Independently researched ranking
Best PPC Agencies for SaaS (2026)
12 PPC agencies for SaaS compared on channels, proof and pricing, picked from the 40 PPC agencies in our directory that list SaaS clients.
- Agencies reviewed
- 40
- Median minimum
- $5,000/mo
- Typical hourly rate
- $150–$199
- Offer AI search
- 52%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 12 best PPC agencies for SaaS
- Best PPC agency for SaaS by need
- How much PPC agencies for SaaS cost
- How we ranked them
- How to choose a PPC agency for SaaS
- Agency vs freelancer vs in-house
- What a PPC agency for SaaS does
- FAQ
- More PPC agencies for SaaS
- Related rankings
Which PPC agency for SaaS is best?
The best PPC agencies for SaaS in 2026 are Farsiight for paid media backed by 80 reviews, KlientBoost for fast testing and CRO, Disruptive Advertising for lower entry pricing, Search + Gather for paid across many channels and Gripped for B2B LinkedIn Ads. Across the 40 agencies we track, the median minimum is $5,000 a month.
Key takeaways
- A SaaS PPC agency has a median minimum of $5,000 a month, and 48% of the 40 agencies we track sit in the $1,000 to $5,000 mid-market band.
- The most common hourly band is $150 to $199, quoted by 32% of the 25 agencies that publish rates, with $100 to $149 next at 24%.
- SaaS PPC lives or dies on cost per qualified demo, not cost per click. Ask each agency how it connects ad platforms to your CRM before you compare fees.
- Channel fit matters. Google and Microsoft capture existing demand, while LinkedIn suits high-value B2B accounts. Gripped and Search + Gather lean B2B, and Disruptive Advertising and KlientBoost pair ads with landing page testing.
- Agencies that charge a percentage of ad spend can hide cost growth. Ask for flat or tiered fees and an agreed review point on spend efficiency.
Best PPC agencies for SaaS compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | farsiight | Overall for paid media with proven reviews | $5,000 | ★5.0 (80) |
| 2 | KlientBoost | Fast testing and CRO | $2,500 | ★4.8 |
| 3 | Disruptive Advertising | Paid media plus CRO at lower entry | $2,500 | ★4.8 |
| 4 | Search + Gather | Paid across search, social and CTV | $5,000 | ★4.9 (30) |
| 5 | Gripped | B2B SaaS LinkedIn and paid search | $7,500 | ★4.8 |
| 6 | Powered by Search | Enterprise SaaS paid and demand gen | $10,000 | ★4.8 |
| 7 | ROAST | Search and paid media in one team | $5,000 | ★4.9 (17) |
| 8 | Searchbloom | Boutique agency for SEO plus PPC | $5,000 | ★4.9 (40) |
| 9 | NP Digital | Enterprise-scale performance marketing | $10,000 | ★4.7 |
| 10 | 1UP Digital Marketing | Small team for Google and Microsoft Ads | $5,000 | ★4.9 (15) |
| 11 | App Guardians | Mobile and subscription app SaaS | $10,000 | ★4.8 (30) |
| 12 | Binary & Co | Boutique for full-funnel paid planning | $5,000 | ★4.9 (8) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 12 best PPC agencies for SaaS in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for paid media with proven reviews
farsiight
South Brisbane paid media agency for ecommerce and B2B SaaS growth
Farsiight is a South Brisbane paid media agency for ecommerce and B2B SaaS growth, covering Google Ads, Microsoft Ads, Facebook and Instagram, and LinkedIn Ads with in-house performance creative. It holds a 5.0 average across 80 Clutch reviews, continuing into 2025, the largest review base on this page. Named clients include Simpro, Go1 and AroFlo, and it publishes original research.
Notable clients
- Simpro
- Move With Us
- Go1
- BlackMilk Clothing
- Outback Equipment
- EHP Labs
Watch out
Based in Australia, not an SEO agency, and its $5,000 minimum and $150 to $199 hourly band suit funded brands.
#2Best for fast testing and CRO
KlientBoost
Aggressive paid media and CRO for SaaS and ecommerce teams that want to test fast.
KlientBoost is a Costa Mesa, California agency that combines paid media with landing page testing and conversion rate optimisation for SaaS and ecommerce teams. Directory data cites hundreds of published case studies with before and after numbers, a Growth Grid financial planning layer to tie spend to pipeline, and strong B2B lead generation expertise. Minimums start at $2,500 a month.
Watch out
The high-tempo, output-heavy style can feel noisy for conservative brands, and pricing is premium against boutique shops.
#3Best for paid media plus CRO at lower entry
Disruptive Advertising
Paid media and CRO built around the metrics that actually move revenue.
Disruptive Advertising is a Pleasant Grove, Utah agency focused on paid media and conversion rate optimisation, with in-house landing page and analytics teams. Clients include Adobe, Instructure, KPMG and Guitar Center. Its listed minimum is $2,500 a month and typical spend runs $2,500 to $15,000, and directory data says strategists manage fewer accounts so clients get direct attention.
Notable clients
- Guitar Center
- PennyMac
- Instructure
- Adobe
- Scotts Miracle-Gro
- KPMG
Watch out
Directory data says it is not a fit for ad budgets below roughly $10,000 a month and has no deep SEO capability.
#4Best for paid across search, social and CTV
Search + Gather
Toronto paid media agency for startups and scale-ups, from search and social to CTV
Search + Gather is a Toronto paid media agency for startups and scale-ups that covers search, paid social, connected TV, programmatic and Amazon Ads, a wide mix for a team of around 18 people. It holds a 4.9 rating from 30 Clutch reviews and lists ecobee, Coinbase, Top Hat and Shutterstock as clients, with a published 890% rise in paid conversions for Top Hat.
Notable clients
- ecobee
- Coinbase
- Top Hat
- Introhive
- Shutterstock
- IDP Education
Watch out
SEO and AI search are recent additions, no pricing is published, and the team is lean.
#5Best for B2B SaaS LinkedIn and paid search
Gripped
Full-service B2B SaaS growth agency covering demand, ABM, SEO, and paid
Gripped is a London agency run for B2B SaaS only, covering paid search, paid social and LinkedIn Ads alongside demand generation, ABM and SEO. Directory data cites vertical fluency in cybersecurity, fintech, HR tech and developer tools, and says LinkedIn expertise matters more here than generic paid social. Minimums start at $7,500, with typical spend of $7,500 to $25,000 a month.
Watch out
No published client roster to check against, and B2B-only focus makes it a poor fit for B2C products.
#6Best for enterprise SaaS paid and demand gen
Powered by Search
Demand generation and SEO agency built for B2B SaaS scale-ups
Powered by Search is a Toronto agency, founded in 2009, that runs paid advertising alongside SEO, ABM, GEO and HubSpot RevOps for B2B SaaS scale-ups. Its roster includes Elastic, SentinelOne, Varonis and Fortra. Directory data credits it with integrating content and demand generation instead of running siloed channels, and lists spend at $10,000 to $30,000 a month.
Notable clients
- Elastic
- SentinelOne
- Varonis
- Fortra
- Basecamp
Watch out
Enterprise-oriented pricing can be heavy for seed-stage startups, and broad services need tight scoping.
#7Best for search and paid media in one team
ROAST
Soho performance agency and B Corp running search, paid media and CRO for ROAS
ROAST is a London performance agency and certified B Corp that runs PPC and Google Ads, paid social and programmatic alongside SEO and CRO. It holds Google Premier Partner status for 2026, a 4.9 rating from 17 Clutch reviews that praise deadlines, and the 2026 UK Agency Awards Independent Agency of the Year. Clients include Experian, AVEVA, PitchBook and WEX.
Notable clients
- Experian
- AVEVA
- Rightmove
- Leon
- WEX
- Cencora
Watch out
Based in London, with a $5,000 minimum and breadth that can mean smaller accounts get less senior attention than at a niche PPC shop.
#8Best boutique agency for SEO plus PPC
Searchbloom
Boutique SEO and PPC agency built on the A.R.T. methodology.
Searchbloom is a South Jordan, Utah boutique pairing PPC with SEO under its A.R.T. methodology, listing SaaS first among its industries. It states PPC from $2,000 a month and SEO from $3,000, holds a 4.9 rating from 40 reviews, and counts Splunk and SUSE among clients. Directory data says senior strategists stay on accounts and reporting is transparent.
Watch out
A small team limits capacity for enterprise-scale accounts, and brand recognition is lower than at larger competitors.
#9Best for enterprise-scale performance marketing
NP Digital
Neil Patel's global performance marketing agency built for enterprise brands.
NP Digital is Neil Patel's global performance marketing agency, with more than 1,000 staff and offices in 30-plus markets. It covers paid media, SEO, content and creative for enterprise brands, and was named US Agency of the Year 2022 by Search Engine Land. Clients include Google, Adobe and Intuit, and directory data cites deep enterprise case studies and proprietary tooling.
Notable clients
- Mitsubishi
- Adobe
- Intuit
Watch out
Spend runs $10,000 to $50,000+ a month, and account quality can vary across such a wide client roster.
#10Best small team for Google and Microsoft Ads
1UP Digital Marketing
Downtown Vancouver PPC and SEO shop with deep tourism and hospitality experience
1UP Digital Marketing is a downtown Vancouver shop where PPC is about 40% of the work and SEO 30%, according to Clutch. It is a Microsoft Advertising Celebrated Partner in Canada, holds a 4.9 rating from 15 reviews and lists technology and SaaS among its industries. Its Clutch profile reports no long-term contracts, with a $5,000 minimum.
Notable clients
- Rocky Mountaineer
- 7-Eleven
- Tourism Sun Peaks
- Tourism Kamloops
- Forbidden Vancouver Walking Tours
- Wine Growers BC
Watch out
A very small team with limited bandwidth, and its newest Clutch reviews date from 2024.
#11Best for mobile and subscription app SaaS
App Guardians
Mobile-first advertising and growth agency for app user acquisition, ASO and retention
App Guardians is a Vancouver agency of 11 to 50 people focused on mobile app growth, with about 70% of its Clutch service mix in app marketing. It covers paid user acquisition, Apple Search Ads, creative, app store optimisation and retention in one team, and Keap and Sentry Parental Control are among its named clients. Clutch shows 4.8 across 30 reviews, and it publishes case studies with ROAS and install figures.
Notable clients
- Keap
- ThinkUp
- Alma
- Sentry Parental Control
- Amwell
- Live Well by Zurich
Watch out
Clutch lists a $10,000+ minimum with typical projects reported at $25,000 to $100,000, and B2B demo-led SaaS positioning is not its focus.
#12Best boutique for full-funnel paid planning
Binary & Co
Kitsilano paid media boutique running full-funnel ads for education and tourism
Binary & Co is a Kitsilano, Vancouver paid media boutique with a clear focus on full-funnel ad planning across Google Ads, Meta, LinkedIn and display. Clients include Practice Better and BoardVitals, and it holds a 4.9 rating from 8 reviews that praise responsiveness. Its minimum is $5,000 and the hourly band is $150 to $199.
Notable clients
- Pacific Blue Cross
- Destination Silver Star
- Practice Better
- BoardVitals
- Cubic Farms
- The Cycling Lawyer
Watch out
Very small team with only 8 reviews, SEO is a minor part of the offer, and older reviews wanted clearer early reporting.
Best PPC agency for SaaS by need
Paid media with the strongest review basefarsiight
Testing and landing pagesKlientBoost
Paid plus CRO on a smaller budgetDisruptive Advertising
Paid across social, search and CTVSearch + Gather
LinkedIn Ads for B2B SaaSGripped
Enterprise SaaS demand genPowered by Search
Search and paid in one teamROAST
SEO and PPC from one boutiqueSearchbloom
Enterprise-scale programmesNP Digital
Mobile and subscription appsApp Guardians
How much does a PPC agency for SaaS cost in 2026?
PPC agency fees are separate from your ad budget, and many agencies set minimums on both. These figures come from the published minimums and hourly rates of the 40 PPC agencies in our directory that list SaaS clients.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 24% | Small ad budgets and simple search campaigns, often packaged or offshore. |
| Mid-market | $1,000 to $5,000/mo | 48% | Growing SaaS teams running search, social and landing page tests on moderate budgets. |
| Premium | Over $5,000/mo | 27% | Funded SaaS spending heavily across channels, with dedicated strategists and creative. |
Source: published minimum budgets of PPC agencies for SaaS in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $150 to $199 (40% of the 25 agencies that publish rates), followed by $100 to $149 (32%) and a flat $150 (8%).
How we chose the best PPC agencies for SaaS
We started with the 40 PPC agencies in the MakeSuccessOnline directory that list SaaS clients and scored each on six criteria. Every profile was researched from the agency's own site plus at least one independent source such as Clutch, G2, trade press or award listings.
- PPC specialisation and SaaS fitHow much of the agency's work is paid media, and whether it understands trials, demos and B2B sales cycles.25%
- Proven results and clientsNamed SaaS clients and published results we could attribute to a source.20%
- Reviews and reputationRatings and review volume on Clutch, G2 or Google, plus partner status and awards.20%
- Pricing transparency and valueWhether minimums and fee structures are published, and how cost compares with what you get.15%
- Measurement and landing pagesWhether the agency ties spend to CRM data and tests landing pages, not just ads.10%
- Team and longevityYears in business, team size and who manages the account.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a PPC agency for SaaS
- Set a target cost per qualified demoWork backwards from customer value and close rate to the most you can pay for a demo or trial. Every channel decision follows from that number.
- Choose channels by buyerGoogle and Microsoft capture existing demand. LinkedIn suits named-account B2B. Meta can work for lower-priced, self-serve products.
- Ask for SaaS case studies with numbersRequest results in cost per trial, demo or pipeline, not clicks, plus one reference from a SaaS client at your spend level.
- Check the fee modelCompare flat fees, tiered fees and percentage-of-spend, and ask how the agency avoids conflicts when spend rises.
- Verify account ownership and trackingYou should own the ad accounts, conversion tracking and CRM integrations. Ask how offline conversions are fed back to the platforms.
- Plan landing pages and testingAd performance depends on the page after the click. Confirm who builds and tests landing pages and how fast tests ship.
Questions to ask
- What cost per qualified demo have you achieved for SaaS clients like us, and over what period?
- How do you send CRM and offline conversion data back to Google and LinkedIn?
- How are budgets split across channels, and how often do you reallocate?
- Who builds and tests landing pages, and how many tests run per month?
- What is your fee model, and does it change as ad spend grows?
- Do we own the ad accounts and creative if we leave?
Red flags
- Reporting on clicks and impressions with no link to demos or pipeline.
- Agency-owned ad accounts that you cannot access.
- Percentage-of-spend fees with no efficiency targets.
- Case studies with no SaaS clients or no spend figures.
- Promises of a guaranteed cost per lead before seeing your market.
PPC agency for SaaS vs freelancer vs in-house
| Specialist agency | Freelancer | In-house PPC | |
|---|---|---|---|
| Typical cost | $2,500 to $15,000+/mo in fees | Lower; usually hourly or a percentage of spend | Salary plus tools and creative |
| Skills covered | Search, social, creative, landing pages, reporting | Usually one or two platforms | Depends on hire; often one platform |
| Speed to start | 1 to 3 weeks | Days | 1 to 3 months to hire |
| Best for | Multi-channel SaaS programmes | Single-platform or small budgets | Large, steady spend with daily management |
| Main risk | Junior staff managing your account | Capacity and continuity | Narrow experience and a single point of failure |
What does a PPC agency for SaaS do?
A PPC agency for SaaS plans, runs and optimises paid advertising that brings software buyers to a trial or demo. Typical work covers search ads on Google and Microsoft, paid social on LinkedIn and Meta, creative, landing pages and conversion tracking linked to the CRM. The aim is to lower the cost per qualified demo, not only to raise clicks.
PPC agency for SaaS FAQ
What is the best PPC agency for SaaS in 2026?
There is no single best PPC agency for every SaaS company. Farsiight leads our ranking with 80 reviews, KlientBoost is strongest for testing and CRO, Disruptive Advertising suits lower budgets and Gripped suits B2B LinkedIn work, and App Guardians suits mobile and subscription apps. The right choice depends on spend, channels and buyer.
How much does a SaaS PPC agency cost?
Most SaaS PPC agencies charge $2,500 to $15,000 a month in management fees, separate from ad spend. Across the 40 agencies we track, the median minimum is $5,000 a month, 48% sit between $1,000 and $5,000, and the most common hourly band is $150 to $199.
How long does SaaS PPC take to work?
Expect first data in two to four weeks and stable cost per demo in three to six months. SaaS campaigns need time to collect conversions, test messages and feed CRM outcomes back into bidding. Long B2B sales cycles mean pipeline impact shows later than lead volume.
How do I choose a PPC agency for my SaaS company?
Choose on SaaS proof and measurement. Ask for case studies with cost per demo or trial, check who manages the account, and confirm you own the ad accounts. Then match channels to your buyer, such as LinkedIn for named accounts and Google for existing demand.
Is LinkedIn Ads worth it for SaaS?
LinkedIn Ads can suit B2B SaaS with high contract values, because it targets by job title and company. Cost per click is higher than on Google, so it works best for named-account or enterprise sales. Gripped and Powered by Search both list LinkedIn or ABM paid work.
Should a SaaS startup hire a PPC agency or a freelancer?
A freelancer suits one platform and a small budget. An agency suits multi-channel programmes that need creative, landing pages and reporting. Agencies with lower minimums, such as KlientBoost and Disruptive Advertising at $2,500 a month, sit between the two options.
What ad budget do I need before hiring a SaaS PPC agency?
Most agencies expect enough ad spend to gather meaningful conversion data, and some set minimums. Directory data says Disruptive Advertising is not a fit below roughly $10,000 a month in spend. Ask each agency for its recommended minimum before you sign.
What fee model do SaaS PPC agencies use?
Agencies use flat monthly fees, tiered fees or a percentage of ad spend. Flat or tiered fees give clearer cost control, while percentages can reward higher spend. Ask for the model in writing, along with review points and who owns the ad accounts if you leave.
More PPC agencies for SaaS
Well-reviewed PPC agencies for SaaS that did not make the top list but may suit your market.
Browse all 40 PPC agencies for SaaS →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.