Magnetude Consulting
Fractional B2B marketing team for cybersecurity and high-tech vendors
- Founded
- 2012
- Team size
- 11-50
- Headquarters
- Needham, MA
Overview
About Magnetude Consulting
Magnetude Consulting is a Massachusetts B2B marketing firm that says cybersecurity has been a main focus for its whole history. It offers fractional CMO and marketing team engagements, messaging and positioning, demand generation, content, HubSpot management, channel and event marketing, and go-to-market launches for security startups and larger vendors.
Magnetude Consulting is a B2B marketing consultancy based in Needham, Massachusetts, according to its Clutch profile. The agency’s site says it has been in business for 13 years and Clutch gives 2012 as its founding year. Other directories place it in Boston or Burlington, so the exact office is worth confirming.
On its own site Magnetude says it has a long and deep history in cybersecurity, which remains a main focus, while also serving IT services, managed service providers, professional services and healthcare clients. The capability list covers B2B marketing strategy, fractional CMO support, brand messaging, demand and lead generation, content strategy, digital marketing, web design and development, HubSpot management, channel marketing and event marketing. Engagements are offered as a fractional marketing team, targeted support or a strategic project, with go-to-market launches and US market entry called out as outcomes. Pricing is not published. Clutch lists a $10,000 minimum project size.
Evidence is mixed in quality but reasonable. The site names Halo Security and Polycorp, claims 140 clients, more than 17 M&A deals and 50 product launches, and says it has won Cybersecurity Excellence Awards six years running. These are the agency’s own claims. On Clutch it has 13 reviews at 4.8, where reviewers name Cyborg Security, Torchlight, BARR Advisory, Union Leasing and Bradford Networks, and most often praise timely delivery, project management and communication.
Reviews are not uniformly glowing. One client wanted the agency to be more proactive in building a lead generation plan, and another reported duplicated effort when its internal hires overlapped with the agency team. Two reviews score lower overall, at 4.0.
It is a good fit for security startups and mid-sized vendors that want a part-time marketing department with senior people. Vendors that need only paid media or SEO, or a large multi-office team, should look elsewhere.
What they do
Services
- B2B Marketing Strategy
- Fractional CMO / Marketing Team
- Brand Messaging and Positioning
- Demand and Lead Generation
- Content Strategy
- HubSpot Management
- Channel Marketing
- Event Marketing
- Web Design and Development
- Go-to-Market Launch
Specializations
Industries served
Ideal client
Who they help
Best for cybersecurity startups and small to mid-sized vendors that need an outsourced marketing function covering strategy through execution. Less relevant for consumer brands or companies that only want a single channel such as paid search.
Pros & cons
Pros
- Says cybersecurity has been a main focus throughout its history
- Offers a fractional marketing team rather than only project work
- 13 Clutch reviews at 4.8, praised for project management and timely delivery
- Named security clients include Halo Security, Cyborg Security and Bradford Networks (now Fortinet)
Cons
- Pricing is not published and Clutch shows a $10,000+ minimum
- One reviewer wanted a more proactive lead generation plan
- One reviewer reported duplicated work when their own hires overlapped with the agency team
Pricing
Notable clients
Awards & recognition
- Says it has won Cybersecurity Excellence Awards six years running
Common questions
FAQ
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What services does Magnetude Consulting offer?
Magnetude Consulting offers B2B Marketing Strategy, Fractional CMO / Marketing Team, Brand Messaging and Positioning, Demand and Lead Generation, Content Strategy, HubSpot Management, and more.
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Where is Magnetude Consulting based?
Magnetude Consulting is headquartered in Needham, MA and works with clients remotely worldwide, with additional offices in Needham, MA.
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How much does Magnetude Consulting cost?
Magnetude Consulting a minimum engagement of $10,000.
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Who is Magnetude Consulting best for?
Best for cybersecurity startups and small to mid-sized vendors that need an outsourced marketing function covering strategy through execution. Less relevant for consumer brands or companies that only want a single channel such as paid search.
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What industries does Magnetude Consulting serve?
Magnetude Consulting serves clients in Cybersecurity, IT Services, Managed Service Providers, Professional Services, Healthcare and Life Sciences.
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How big is Magnetude Consulting and when was it founded?
Magnetude Consulting was founded in 2012 and has a team of 11-50 people.
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How do I contact Magnetude Consulting?
You can visit www.magnetudeconsulting.com, or email info@magnetudeconsulting.com, or call (866) 620-6629.
Editor’s take
A credible security-focused fractional marketing option with a decent review base. Agree who owns what early if you also have in-house marketers.
