Reform Digital
South Yarra performance agency founded in 2020, SEO and Google Ads for eCommerce and lead gen
- Founded
- 2020
- Team size
- 11-50
- Headquarters
- Melbourne, Australia
- Hourly rate
- $100/hr
Overview
About Reform Digital
Reform Digital is a South Yarra digital marketing agency founded in 2020 by Dave Hyman, with further offices in Sydney, Brisbane, the Gold Coast and Queenstown. It runs SEO, Google Ads, paid social and CRO as one connected program for eCommerce and lead-generation businesses such as Rapid Loans and Robot Specialist.
Dave Hyman launched Reform Digital in Melbourne during the first COVID lockdown in 2020, after more than a decade in agency marketing, much of it on Australian eCommerce brands. The agency says it grew from a solo operation to more than 30 staff within three years. Its main office sits in South Yarra, and it has added locations in Sydney’s Surry Hills, Brisbane, the Gold Coast and Queenstown in New Zealand.
Reform’s pitch is joined-up delivery. Rather than separate SEO and media teams reporting in silos, it builds a single plan across SEO, Google and Microsoft Ads, YouTube, paid social on Meta, TikTok, LinkedIn and Pinterest, ad creative and conversion rate optimisation. Its process runs in three repeating stages: strategy, execution, then ongoing optimisation. The leadership bench includes head of operations Vic O’Farrell, director of performance Te Paea Dix and an SEO lead focused on technical audits and data analysis.
Case studies show where the agency is strongest. It reports a 94% rise in organic sessions for automotive lender Rapid Loans, an 87% lift in eCommerce revenue over six months for Melbourne retailer Robot Specialist, and a 36% gain in organic revenue for Talking Stones after a site migration, all self-published. Kiva Wellness, Rossi Boots and The Cookie Diet also feature. A third-party ranking of Melbourne SEO firms describes Reform as a full-service Google Premier Partner, and an aggregator lists 4.9 from 11 directory reviews at about $100 an hour.
For a business choosing a Melbourne digital marketing agency for eCommerce or lead generation, Reform offers integrated search and paid media at mid-market rates. Its youth is the main caveat: five years of history and a modest review count mean buyers should ask for references in their own sector.
What they do
Services
- SEO (technical, eCommerce, local, enterprise)
- AI search and ChatGPT optimisation
- SEO migrations and copywriting
- Google Ads, Shopping and YouTube
- Microsoft (Bing) Ads
- Paid social (Meta, TikTok, LinkedIn, Pinterest)
- Ad creative
- Conversion rate optimisation
Specializations
Industries served
Ideal client
Who they help
Australian and New Zealand eCommerce and lead-generation businesses that want SEO and paid media planned together by a mid-size team with direct access to senior strategists.
Pros & cons
Pros
- SEO, paid search, paid social and CRO run as one connected strategy
- Fast growth from one person to 30+ staff in about three years (agency-reported)
- Published case studies: 94% more organic sessions for Rapid Loans, 87% eCommerce revenue lift for Robot Specialist
- Offices across Melbourne, Sydney, Brisbane, Gold Coast and Queenstown
- Rated Google Premier Partner in a third-party Melbourne roundup
Cons
- Young agency (founded 2020) with a shorter track record than older Melbourne peers
- Small public review base
- Client roster skews to SMB and mid-market rather than household names
Pricing
Notable clients
Awards & recognition
- Google Premier Partner (per third-party list)
Common questions
FAQ
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What services does Reform Digital offer?
Reform Digital offers SEO (technical, eCommerce, local, enterprise), AI search and ChatGPT optimisation, SEO migrations and copywriting, Google Ads, Shopping and YouTube, Microsoft (Bing) Ads, Paid social (Meta, TikTok, LinkedIn, Pinterest), and more.
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Where is Reform Digital based?
Reform Digital is headquartered in Melbourne, Australia and works with clients remotely worldwide, with additional offices in Surry Hills, Sydney, NSW, Australia, Brisbane, QLD, Australia, Gold Coast, QLD, Australia, Queenstown, New Zealand.
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How much does Reform Digital cost?
Reform Digital operates on a monthly retainer model, with an hourly rate of $100/hr, a minimum engagement of $1,000.
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Who is Reform Digital best for?
Australian and New Zealand eCommerce and lead-generation businesses that want SEO and paid media planned together by a mid-size team with direct access to senior strategists.
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What industries does Reform Digital serve?
Reform Digital serves clients in eCommerce, Finance and lending, Health and wellness, Fashion and apparel, Automotive, Construction, among others.
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How big is Reform Digital and when was it founded?
Reform Digital was founded in 2020 and has a team of 11-50 people.
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How do I contact Reform Digital?
You can visit reformdigital.com.au, or call 1300 713 359.
Editor’s take
Worth a look for eCommerce and lead-gen SMBs that want organic and paid search managed as one plan. Enterprise brands wanting long-tenured agency references may prefer an older firm.
