White Rivers Media
Independent Mumbai social and entertainment-marketing agency behind big OTT launches
- Founded
- 2012
- Team size
- 201-500
- Headquarters
- Mumbai, India
Overview
About White Rivers Media
White Rivers Media is an independent Mumbai digital agency founded in 2012, known for social-first and entertainment marketing. It runs social media, influencer, video production and media buying for OTT platforms, film studios and consumer brands. Best for B2C brands that need culturally tuned, high-volume social content.
White Rivers Media started in Mumbai in 2012 under Shrenik Gandhi, now co-founder and CEO, and Mitesh Kothari, co-founder and chief creative officer. The agency stayed independent as it grew past 500 people, and by 2023 Social Samosa reported a team with a near-even gender split spread across offices in Vidyavihar, Andheri East and Gurugram. It calls itself one of India’s largest full-service independent agencies.
Its craft is social media. The agency builds always-on content, influencer and creator programs, short video and integrated digital campaigns, and buys media to amplify them. A sizeable part of the business is movie and OTT marketing: WRM has handled promotion for releases such as Brahmastra Part One and RRR and for Netflix shows including Indian Matchmaking and Delhi Crime. In 2023 it launched Capital-Z, a research unit studying Gen Z behaviour to inform strategy for brands and C-suite clients.
The client list is unusually entertainment-heavy, covering Netflix India, Amazon, Disney Star, Sony LIV, Zee5, Universal Pictures India, T-Series and Red Chillies. Consumer brands sit alongside them, including Coca-Cola, Dettol, Dream11, Swiggy Dineout, Bajaj and VIDA by Hero MotoCorp. In December 2025 trade outlets including exchange4media reported that SMFG India Credit, the Sumitomo Mitsui-owned NBFC, appointed WRM to reshape its digital presence, a sign the agency is pushing into financial services.
For a brand comparing social media agencies in Mumbai, White Rivers Media brings scale, pop-culture fluency and a record of launching content that travels. The flip side is focus. Search, SEO and B2B demand generation are not where its case studies sit, and there is no public review profile on Clutch or G2 to check client sentiment. Treat it as a creative and social partner and pair it with a search specialist when organic growth matters.
What they do
Services
- Social media marketing
- Influencer marketing
- Video and content production
- Media buying
- Movie and OTT marketing
- Gen Z research and brand insights (Capital-Z)
- Integrated digital campaigns
Specializations
Industries served
Ideal client
Who they help
Entertainment companies and consumer brands that want social-led campaigns, creator collaborations and trend-driven content aimed at young Indian audiences.
Pros & cons
Pros
- Deep entertainment portfolio across Netflix India, Amazon, Disney Star, Sony LIV and major film studios
- Wins continuing into 2025, including SMFG India Credit's digital mandate
- In-house Gen Z research unit (Capital-Z) feeding creative
- Independent, founder-led ownership
Cons
- Little evidence of SEO or search-led work; it is a social and content agency first
- No public Clutch or G2 rating
- Portfolio skews to entertainment, so B2B buyers may find fewer relevant case studies
Pricing
Notable clients
Common questions
FAQ
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What services does White Rivers Media offer?
White Rivers Media offers Social media marketing, Influencer marketing, Video and content production, Media buying, Movie and OTT marketing, Gen Z research and brand insights (Capital-Z), and more.
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Where is White Rivers Media based?
White Rivers Media is headquartered in Mumbai, India and works with clients remotely worldwide, with additional offices in Andheri East, Mumbai, India, Gurugram, India.
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How much does White Rivers Media cost?
White Rivers Media operates on a monthly retainer model.
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Who is White Rivers Media best for?
Entertainment companies and consumer brands that want social-led campaigns, creator collaborations and trend-driven content aimed at young Indian audiences.
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What industries does White Rivers Media serve?
White Rivers Media serves clients in Media and entertainment, OTT and film, FMCG, BFSI, Food delivery and dining, Automotive.
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How big is White Rivers Media and when was it founded?
White Rivers Media was founded in 2012 and has a team of 201-500 people.
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How do I contact White Rivers Media?
You can visit www.whiteriversmedia.com, or email workwithus@whiteriversmedia.com.
Editor’s take
A natural fit for consumer and entertainment brands that live on social and creators. Companies whose growth depends on SEO, B2B lead generation or performance analytics should look at specialists.
