Google Shopping widgets
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03
Review responses
Manage all reviews in dashboard
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04
Core workspace
The main editor or dashboard where day-to-day reviews & reputation work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free
$0
- Basic review profile
Standard
Contact sales
- Starts around $200/mo
Advanced
Contact sales
- Advanced features + API
Frequently asked questions
What people usually want to know before signing up for Trustpilot.
Can I remove negative reviews?
Only if they violate Trustpilot's terms (fake, offensive). Legitimate negative reviews stay.
Is Trustpilot's paid plan worth it?
For brands wanting review widgets + Google Seller Ratings, yes.
Can I pay for reviews or filter negative ones?
No — Google and Yelp policies prohibit paid reviews and 'review gating'. The penalty is permanent delisting.
How do I handle a bad review?
Reply publicly, acknowledge, offer to resolve offline. Never argue — future customers read your response more than the review.
Does responding to reviews help local SEO?
Yes — Google explicitly ranks businesses that respond. Response rate is a documented local-ranking factor.
Bottom line
Should you use Trustpilot?
The default consumer review platform. For B2B, pick G2; for Shopify-specific, Judge.me or Yotpo.