Weber Shandwick

Global earned-first agency for reputation, crisis and consumer brand work.

4.3 (Editor review)
Founded
2001
Team size
5000+
Headquarters
New York, NY
Avg. cost
$25,000–$500,000+/mo

Overview

About

Weber Shandwick is a top-tier global PR and communications network with more than 5,000 employees and clients including SNICKERS, IKEA and Novartis. Its services span corporate reputation, crisis and issues, financial communications, influencer and social, and earned-creative campaigns, and the agency is known for creative-led earned work rather than straight media relations.

Weber Shandwick is a top-tier global PR and communications network with more than 5,000 employees and clients including SNICKERS, IKEA and Novartis. Its services span corporate reputation, crisis and issues, financial communications, influencer and social, and earned-creative campaigns, and the agency is known for creative-led earned work rather than straight media relations.

What they do

Services

  • Corporate Strategy & Reputation
  • Public Affairs, Social Impact & Sustainability
  • Leadership & Organizational Change
  • Crisis & Issues
  • Financial Communications & Transactions
  • Earned Creative
  • Influencer & Social
  • Digital Strategy & Experience

Specializations

Industries served

Energy Financial Services Food and Beverage Government and Public Sector Health Industry and Manufacturing Lifestyle and Leisure Media and Entertainment Mobility and Transportation Nonprofit Retail and CPG Technology

Ideal client

Who they help

A fit for enterprise brands and governments that need creative, earned-first campaigns across multiple regions, plus crisis and issues management on tap. Consumer-brand teams at CPG, retail and healthcare companies get the most out of them. Smaller brands with regional-only needs usually have cheaper options.

Good fit for

Enterprise Mid-market Non-profit B2C

Pros & cons

Pros

  • Creative-led PR with awards for earned work, not just media volume
  • Full coverage of corporate, crisis, public affairs and consumer
  • Global network with coordinated multi-market campaigns
  • Strong influencer and social practice tied into earned strategy
  • Trusted for crisis and reputation work at the enterprise level

Cons

  • Pricing and minimums are enterprise-level
  • Multiple offices mean account quality can vary by region
  • More brand-building than lead-gen or performance

Pricing

Pricing modelMonthly retainer
Minimum engagement$25,000
Average cost of services$25,000–$500,000+/mo
Price bracket$$$$

Notable clients

SNICKERS Visit Sweden Brawny IKEA Novartis

Common questions

FAQ

  • What services does Weber Shandwick offer?

    Weber Shandwick offers Corporate Strategy & Reputation, Public Affairs, Social Impact & Sustainability, Leadership & Organizational Change, Crisis & Issues, Financial Communications & Transactions, Earned Creative, and more.

  • Where is Weber Shandwick based?

    Weber Shandwick is headquartered in New York, NY and works with clients remotely worldwide.

  • How much does Weber Shandwick cost?

    Weber Shandwick operates on a monthly retainer model, a minimum engagement of $25,000, typical costs of $25,000–$500,000+/mo.

  • Who is Weber Shandwick best for?

    A fit for enterprise brands and governments that need creative, earned-first campaigns across multiple regions, plus crisis and issues management on tap. Consumer-brand teams at CPG, retail and healthcare companies get the most out of them. Smaller brands with regional-only needs usually have cheaper options.

  • What industries does Weber Shandwick serve?

    Weber Shandwick serves clients in Energy, Financial Services, Food and Beverage, Government and Public Sector, Health, Industry and Manufacturing, among others.

  • How big is Weber Shandwick and when was it founded?

    Weber Shandwick was founded in 2001 and has a team of 5000+ people.

  • How do I contact Weber Shandwick?

    You can visit www.webershandwick.com.

Editor’s take

A top choice when earned creative, reputation and crisis all have to live in one agency. If you need something lightweight, a boutique shop will cost less.