Frost*collective
Vince Frost's brand, place and wayfinding studio, built in Sydney since 2003
- Founded
- 1994
- Team size
- 11-50
- Headquarters
- Sydney, Australia
Overview
About Frost*collective
Frost*collective is a strategic design studio led by Vince Frost, who moved his practice to Sydney in 2003. It handles brand strategy and identity, placemaking, signage and wayfinding, and branded environments, mostly for property developers, cultural institutions, hospitality groups and not-for-profits. It is a certified B Corp with a reopened London studio.
Frost*collective traces back to Frost Design, the consultancy Vince Frost set up in London in 1994 after making his name on editorial work for titles such as The Independent. Frost moved to Sydney in 2003 and the Australian studio became the centre of the business. After a restructure it began trading as Frost*collective, an umbrella over several design disciplines. It now runs Sydney and London studios with roughly 40 people, according to Wikipedia and recent trade coverage, and Frost himself moved back to London in 2025 when the UK studio was rebuilt.
The studio splits its work into three areas: brand, place and environments. Brand covers strategy, identity and campaigns. Place covers precinct visioning, naming and placemaking for developers and councils. Environments covers signage, wayfinding, environmental graphics, interiors and activations. That mix sets it apart from most Sydney branding agencies, which stop at the screen and the logo.
Recent case studies show the range: brand, architecture and loyalty work for Hunter Street Hospitality; identity, wayfinding and heritage design for North Sydney Olympic Pool; and campaign, signage and wayfinding for the South Ken culture quarter in London alongside One Triton Square for British Land. The studio also worked on AFR Magazine’s 30th anniversary in 2025. It claims more than 600 industry awards, and Frost received the Australian Design Prize in 2024.
For a buyer, Frost*collective suits property, cultural and hospitality projects where identity has to carry through physical space. It is a certified B Corp and ISO 9001 certified. The trade-offs are clear: it does not run SEO, paid media or social programs, budgets are likely to be well above small-agency rates, and with the founder now based in London, buyers should ask who will lead a Sydney engagement day to day.
What they do
Services
- Brand strategy and identity
- Place branding and visioning
- Signage and wayfinding
- Environmental graphics
- Branded environments and interiors
- Campaign design
- Customer experience design
- Brand activations
Specializations
Industries served
Ideal client
Who they help
Developers, landlords, cultural institutions and hospitality groups that need a brand to work across physical spaces as well as on screen, such as a precinct identity carried through signage, wayfinding and interiors.
Pros & cons
Pros
- Three decades of award-winning design under founder Vince Frost, recipient of the 2024 Australian Design Prize
- Rare depth in placemaking, wayfinding and environmental graphics alongside brand identity
- Recent projects include North Sydney Olympic Pool, Hunter Street Hospitality and London's South Ken culture quarter
- Certified B Corp and ISO 9001 certified
- Sydney and London studios for cross-market property work
Cons
- Not a digital marketing agency; no SEO, paid media or social management
- Founder relocated to London in 2025, so buyers should confirm who leads Sydney work
- Published office address and public review data are limited
Pricing
Notable clients
Awards & recognition
- Australian Design Prize 2024 (Vince Frost)
- Transform Awards ANZ 2025 (entries listed by the studio)
Common questions
FAQ
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What services does Frost*collective offer?
Frost*collective offers Brand strategy and identity, Place branding and visioning, Signage and wayfinding, Environmental graphics, Branded environments and interiors, Campaign design, and more.
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Where is Frost*collective based?
Frost*collective is headquartered in Sydney, Australia and works with clients remotely worldwide, with additional offices in London, United Kingdom.
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How much does Frost*collective cost?
Frost*collective operates on a project-based model.
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Who is Frost*collective best for?
Developers, landlords, cultural institutions and hospitality groups that need a brand to work across physical spaces as well as on screen, such as a precinct identity carried through signage, wayfinding and interiors.
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What industries does Frost*collective serve?
Frost*collective serves clients in Property development and commercial real estate, Arts and culture, Hospitality, Not-for-profit, Public sector, Media and publishing.
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How big is Frost*collective and when was it founded?
Frost*collective was founded in 1994 and has a team of 11-50 people.
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How do I contact Frost*collective?
You can visit www.frostcollective.com, or call +61 2 8318 9800.
Editor’s take
Hire Frost*collective for a brand that has to live in buildings, precincts and public spaces. Businesses after lead generation, SEO or social content should pick a digital agency instead.
