Lead Gen Dept
UK outbound sales agency booking meetings through senior cold calling with email support
- Founded
- 2019
- Team size
- 11-50
- Headquarters
- London, United Kingdom
- Hourly rate
- $100–$149/hr
Overview
About Lead Gen Dept
Lead Gen Dept is a UK outbound B2B agency, trading name of Gravitasio Ltd, focused on firms selling high-value products or services worth around 40,000 pounds per deal or more. Senior salespeople lead with phone calls, supported by targeted email, and book meetings into client calendars. A specialist arm, Gravitas Tech, covers complex technology sales.
Lead Gen Dept is the trading name of Gravitasio Ltd, a UK outbound B2B agency. Clutch lists its headquarters as London and its founding year as 2019, with 10 to 49 staff, while the website gives a Norfolk registered address near Norwich. The site names Connor Addis as Managing Director.
The agency targets companies that sell high-value products or services, typically deals of around 40,000 pounds or more. Its process starts with the client defining the target market, followed by company research, decision-maker identification, messaging and a calling playbook. Senior salespeople then open conversations, mainly by phone and supported by targeted email, and book qualified meetings into the client’s calendar with weekly reporting. A specialist arm, Gravitas Tech, covers complex technology sales. No prices are published. Clients can try one month and pay no service fee for it if unhappy, and a setup fee applies. Clutch lists a $5,000+ minimum project size and $100 to $149 an hour.
Named clients include Parker Software, Ground Support Labs, Sweep, Pervasive Displays, Crescat Digital, WebMotion and Pelican Corp. The site reports a 400% first-year ROI for Parker Software, over 500,000 pounds of new pipeline for Ground Support Labs, and 64 meetings in four months for Pervasive Displays. These are client testimonials hosted on the agency’s own site. On Clutch it holds 4.9 across 27 reviews, with praise for responsiveness and tailored campaigns. A 2.5-star review from Think VEN Ltd cited 8 to 9 qualified meetings against an 18-lead guarantee, and the agency disputed it in a response. Several reviews on the profile also describe unrelated services, so the average deserves caution.
It suits UK and European B2B firms with large deal sizes that want senior, phone-led outbound with email as backup. Buyers looking for a pure cold email programme at volume, or for a documented GDPR process, should look elsewhere, as the site only links a GDPR email guide article rather than describing its own compliance steps.
What they do
Services
- Target account research
- Decision-maker data
- Campaign messaging and playbook
- Outbound cold calling
- Targeted email outreach
- Meeting booking
- Weekly reporting
Specializations
Industries served
Ideal client
Who they help
UK and European B2B firms with high-value deals that want senior phone-led outbound with email in support. Less relevant for buyers wanting a pure cold email programme or low-ticket volume campaigns.
Pros & cons
Pros
- One-month trial: no service fee for that month if unhappy, per the site
- Senior salespeople rather than junior callers, per the agency
- Specialist technology sales arm
- Named client roster including Parker Software and Ground Support Labs
- 4.9 across 27 Clutch reviews
Cons
- Calling is the lead channel, with email as support, so cold email is not the main product
- A 2.5 Clutch review reported 8 to 9 qualified meetings against an 18-lead guarantee and long delays
- Some Clutch reviews describe unrelated services, so the 4.9 average needs careful reading
Pricing
Notable clients
Common questions
FAQ
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What services does Lead Gen Dept offer?
Lead Gen Dept offers Target account research, Decision-maker data, Campaign messaging and playbook, Outbound cold calling, Targeted email outreach, Meeting booking, and more.
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Where is Lead Gen Dept based?
Lead Gen Dept is headquartered in London, United Kingdom and works with clients remotely worldwide.
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How much does Lead Gen Dept cost?
Lead Gen Dept with an hourly rate of $100–$149/hr, a minimum engagement of $5,000.
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Who is Lead Gen Dept best for?
UK and European B2B firms with high-value deals that want senior phone-led outbound with email in support. Less relevant for buyers wanting a pure cold email programme or low-ticket volume campaigns.
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What industries does Lead Gen Dept serve?
Lead Gen Dept serves clients in IT and software, Financial services, Business services, Manufacturing, Consultancies.
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How big is Lead Gen Dept and when was it founded?
Lead Gen Dept was founded in 2019 and has a team of 11-50 people.
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How do I contact Lead Gen Dept?
You can visit leadgendept.com, or email support@leadgendept.com, or call +44 (0)20 7459 4680.
Editor’s take
Best for UK B2B firms with large deal values that want a phone-led team with email behind it. Treat the Clutch average cautiously and ask for references.
