Optimising
Richmond SEO-only shop since 2008, B Corp certified, strong on migrations and eCommerce
- Founded
- 2008
- Team size
- 11-50
- Headquarters
- Melbourne, Australia
Overview
About Optimising
Optimising is a Richmond-based SEO agency founded in 2008 by Daniel Zuccon and James Richardson. It focuses only on organic search, covering technical SEO, migrations, Shopify SEO, digital PR and AI search visibility, and is a certified B Corp and 1% for the Planet member.
Optimising has been doing search work in Melbourne since 2008, when co-founders Daniel Zuccon and James Richardson started the business. It operates from Vere Street in Richmond with a team of roughly 16 people listed on its site, and it has kept a narrow brief the whole time: organic search and nothing else. The company is a certified B Corp and a member of 1% for the Planet, and it runs pro bono SEO for causes including a bandicoot conservation project.
Services split into two tracks. The classic SEO side covers campaigns, technical audits, website migrations, Shopify SEO and digital PR. A newer AI search track offers visibility audits, generative engine optimisation campaigns and reporting on how brands surface in AI answers. A Melbourne business magazine roundup describes the team as senior and in-house, and singles out migrations and enterprise eCommerce as the areas where it is most often brought in.
Optimising names adidas, Chemist Warehouse and Nando’s as clients in its own published comparison, while an independent business article lists Jim’s Group, St Agni and FY Smile. Its site shows a 5.0 Google rating from around 61 reviews, with clients citing long stretches of top rankings for target keywords. Detailed case-study numbers are thin on the public site, so buyers should ask for examples relevant to their platform.
The case for hiring this Richmond SEO agency is experience and focus. A business replatforming a large store, or wanting a long-term organic partner with a values-led culture, will find a good match. Its small size and search-only remit are the limits: there is no paid media team, and capacity for very large accounts is finite.
What they do
Services
- SEO campaigns
- Technical SEO audits
- Website migrations
- Shopify SEO
- Digital PR
- AI visibility audits
- GEO campaigns and AI search reporting
- Content strategy
Specializations
Industries served
Ideal client
Who they help
Brands, often eCommerce or multi-location, that want an experienced, senior SEO team for a migration, a technical rebuild or a long-term organic program, and that value an agency with a sustainability commitment.
Pros & cons
Pros
- Seventeen-plus years doing only SEO
- Certified B Corp and 1% for the Planet member, plus pro bono SEO work
- Recognised migration and enterprise eCommerce capability
- Perfect Google rating across 60-odd reviews (agency-displayed)
- Named clients include Chemist Warehouse, adidas and Nando's (agency-reported)
Cons
- Small team (around 16 people listed) limits capacity for very large programs
- No paid media, social or web build
- No published pricing or case-study figures
Pricing
Notable clients
Awards & recognition
- Certified B Corporation
- 1% for the Planet member
Common questions
FAQ
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What services does Optimising offer?
Optimising offers SEO campaigns, Technical SEO audits, Website migrations, Shopify SEO, Digital PR, AI visibility audits, and more.
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Where is Optimising based?
Optimising is headquartered in Melbourne, Australia and works with clients remotely worldwide.
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How much does Optimising cost?
Optimising operates on a monthly retainer model.
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Who is Optimising best for?
Brands, often eCommerce or multi-location, that want an experienced, senior SEO team for a migration, a technical rebuild or a long-term organic program, and that value an agency with a sustainability commitment.
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What industries does Optimising serve?
Optimising serves clients in eCommerce, Retail and fashion, Health and pharmacy, Hospitality, Home services.
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How big is Optimising and when was it founded?
Optimising was founded in 2008 and has a team of 11-50 people.
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How do I contact Optimising?
You can visit www.optimising.com.au, or email info@optimising.com.au, or call (03) 9111 0096.
Editor’s take
A strong choice for Melbourne brands that want a principled, senior SEO specialist, particularly around platform migrations. Buyers wanting one agency for search and paid should shortlist others.
