- Founded
- 2013
- Team size
- 51-200
- Headquarters
- Atlanta, GA, United States
- Avg. cost
- $15,000–$150,000/project
Overview
About
The Shelf is an Atlanta influencer agency built around full-funnel campaigns, performance measurement, and an optimization process they call the Flywheel. The team runs allowlisting, brand lift studies, and multi-channel content production alongside creator sourcing. Clients include Savers Value Village, ROAR Organic, Peelz Citrus, and Nite Ize, with a lean toward food & beverage, home, outdoor, and wellness categories.
The Shelf is an Atlanta influencer agency built around full-funnel campaigns, performance measurement, and an optimization process they call the Flywheel. The team runs allowlisting, brand lift studies, and multi-channel content production alongside creator sourcing. Clients include Savers Value Village, ROAR Organic, Peelz Citrus, and Nite Ize, with a lean toward food & beverage, home, outdoor, and wellness categories.
What they do
Services
- Full-Funnel Influencer Campaigns
- Performance Marketing
- Optimization Flywheel
- Allowlisting Strategies
- Brand Lift Studies
- SpliceLab
- Multi-Channel Content (MCC)
- Viral Hitmakers
Specializations
Industries served
Ideal client
Who they help
Consumer brands in home, outdoor, food & beverage, and wellness that treat influencer marketing as a performance channel and want campaign measurement, iteration, and paid amplification rather than one-off sponsored posts. Good fit for brands bridging the brand-and-performance divide.
Pros & cons
Pros
- Full-funnel positioning with brand lift and measurement rigor
- Allowlisting and paid amplification baked into creator strategy
- Focused vertical experience in CPG, home, outdoor, and wellness
- Content production in-house via SpliceLab for reusable assets
- Social-cause and parenting experience uncommon in the category
Cons
- Smaller named-client roster than enterprise-scale competitors
- Vertical focus means thinner credentials in tech or finance
- Performance focus may underwhelm brands wanting pure prestige creator plays
Pricing
Notable clients
Common questions
FAQ
-
What services does The Shelf offer?
The Shelf offers Full-Funnel Influencer Campaigns, Performance Marketing, Optimization Flywheel, Allowlisting Strategies, Brand Lift Studies, SpliceLab, and more.
-
Where is The Shelf based?
The Shelf is headquartered in Atlanta, GA, United States and works with clients remotely worldwide.
-
How much does The Shelf cost?
The Shelf operates on a project-based model, a minimum engagement of $15,000, typical costs of $15,000–$150,000/project.
-
Who is The Shelf best for?
Consumer brands in home, outdoor, food & beverage, and wellness that treat influencer marketing as a performance channel and want campaign measurement, iteration, and paid amplification rather than one-off sponsored posts. Good fit for brands bridging the brand-and-performance divide.
-
What industries does The Shelf serve?
The Shelf serves clients in Home & Decor Retail, Outdoor Retail, Food & Beverage, Fashion & Apparel, Health & Wellness, Parenting, among others.
-
How big is The Shelf and when was it founded?
The Shelf was founded in 2013 and has a team of 51-200 people.
-
How do I contact The Shelf?
You can visit www.theshelf.com.
Editor’s take
A solid mid-market pick if you want measurable influencer campaigns in CPG, home, or wellness. Look elsewhere if you need enterprise-scale global deployment.