AppAgent
Mobile game marketing agency for user acquisition, ASO, creative and monetisation
- Founded
- 2016
- Team size
- 11-50
- Headquarters
- Lewes, DE
- Hourly rate
- $100–$149/hr
Overview
About AppAgent
AppAgent is a mobile game marketing agency founded in 2016, based in Lewes, Delaware with a Prague operating company. It starts with a GamePlan diagnostic, then runs user acquisition, ASO, creative and revenue optimisation. Clutch shows 4.9 from 34 reviews, and clients include Supercell, Scopely and 505 Games.
AppAgent is a mobile game marketing agency. Clutch lists it as founded in 2016 and headquartered in Lewes, Delaware, with a second office in Prague, and the site’s legal notice names AppAgent s.r.o. in Prague as the website operator. Clutch puts staff at 10 to 49. The site does not name founders. It describes itself as specialising exclusively in mobile games, with a limited client roster.
Every engagement starts with GamePlan, a diagnostic covering a growth audit, market and audience research, and a prioritised launch and scale roadmap. After that, the Growth Program covers user acquisition across Meta, Google Ads, TikTok, Apple Search Ads and AppLovin, plus ASO. The Creative Program produces video, playable, UGC and static ads and store assets. The Revenue Program works on ad monetisation, in-app purchases and lifetime value modelling. Pricing is not published on the site.
Logos on the site include Square Enix, Supercell, Microsoft, Scopely, Huuuge Games, Outfit7 and 505 Games. Case studies report, for example, 45% ROAS growth year on year during a global launch, 2.4 times category IPM benchmarks for Starborne: Frontiers, and a 54% rise in US App Store conversion for Star Stable. These figures are the agency’s own. On Clutch it shows 4.9 from 34 reviews, a $25,000+ minimum and $100 to $149 an hour, though Clutch notes some reviews describe projects below $10,000. Clients praise communication, proactivity and strategic insight, and a few want fresh strategies proposed more often. It lists App Growth Awards wins in 2018, 2020 and 2022.
AppAgent suits game studios and publishers, from indie launches to established live-ops titles, that want a UA and creative partner who knows games. It is the wrong choice for utility, fintech or subscription apps outside gaming, and for B2B teams seeking positioning or launch messaging. Ask which senior team members stay on your account after the GamePlan phase.
What they do
Services
- Game marketing strategy (GamePlan)
- User acquisition
- App store optimisation
- Creative production
- Revenue and monetisation optimisation
Specializations
Industries served
Ideal client
Who they help
Best for mobile game studios and publishers that want a games-only UA and creative partner. Not relevant for non-game apps or B2B companies.
Pros & cons
Pros
- Games-only focus with App Growth Awards wins in 2018, 2020 and 2022 (per Clutch)
- Names Supercell, Scopely, Goodgame Studios and 505 Games
- GamePlan audit gives a clear starting point
- Clutch reviewers praise communication, proactivity and strategic insight
Cons
- Games only, so a poor fit for other app categories
- Clutch lists a $25,000+ minimum, though some reviews describe smaller projects
- A few reviewers wanted new strategies proposed more often
Pricing
Notable clients
Awards & recognition
- App Growth Awards, User Acquisition winner 2022
Common questions
FAQ
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What services does AppAgent offer?
AppAgent offers Game marketing strategy (GamePlan), User acquisition, App store optimisation, Creative production, Revenue and monetisation optimisation.
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Where is AppAgent based?
AppAgent is headquartered in Lewes, DE and works with clients remotely worldwide, with additional offices in Prague, Czech Republic.
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How much does AppAgent cost?
AppAgent with an hourly rate of $100–$149/hr, a minimum engagement of $25,000.
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Who is AppAgent best for?
Best for mobile game studios and publishers that want a games-only UA and creative partner. Not relevant for non-game apps or B2B companies.
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What industries does AppAgent serve?
AppAgent serves clients in Mobile games.
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How big is AppAgent and when was it founded?
AppAgent was founded in 2016 and has a team of 11-50 people.
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How do I contact AppAgent?
You can visit appagent.com.
Editor’s take
A strong specialist for mobile game studios. Outside games, look at a general app growth shop.
