Kaizen
Hackney-born digital PR and SEO shop now chasing visibility in AI answers
- Founded
- 2013
- Team size
- 11-50
- Headquarters
- London, United Kingdom
Overview
About Kaizen
Kaizen is a London SEO and digital PR agency founded in 2013, with around 40 staff split between Shoreditch and Manchester. It pairs data-led press campaigns with technical SEO, GEO/AI search work and social search for consumer brands such as LEGO, adidas and the AA.
Kaizen started in 2013 when Pete Campbell set it up from a one-bedroom flat in Hackney. It has since grown into a team of 40-plus people, with its London headquarters at Zetland House on Scrutton Street in Shoreditch and a creative hub in Manchester. Campbell now chairs the business, while Kristi Hoyle leads day to day after being appointed to steer a refreshed, AI-focused strategy.
The agency built its name as a London digital PR agency, producing data-heavy stories that journalists pick up and that earn authoritative links. That PR engine sits alongside technical and on-page SEO, a GEO/AI search service aimed at getting brands cited by ChatGPT and similar tools, and a social search offer covering TikTok and Instagram. Its blog and resources section is unusually active, with weekly digests and 2026 statistics guides on reactive PR, Reddit and zero-click search.
Client evidence leans heavily toward well-known consumer names. Kaizen cites The LEGO Group, adidas, the AA and Aqua, and features a Reebok case study on improving generic keyword rankings across several markets. A Mogo Farm case study points to a 942% rise in LLM-referred traffic, according to the agency. Its ‘Walkable Cities’ campaign for Preply was a UK Content Awards finalist in 2024.
For buyers, Kaizen is strongest when a brand needs attention-grabbing campaigns that double as an SEO asset. The trade-offs are limited third-party review data, no published pricing, and a model built around creative PR, which may be more than a small local business needs. B2B firms with technical products should ask for sector-specific examples before signing.
What they do
Services
- Digital PR
- SEO
- GEO / AI search optimisation
- Social media and social search (TikTok, Instagram)
- Content marketing
- Paid search support
Specializations
Industries served
Ideal client
Who they help
Consumer brands with a recognisable name that want press coverage and links to lift organic rankings, and that now want the same work to show up in ChatGPT and Google AI answers. Best for marketing teams that can sign off creative campaigns quickly.
Pros & cons
Pros
- Long track record in data-driven digital PR, with work for LEGO, adidas, Reebok and TUI
- Early mover on GEO/AI search, publishing a Mogo Farm case study on LLM traffic growth
- Publishes frequent research and guides (TikTok SEO, Reddit, zero-click search) showing current expertise
- Offices in both London and Manchester
Cons
- No public Clutch or G2 rating to check client satisfaction independently
- Pricing is not published
- Campaign-led PR model suits consumer brands better than niche B2B
Pricing
Notable clients
Awards & recognition
- UK Content Awards 2024 finalist (two categories, incl. Travel Content Campaign of the Year for Preply)
Common questions
FAQ
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What services does Kaizen offer?
Kaizen offers Digital PR, SEO, GEO / AI search optimisation, Social media and social search (TikTok, Instagram), Content marketing, Paid search support.
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Where is Kaizen based?
Kaizen is headquartered in London, United Kingdom and works with clients remotely worldwide, with additional offices in Manchester, United Kingdom.
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How much does Kaizen cost?
Kaizen operates on a monthly retainer model.
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Who is Kaizen best for?
Consumer brands with a recognisable name that want press coverage and links to lift organic rankings, and that now want the same work to show up in ChatGPT and Google AI answers. Best for marketing teams that can sign off creative campaigns quickly.
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What industries does Kaizen serve?
Kaizen serves clients in Retail and fashion, Travel, Financial services, Consumer goods, Property, Education.
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How big is Kaizen and when was it founded?
Kaizen was founded in 2013 and has a team of 11-50 people.
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How do I contact Kaizen?
You can visit kaizen.co.uk, or email contact@kaizen.co.uk.
Editor’s take
A good fit for consumer brands that want links, coverage and AI visibility from creative PR. Local service businesses or tight budgets will likely find it oversized.
