Good Rebels
Madrid-born digital consultancy spanning social, performance, data, PR and AI tools
- Founded
- 1997
- Team size
- 51-200
- Headquarters
- Madrid, Spain
- Hourly rate
- $150–$199/hr
Overview
About Good Rebels
Good Rebels is a Madrid digital agency and consultancy that started as Territorio Creativo in 1997 and rebranded in 2017. Run by CEO Fernando Polo, it now groups strategy, social media, performance media, data, CRM, design and corporate communications units for large Spanish and international brands such as Repsol, Telefónica, Toyota and Santander.
Good Rebels traces its roots to Territorio Creativo, a Madrid creative boutique that Juan Luis Polo and his sister Mari Cruz started in 1997 and that soon turned into an interactive agency. Fernando Polo joined as a partner in 2000 and now serves as CEO. In 2017 the firm dropped the Spanish name to support international growth, and it has since expanded through acquisitions. Trade newsletters put 2023 revenue at roughly 12.4 million euros, and recent profiles cite a team of more than 145 people, while the agency’s own site says over 100.
The group works as a hub of specialist teams. The core agency handles digital strategy, research, social media and engagement, alongside performance media, data and CRM. Estudio34 covers SEO, GEO and performance, Aukera brings analytics and conversion optimisation, Muskae handles UX, UI and branding, ok,z produces content, and Asesores, a corporate communications consultancy founded in 1995, adds PR and reputation management. Kuantik is its software and AI arm, which released an AI Rank tool at the end of 2025.
This makes Good Rebels one of the more complete social media and digital agencies headquartered in Madrid. The client list leans heavily toward large brands: Repsol, Telefónica, Toyota, Santander, Decathlon, Domino’s, Iberostar, Cellnex, Volotea and the IESE business school all appear on its site. Its staff have also published widely on human-centred organisations, and Juan Luis Polo previously chaired Spain’s association of digital agencies.
The trade-offs are mostly about fit. Clutch lists rates of $150 to $199 per hour and a $10,000 minimum, which is high by Spanish standards, and there are no public client reviews to lean on. The multi-brand setup gives depth but can mean coordinating with several teams. Buyers with a single-channel need or a small budget will likely get better value from a boutique.
What they do
Services
- Digital strategy and research
- Social media strategy and community management
- Performance media, SEO and GEO (Estudio34)
- Data, analytics and CRO (Aukera)
- CRM and marketing technology
- UX/UI and brand design (Muskae)
- Corporate communications, PR and reputation (Asesores)
- AI marketing tools (Kuantik)
- Video and content production (ok,z)
Specializations
Industries served
Ideal client
Who they help
Large Spanish or Iberian brands, and multinationals with Spanish-speaking markets, that want one partner to cover social, paid media, data and reputation, and that have the budget and internal teams to work with a senior consultancy.
Pros & cons
Pros
- Nearly three decades of track record, from Territorio Creativo to Good Rebels
- Blue-chip client roster including Repsol, Telefónica, Toyota, Santander, Decathlon and Domino's
- Specialist units for performance (Estudio34), analytics and CRO (Aukera), design (Muskae) and PR (Asesores)
- Own AI product arm, Kuantik, which launched an AI Rank tool in late 2025
- Teams across Spain, the UK and Mexico
Cons
- Premium pricing for the Spanish market, with Clutch listing $150–$199/hr and a $10,000 minimum
- No public client reviews on Clutch or G2
- Acquisition-led structure means buyers may deal with several sub-brands
Pricing
Notable clients
Common questions
FAQ
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What services does Good Rebels offer?
Good Rebels offers Digital strategy and research, Social media strategy and community management, Performance media, SEO and GEO (Estudio34), Data, analytics and CRO (Aukera), CRM and marketing technology, UX/UI and brand design (Muskae), and more.
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Where is Good Rebels based?
Good Rebels is headquartered in Madrid, Spain and works with clients remotely worldwide, with additional offices in United Kingdom, Mexico.
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How much does Good Rebels cost?
Good Rebels operates on a mixed model, with an hourly rate of $150–$199/hr, a minimum engagement of $10,000.
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Who is Good Rebels best for?
Large Spanish or Iberian brands, and multinationals with Spanish-speaking markets, that want one partner to cover social, paid media, data and reputation, and that have the budget and internal teams to work with a senior consultancy.
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What industries does Good Rebels serve?
Good Rebels serves clients in Energy, Telecommunications, Automotive, Banking and insurance, Retail and fashion, Travel and hospitality, among others.
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How big is Good Rebels and when was it founded?
Good Rebels was founded in 1997 and has a team of 51-200 people.
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How do I contact Good Rebels?
You can visit www.goodrebels.com.
Editor’s take
Well suited to enterprise and upper mid-market brands that want integrated social, data and reputation work from a seasoned Madrid consultancy. Small businesses or startups looking for a lean, single-channel agency will find it oversized and expensive.
