About Birdeye
Birdeye is a Reviews & Reputation tool that multi-location SMB chains rely on day-to-day. Supports 200+ review sites. On top of that, multi-location dashboards. The core workflow runs on Review collection and Review responses, with the rest of the suite plugging into those two. Pricing is quote-based, and the UI is quick to pick up. The default multi-location reputation platform. One thing it genuinely does best — review request automation.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Birdeye — read both sides before committing.
Use it if…
- Multi-location SMB chains + franchises
- Local businesses with 5+ locations
- Agencies managing local reputation for clients
Skip it if…
- Single-location businesses (free Google tools win)
- B2B SaaS
- Pure e-commerce
Pros and cons
Pros
- Supports 200+ review sites
- Multi-location dashboards
- Review request automation
- Hits the core reviews & reputation workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Opaque pricing — expect $400+/mo per location
- Overkill for single location
- Advanced features behind higher tiers
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Birdeye.
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01
Review collection
Automated SMS + email requests
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02
Review responses
Multi-site response dashboard
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03
Reporting
Multi-location reputation reports
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04
Core workspace
The main editor or dashboard where day-to-day reviews & reputation work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Starter
Contact sales
- Starts around $300-500/mo per location
Frequently asked questions
What people usually want to know before signing up for Birdeye.
Is Birdeye worth it for 1 location?
Rarely — Google Business Profile free tools cover most needs.
Does Birdeye collect reviews via SMS?
Yes, highest-converting channel.
Can I pay for reviews or filter negative ones?
No — Google and Yelp policies prohibit paid reviews and 'review gating'. The penalty is permanent delisting.
How do I handle a bad review?
Reply publicly, acknowledge, offer to resolve offline. Never argue — future customers read your response more than the review.
Does responding to reviews help local SEO?
Yes — Google explicitly ranks businesses that respond. Response rate is a documented local-ranking factor.
Bottom line
Should you use Birdeye?
The default multi-location reputation platform. Single-location businesses should use free Google tools.