Metric Theory (Media.Monks)
Performance media specialist now operating inside the Media.Monks global network.
- Founded
- 2012
- Team size
- 1000+
- Headquarters
- San Francisco, CA, USA
- Avg. cost
- $10,000–$50,000+/mo
Overview
About
Metric Theory is a San Francisco-based performance media agency, now part of Media.Monks, running paid search, paid social, shopping, Amazon, programmatic, video, affiliate, mobile, and ad creative. The original pitch was tech-forward, data-driven paid acquisition for B2B, ecommerce, and user-acquisition clients. Post-acquisition, they bring Media.Monks' global production and tech resources alongside their performance roots.
Metric Theory is a San Francisco-based performance media agency, now part of Media.Monks, running paid search, paid social, shopping, Amazon, programmatic, video, affiliate, mobile, and ad creative. The original pitch was tech-forward, data-driven paid acquisition for B2B, ecommerce, and user-acquisition clients. Post-acquisition, they bring Media.Monks’ global production and tech resources alongside their performance roots.
What they do
Services
- Search
- Paid Social
- Shopping
- Feed Management
- Amazon
- Programmatic
- Ad Creative
- Video
- Affiliate
- Mobile
Specializations
Industries served
Ideal client
Who they help
A fit for mid-market and growth-stage brands in B2B, ecommerce, and app user acquisition that want sharp performance media execution with access to Media.Monks' broader creative, data, and global production capabilities. Startups that have outgrown boutique PPC shops but aren't ready for a holding-company network can land well here.
Pros & cons
Pros
- Strong performance media DNA across search, social, programmatic, and mobile
- Startup and user-acquisition experience with clients like Lyft and GoFundMe
- Media.Monks ownership adds global creative and production resources
- Solid shopping and Amazon capability for ecommerce brands
- Integration across paid channels rather than siloed teams
Cons
- Post-acquisition identity has blurred into the broader Media.Monks brand
- Less independent-agency feel than when they operated standalone
- Pricing has drifted upward with Media.Monks positioning
Pricing
Notable clients
Common questions
FAQ
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What services does Metric Theory (Media.Monks) offer?
Metric Theory (Media.Monks) offers Search, Paid Social, Shopping, Feed Management, Amazon, Programmatic, and more.
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Where is Metric Theory (Media.Monks) based?
Metric Theory (Media.Monks) is headquartered in San Francisco, CA, USA and works with clients remotely worldwide.
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How much does Metric Theory (Media.Monks) cost?
Metric Theory (Media.Monks) operates on a monthly retainer model, a minimum engagement of $10,000, typical costs of $10,000–$50,000+/mo.
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Who is Metric Theory (Media.Monks) best for?
A fit for mid-market and growth-stage brands in B2B, ecommerce, and app user acquisition that want sharp performance media execution with access to Media.Monks' broader creative, data, and global production capabilities. Startups that have outgrown boutique PPC shops but aren't ready for a holding-company network can land well here.
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What industries does Metric Theory (Media.Monks) serve?
Metric Theory (Media.Monks) serves clients in B2B, Retail Brands, Ecommerce, User Acquisition, Startups.
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How big is Metric Theory (Media.Monks) and when was it founded?
Metric Theory (Media.Monks) was founded in 2012 and has a team of 1000+ people.
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How do I contact Metric Theory (Media.Monks)?
You can visit metrictheory.com.
Editor’s take
A credible performance media partner for growth-stage and mid-market brands that want performance DNA with network-scale creative behind it. Less compelling if you specifically want a boutique, founder-led independent shop.