Sling & Stone
Sydney-born PR and comms agency for tech startups and challenger brands
- Founded
- 2010
- Team size
- 51-200
- Headquarters
- Sydney, Australia
Overview
About Sling & Stone
Sling & Stone is a PR and communications agency founded in Sydney in 2010 to serve the startup and tech scene, now part of the VCCP network. It runs media relations, brand building, creator marketing and executive voice programs for venture-backed companies, consumer challengers and global brands entering Australia and New Zealand.
Sling & Stone began life in September 2010 as Click PR, a Sydney startup set up by Vuki Vujasinovic when he was 24 and saw that large agencies were ignoring Australia’s young tech scene. Kogan was its founding client. The business rebranded to Sling & Stone after about four years and grew into a multi-office PR and communications group. In September 2021 it was bought by VCCP Business, the B2B arm of the VCCP network, at which point it had around 70 staff across Sydney, Auckland and Los Angeles. Vujasinovic stepped down as CEO at the start of 2025 and James Hutchinson took over.
The agency’s core is earned media: launches, funding announcements, founder profiles and brand stories for companies that need to be noticed. Around that it now offers brand building, creator marketing and, since October 2025, executive voice training for LinkedIn and video run with Marty McCarthy. In June 2025 it launched a deep tech specialism aimed at science and hardware startups, citing the International Astronautical Congress 2025 and WNT Ventures as early clients.
The client mix has widened from pure tech. Trade press reported Domino’s handing its Australian and New Zealand PR to Sling & Stone in 2024, the first time that work went to an outside agency, and Moonpig picked it for brand awareness in Australia in 2025. Its site also lists Main Sequence, whose Fund 3 announcement it handled, along with Krispy Kreme, Lush, Shopify in Southeast Asia and earlier tech names such as Xero and Canva.
For buyers comparing PR agencies in Sydney, the draw is a team that understands venture-backed companies and can run a story across ANZ and the US at once. The trade-offs: it sits inside a global network rather than being independent, it has no public review profile to check, and it is a communications shop rather than a digital marketing or SEO agency.
What they do
Services
- PR and media relations
- Brand building and positioning
- Creator and influencer marketing
- Executive voice and LinkedIn thought leadership
- Deep tech and startup communications
- Market entry PR for ANZ
- Crisis and issues communications
Specializations
Industries served
Ideal client
Who they help
Venture-backed startups, scale-ups and challenger consumer brands that need earned media and founder profile in Australia, New Zealand or the US, plus global brands launching into ANZ that want an agency fluent in tech and startup storytelling.
Pros & cons
Pros
- Deep startup and tech heritage, with Kogan as a founding client and later work for Xero, Canva and Stripe
- Recent wins beyond tech, including Domino's AU/NZ (2024) and Moonpig in Australia (2025)
- Offices in Sydney, Melbourne, Auckland, Singapore and three US cities for cross-border launches
- Dedicated deep tech practice launched in June 2025
- VCCP ownership adds access to a wider creative and B2B network
Cons
- Network-owned since 2021, so it is no longer an independent shop
- No public Clutch or Google review base to benchmark client satisfaction
- PR-led offer; paid media, SEO and web builds are not core services
Pricing
Notable clients
Common questions
FAQ
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What services does Sling & Stone offer?
Sling & Stone offers PR and media relations, Brand building and positioning, Creator and influencer marketing, Executive voice and LinkedIn thought leadership, Deep tech and startup communications, Market entry PR for ANZ, and more.
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Where is Sling & Stone based?
Sling & Stone is headquartered in Sydney, Australia and works with clients remotely worldwide, with additional offices in Melbourne, Australia, Auckland, New Zealand, Singapore, Los Angeles, CA, United States, New York, NY, United States, San Francisco, CA, United States.
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How much does Sling & Stone cost?
Sling & Stone operates on a monthly retainer model.
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Who is Sling & Stone best for?
Venture-backed startups, scale-ups and challenger consumer brands that need earned media and founder profile in Australia, New Zealand or the US, plus global brands launching into ANZ that want an agency fluent in tech and startup storytelling.
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What industries does Sling & Stone serve?
Sling & Stone serves clients in Technology and SaaS, Venture capital and startups, Fintech and crypto, Deep tech and science, Food and beverage, Retail and ecommerce, among others.
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How big is Sling & Stone and when was it founded?
Sling & Stone was founded in 2010 and has a team of 51-200 people.
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How do I contact Sling & Stone?
You can visit www.slingstone.com, or email gday@slingstone.com, or call +61 2 8073 5390.
Editor’s take
A strong pick for tech startups, VCs and challenger brands that want earned media and founder profile across ANZ and the US. Companies that mainly need performance marketing or SEO should look elsewhere.
