Fannit
Seattle marketing agency building booked estimates for roofers, plumbers, HVAC and other contractors
- Founded
- 2010
- Team size
- 51-200
- Headquarters
- Seattle, WA
- Hourly rate
- $100–$149/hr
Overview
About Fannit
Fannit is a Seattle-based agency founded by the Eneix family that works with home service contractors. It sells local SEO, websites, Google Ads and Local Service Ads, reputation work and lead automation aimed at booked estimates. It reports 200+ clients and names roofing, plumbing, HVAC and landscaping as core trades.
Fannit was founded in 2010 in the Seattle area by the Eneix family. The site says the company began as a way to save the father’s rockery and hardscaping business after the 2008 crash, and that co-founders Keith Eneix (CEO) and Neil Eneix Jr. now run it. Clutch lists Seattle as headquarters with several other US offices and 50 to 249 staff.
The offer is built around booked estimates for contractors. Services include local search and SEO, website design, paid advertising across Google Ads, Local Service Ads and Meta, reputation and reviews, lead systems and automation, and marketing leadership. Core trades are roofing, plumbing, HVAC and landscaping, with electrical, remodelling, pest control and moving also named. Every client gets a dedicated strategist, and the site points to a Golden Rule Pledge. It does not publish prices and offers a free 30-minute strategy call.
The agency reports 200+ clients, 40,000+ leads and $100M+ in client revenue, and cites Aegis Roofing at 1,900+ leads and an 823% ROI for On The Go Moving & Storage. Those numbers are its own. On Clutch it has 21 reviews averaging 4.8. Reviewers praised timely delivery, responsiveness, honest pricing and measurable gains in rankings and leads. Criticism included copy that did not match the client’s voice, an initial gap in industry knowledge and frequent changes of point of contact.
Fannit fits multi-crew roofers, HVAC and plumbing firms in the US that want local SEO and paid ads managed together by a team that knows the trades. Solar installers, B2B firms or buyers who want a fixed published price will need to ask for a quote and check that the service mix suits them.
What they do
Services
- Local search and SEO
- Website design and development
- Google Ads, Local Service Ads and Meta
- Reputation and reviews
- Lead systems and automation
- Marketing leadership
Specializations
Industries served
Ideal client
Who they help
Multi-crew home service contractors that want local SEO, paid ads and lead automation from a contractor-founded team. Less relevant for firms outside the trades or those wanting fixed published prices.
Pros & cons
Pros
- Home services is its core focus, 55% of Clutch work
- Founded by a contractor family and says it understands the trade
- 21 Clutch reviews averaging 4.8
- Covers SEO, paid, web and reputation under one plan
- Named roofing, HVAC and plumbing clients
Cons
- No prices published on the site
- Some Clutch reviewers reported copy that missed their voice and changes of contact
- Clutch service listing is SEO-led, so paid-ads depth is less documented
Pricing
Notable clients
Common questions
FAQ
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What services does Fannit offer?
Fannit offers Local search and SEO, Website design and development, Google Ads, Local Service Ads and Meta, Reputation and reviews, Lead systems and automation, Marketing leadership.
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Where is Fannit based?
Fannit is headquartered in Seattle, WA and works with clients remotely worldwide, with additional offices in Seattle, WA, Phoenix, AZ.
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How much does Fannit cost?
Fannit operates on a monthly retainer model, with an hourly rate of $100–$149/hr, a minimum engagement of $1,000+.
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Who is Fannit best for?
Multi-crew home service contractors that want local SEO, paid ads and lead automation from a contractor-founded team. Less relevant for firms outside the trades or those wanting fixed published prices.
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What industries does Fannit serve?
Fannit serves clients in Roofing, Plumbing, HVAC, Landscaping, Electrical, Remodeling, among others.
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How big is Fannit and when was it founded?
Fannit was founded in 2010 and has a team of 51-200 people.
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How do I contact Fannit?
You can visit www.fannit.com, or call (425) 382-7072.
Editor’s take
A well-reviewed trades specialist, strongest on local SEO and lead systems. Ask who your day-to-day contact will be.