Rocket Agency
Surry Hills digital agency covering SEO, GEO, Google and Bing Ads, and paid social
- Founded
- 2017
- Team size
- 11-50
- Headquarters
- Sydney, Australia
- Hourly rate
- $150–$199/hr
Overview
About Rocket Agency
Rocket Agency is an independent Sydney digital marketing agency headquartered in Surry Hills, with a smaller Melbourne office. It splits its work fairly evenly across SEO (now including GEO), paid search, paid social and creative/CRO. Clients range from property developer Mirvac and UpGuard to universities, hospitality groups and ecommerce brands.
Rocket Agency is an independent digital marketing agency headquartered on Devonshire Street in Surry Hills, with a small satellite team in Melbourne’s CBD. James Lawrence is listed as a co-founder. Clutch records a 2017 founding date, while the Australian Business Register shows the company entity formed in 2012, so buyers should treat the history as roughly a decade of trading. Clutch places most of the staff in Sydney, with around 31 to 40 people at the head office.
The agency positions itself as a group of practitioners rather than theorists, and its service mix is unusually even. Clutch allocates a quarter each to SEO, pay-per-click, social media marketing and branding. SEO covers technical, local and migration projects plus a newer GEO service for visibility in ChatGPT and Google’s AI answers, a topic it ran a public webinar on in May 2026. Paid media spans Google Ads, YouTube, programmatic and Microsoft Ads, where Rocket claims to have been Australia’s first Bing Select Partner, alongside Meta, LinkedIn and TikTok. CRO, landing pages, email and copywriting round out the offer. Head of SEO Joe Alder leads the organic team.
Client work leans toward mid-market and recognisable local brands. The agency cites Mirvac, UpGuard, Rezdy, Luna Park, URBNSURF and the University of Notre Dame Australia, the last of which also reviewed it on Clutch. Clutch reviewers reported a 138% year-on-year lift in paid search revenue for Metro Hospitality Group and a cut in cost per acquisition from $199 to $139 for a disability services provider. The agency also claims URBNSURF turned a winter season into $2.7M in revenue; that figure is self-reported.
For a Sydney business wanting an SEO and Google Ads agency that can also run social and landing-page testing, Rocket is a credible generalist with strong platform partnerships. The weakness is evidence freshness: all four Clutch reviews date from 2023, and review volume is low for a firm of its size.
What they do
Services
- SEO, including technical, local and migration SEO
- GEO / generative AI SEO
- Google Ads, YouTube and programmatic display
- Microsoft (Bing) Ads
- Paid social (Meta, LinkedIn, TikTok)
- CRO and website design
- Email marketing
- Branding and digital strategy
Specializations
Industries served
Ideal client
Who they help
Mid-market Australian businesses, from property and education to SaaS and hospitality, that want one Sydney team to run SEO, Google and Bing Ads and paid social with regular, structured reporting.
Pros & cons
Pros
- Balanced capability: Clutch splits its work evenly between SEO, PPC, paid social and branding
- Google Premier Partner, HubSpot Platinum Partner and, by its own account, Australia's first Bing Select Partner
- Recognisable client roster including Mirvac, UpGuard, Rezdy, Luna Park, URBNSURF and the University of Notre Dame Australia
- Named in the AFR BOSS Best Places to Work list in 2023 (agency-reported)
- Active on AI search, with a GEO service and a public May 2026 webinar on ranking in ChatGPT and Google AI
Cons
- Only four Clutch reviews, all from 2023, so recent independent feedback is lacking
- Founding history is unclear (Clutch says 2017; the company entity dates to 2012)
- $5,000 minimum and $150–$199/hr Clutch band place it above budget agencies
Pricing
Notable clients
Awards & recognition
- AFR BOSS Best Places to Work 2023 (agency-reported)
- Google Premier Partner 2026
- HubSpot Platinum Partner
Common questions
FAQ
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What services does Rocket Agency offer?
Rocket Agency offers SEO, including technical, local and migration SEO, GEO / generative AI SEO, Google Ads, YouTube and programmatic display, Microsoft (Bing) Ads, Paid social (Meta, LinkedIn, TikTok), CRO and website design, and more.
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Where is Rocket Agency based?
Rocket Agency is headquartered in Sydney, Australia and works with clients remotely worldwide, with additional offices in Melbourne (3 Albert Coates Lane, Melbourne VIC 3000).
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How much does Rocket Agency cost?
Rocket Agency operates on a monthly retainer model, with an hourly rate of $150–$199/hr, a minimum engagement of $5,000.
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Who is Rocket Agency best for?
Mid-market Australian businesses, from property and education to SaaS and hospitality, that want one Sydney team to run SEO, Google and Bing Ads and paid social with regular, structured reporting.
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What industries does Rocket Agency serve?
Rocket Agency serves clients in Property and real estate, Education, Hospitality and leisure, SaaS and technology, Financial services, Ecommerce, among others.
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How big is Rocket Agency and when was it founded?
Rocket Agency was founded in 2017 and has a team of 11-50 people.
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How do I contact Rocket Agency?
You can visit www.rocketagency.com.au, or call 1300 059 620.
Editor’s take
A solid all-round option for mid-market brands that want SEO and paid media under one Sydney roof with partner-level platform access. Buyers who need heavy third-party proof of recent results should ask for fresh references first.
