Independently researched ranking
Best Social Media Marketing Agencies for Hotels (2026)
10 social media marketing agencies for hotels compared on hospitality clients, content capability and pricing, picked from the 26 we track that list hotel clients.
- Agencies reviewed
- 26
- Median minimum
- $5,000/mo
- Top hourly band
- $100–$149
- Average rating
- 4.7
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 10 best social media marketing agencies for hotels
- Best social media marketing agency for hotels by need
- How much social media marketing agencies for hotels cost
- How we ranked them
- How to choose a social media marketing agency for hotels
- Agency vs freelancer vs in-house
- What a social media marketing agency for hotels does
- FAQ
- More social media marketing agencies for hotels
- Related rankings
Which social media marketing agency for hotels is best?
The best social media marketing agencies for hotels in 2026 are Likeable Media for hotel brands such as Hilton, Good Rebels for travel brands in Spain, NeoReach for creator campaigns, Favoured for TikTok growth and 21 Degrees Digital for video-led content. The median minimum across the 26 agencies we track is $5,000 a month, and 43% start at $1,000 or less.
Key takeaways
- A social media marketing agency for hotels has a median minimum of $5,000 a month, yet 43% of the 26 agencies we track start at $1,000 or less, so budget and premium options both exist.
- North American agencies show a $4,000 median minimum, while UK agencies sit at $5,000, so the gap across the Atlantic is smaller than the spread within each region.
- The most common hourly rate is $100 to $149, quoted by 41% of agencies that publish rates, with $150 to $199 at 29%.
- Only 42% of these agencies offer AI search work, so ask how social content and creator posts will feed the travel answers people now read in AI tools.
- Hotel social lives on photography, short video and creators, so ask who shoots on property and how guest content and influencer visits are briefed and disclosed.
Best social media marketing agencies for hotels compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Likeable Media | Overall for recognisable hotel brands | $10,000 | ★4.6 |
| 2 | Good Rebels | Hotel and travel brands in Spain | $10,000 | — |
| 3 | NeoReach | Creator campaigns at scale | $10,000 | ★4.5 |
| 4 | Favoured | TikTok and paid social growth | $1,000 | ★4.6 (39) |
| 5 | 21 Degrees Digital | Video-led content in Yorkshire | Not published | — |
| 6 | Propeller | Pub and hotel group social | $10,000 | ★4.9 (23) |
| 7 | ARSNL Media | Hospitality groups with F&B venues | $5,000 | ★5.0 (13) |
| 8 | LYFE Marketing | Budget option for independent properties | $600/month | ★4.7 |
| 9 | ShootOrder | Visual ad creative at low rates | $1,000 | ★4.6 (23) |
| 10 | SmartSites | Small hotels needing site and social | $1,000 | ★4.9 |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 10 best social media marketing agencies for hotels in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for recognisable hotel brands
Likeable Media
Full-funnel social for household-name brands that need steady output and smart paid.
Likeable Media, a New York agency founded in 2006, lists hotels among its clients and names Hilton and Great Wolf Lodge among its brands, alongside Peloton and Capital One. It runs social strategy, content production, management, paid media and influencer work with in-house production and paid teams, and is comfortable on TikTok and Reels. Its stated minimum is $10,000.
Notable clients
- Peloton
- Aspen Dental
- Capital One
- BrightFarms
- Great Wolf Lodge
- Hannaford
Watch out
It is not a cheap entry point for a few posts a month, and brand-positioning work is lighter than its execution strength.
#2Best for hotel and travel brands in Spain
Good Rebels
Madrid-born digital consultancy spanning social, performance, data, PR and AI tools
Good Rebels, a Madrid consultancy that traces its roots to 1997, lists travel and hospitality among its sectors and counts Iberostar and Volotea among named clients. Social media strategy and community management sit beside performance media, analytics, PR and its own AI product arm. It has teams across Spain, the UK and Mexico. Minimums start at $10,000, and it is Spanish-based.
Notable clients
- Repsol
- Telefónica
- Toyota
- Santander
- Decathlon
- Domino's
Watch out
There are no public client reviews, pricing is premium, and buyers may deal with several sub-brands after acquisitions.
#3Best for creator campaigns at scale
NeoReach
Data-driven full-service influencer marketing with proprietary creator intelligence
NeoReach, an Orlando influencer agency founded in 2013, lists hospitality and travel among a very wide industry list and counts Airbnb among named clients. It runs full-service creator programmes, UGC, product seeding and events, with proprietary creator intelligence and an API for selecting creators. That suits hotel brands that rely on creator visits and travel content. Its stated minimum is $10,000.
Notable clients
- NVIDIA
- Netflix
- Walmart
- FanDuel
- Airbnb
- Robinhood
Watch out
The broad industry list means thinner hotel case libraries, and the tooling can feel heavy for a simple creator plan.
#4Best for TikTok and paid social growth
Favoured
Employee-owned London paid social, TikTok and app growth agency for DTC brands
Favoured, a London employee-owned agency, lists hospitality and leisure among its sectors, with Go Ape and Elephant Box among named clients. It combines Meta and TikTok buying with in-house UGC and motion graphics, and reports £500K in sales for Durex UK on TikTok. It holds 4.6 across 39 Clutch reviews and starts at $1,000. It is UK-based.
Notable clients
- Oddbox
- Elvie
- Durex
- Teapigs
- Go Ape
- Snag
Watch out
Some reviews are mixed, including one very negative account citing unprofitable campaigns, and some clients found creative unoriginal.
#5Best for video-led content in Yorkshire
21 Degrees Digital
Holbeck-based Leeds agency mixing SEO, paid media and video on day-rate plans
21 Degrees Digital, a Leeds agency founded in 2017, lists hospitality and events among its sectors and counts Rudding Park among its local clients. It produces video and drone content in-house and runs paid social, SEO and PPC, and reports £1.52M peak-season revenue for Monty Miracle, with results that lean towards paid social. It publishes plans at about £1,600 and £3,200 a month.
Notable clients
- Leeds United
- Leeds Rhinos
- Leeds City Council
- Rudding Park
- Carers UK
- Bud Financial
Watch out
No Clutch or Google rating was found, and the business restructured into a new entity in 2024.
#6Best for pub and hotel group social
Propeller
Islington digital agency pairing paid media and SEO with web builds for hospitality
Propeller, an Islington agency founded in 2001, lists hospitality and leisure, pubs, brewers and hotel groups among its sectors, with Young's, Hall & Woodhouse and JW Lees as named clients. It offers social media marketing and paid media alongside web development and CRO, so social traffic lands on a site built to convert. It holds 4.9 across 23 Clutch reviews and starts at $10,000.
Notable clients
- Twinings
- Boy Smells
- The NTAs
- Young's
- Hall & Woodhouse
- JW Lees
Watch out
The $10,000 minimum excludes most independents, and several reviewers wanted more proactive ideas.
#7Best for hospitality groups with F&B venues
ARSNL Media
Miami Lakes media and advertising agency with a dedicated cannabis marketing practice
ARSNL Media, a Miami Lakes agency founded in 2015, lists hospitality and leisure and food and beverage among its industries and counts Smokey Bones, BurgerFi and Heritage Distilling among named clients. It offers social media marketing, pay per click, media buying, brand and creative production and websites. Its 13 Clutch reviews average 5.0, with reviewers reporting ROAS gains, and its minimum project is $5,000. It is a US agency.
Notable clients
- Mary's Brands
- GrowHealthy
- AYR Wellness
- Haygood Farms
- Twofold
- iAnthus
Watch out
Its Clutch mix leans towards medical and food and beverage rather than hotels, and it publishes no retainer pricing.
#8Best budget option for independent properties
LYFE Marketing
Full-service social and paid media agency for small businesses.
LYFE Marketing, an Atlanta agency founded in 2011, lists food and hospitality among its industries and runs social media marketing, social advertising, short video, PPC and email. It publishes transparent monthly packages starting at $600 a month with clear deliverables, aimed at small-business budgets, and gets praise for hands-on account management. Hourly rates sit in the $100 to $149 band. It is a US agency.
Notable clients
- Westmar Lofts
- Private Label Extensions
- Niche Digital Brands
- Cardinal Group Management
Watch out
Its SMB focus means less fit for hotel groups, creative is solid but not boutique-level, and attribution depth is limited.
#9Best for visual ad creative at low rates
ShootOrder
HITEC City performance and SEO agency for Hyderabad hospitals, schools and retailers
ShootOrder, a Hyderabad agency founded in 2013, lists hospitality among its industries and runs social media marketing, performance ads and branding with Google Premier, Meta Business and HubSpot partner status. Reviewers praise its visual and video ad creative and direct CEO access. It charges $50 to $99 an hour, starts at $1,000 and holds 4.6 across 23 Clutch reviews. Based in India, it works with hotels elsewhere remotely.
Notable clients
- Continental Hospitals
- NALSAR University
- India Post
- Y-Axis
- CallHealth
- Hathway
Watch out
Some reviewers report missed deadlines or patchy monthly reporting, and a few found creative ideas conventional.
#10Best for small hotels needing site and social
SmartSites
Award-winning web design and digital marketing for growing SMBs
SmartSites, a New Jersey agency with 251 to 500 staff, lists hospitality among its industries and combines social media marketing with web design, SEO, PPC and email and SMS. That suits small properties that need a new site and social programme from one team. It reports hundreds of positive Clutch reviews at a 4.9 rating and starts at $1,000. It is a US agency.
Watch out
Its approach is tuned for SMBs, processes are standardised, and creative and brand work are lighter than specialist studios.
Best social media marketing agency for hotels by need
Recognisable hotel brandsLikeable Media
Hotel brands in SpainGood Rebels
Creator and influencer campaignsNeoReach
TikTok and paid socialFavoured
Video-led content21 Degrees Digital
Pub and hotel groupsPropeller
Budget packages from $600LYFE Marketing
Visual ad creative at low ratesShootOrder
Site plus social for small hotelsSmartSites
Food and drink venuesARSNL Media
How much does a social media marketing agency for hotels cost in 2026?
Social media pricing for hotels depends on content volume, paid budgets and whether creators and video production are included. These figures come from the published minimums and hourly rates of the 26 agencies in our directory, so treat them as a guide.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Up to $1,000/mo | 43% | Independent hotels and guesthouses needing regular posting and light paid support from small teams. |
| Mid-market | $1,000 to $5,000/mo | 29% | Boutique and regional hotels wanting content production, community management and paid social. |
| Premium | Over $5,000/mo | 29% | Hotel groups and chains needing creative, creators and multi-property campaigns. |
Source: published minimum budgets of social media marketing agencies for hotels in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $100 to $149 (41% of agencies that publish rates), followed by $150 to $199 (29%) and $50 to $99 (18%), based on a sample of 17 agencies.
How we chose the best social media marketing agencies for hotels
We started with the 26 social media marketing agencies in the MakeSuccessOnline directory that list hotel clients and scored each on six criteria. Every profile was researched from the agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- Hotel and hospitality fitWhether hotels, hospitality or travel appear in listed industries or named clients.25%
- Social media depthHow much of the work is organic, paid, community and creator content rather than social as an add-on.20%
- Proven results and clientsNamed clients, published case studies and results we could attribute to a source.20%
- Reviews and reputationRatings, review volume and recency on Clutch or Google, plus awards.15%
- Pricing transparency and valueWhether minimums and rates are published, and how cost compares with the scope.10%
- Content and creator capabilityIn-house photo, video and influencer capacity, which decides how appealing hotel content looks.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a social media marketing agency for hotels
- Choose the social goalDirect bookings, event attendance and building a following need different content. Decide which result matters most this season.
- Review the agency's travel contentLook at feeds they run for hotels or resorts. Judge photography, video and how well each property's personality comes through.
- Ask who shoots on propertyFind out who visits, how often and who owns the images, since stock imagery makes properties look the same.
- Understand influencer handlingRequest an example of a creator campaign, with how creators were chosen, hosted and how posts were disclosed.
- Separate fees from ad spendGet management, production and media budgets quoted separately so you can see what the retainer buys.
- Link social to bookingsAgree on measures such as booking-engine clicks, offer redemptions and direct enquiries, not only likes or followers.
Questions to ask
- Which hotels or resorts do you run social for, and what changed in bookings?
- Who visits our property to shoot content, and who owns the images?
- How do you choose and brief creators, and disclose paid posts?
- What share of the fee is management versus production versus ad spend?
- How do you handle guest comments, reviews and messages promptly?
- How do you use social content in search and AI answers about places to stay?
Red flags
- A portfolio full of follower growth with no bookings, offers or revenue.
- Creators visiting without clear paid-partnership disclosure.
- Stock images of beaches and rooms that are not yours.
- Bought followers or engagement pods offered as a growth tactic.
- Bundled ad spend and fees so you cannot see where money goes.
Social media marketing agency for hotels vs freelancer vs in-house
| Specialist agency | Freelancer | In-house marketing | |
|---|---|---|---|
| Typical cost | $600 to $15,000+/mo | Lower; per post or per month | Salary plus equipment and tools |
| Skills covered | Strategy, content, paid, community, creators | Usually posting and design | Depends on hire; often one person |
| Speed to start | 2 to 4 weeks | Days | 1 to 3 months to hire |
| Best for | Groups and launches needing steady content | Small properties and tight budgets | Chains with daily content needs |
| Main risk | Generic content from non-hotel teams | Capacity and holiday cover | Burnout and a single creative view |
What does a social media marketing agency for hotels do?
A social media marketing agency for hotels is a team that plans, creates and manages a hotel's presence on Instagram, TikTok, Facebook and other platforms. Typical work includes property photography and video, community management, paid social campaigns, creator and influencer partnerships and reporting on enquiries and bookings. Some agencies add search and AI visibility work so social content supports discovery beyond the feed.
Social media marketing agency for hotels FAQ
What is the best social media marketing agency for hotels in 2026?
Likeable Media is our top pick for recognisable hotel brands, Good Rebels suits travel brands in Spain, NeoReach suits creator campaigns and Favoured leads on TikTok and paid social. The best choice depends on property type, budget and whether you need content production, creators or paid media.
How much does a social media agency for a hotel cost?
Costs range from about $600 to $15,000 a month and beyond. Across the 26 agencies we track, the median minimum is $5,000 a month, 43% start at $1,000 or less, and the most common hourly rate is $100 to $149. North American agencies show a $4,000 median.
How long does it take to see results from hotel social media?
Expect improved content and engagement within one to two months and booking-related gains in three to six. Paid campaigns can move faster. Hotel social is seasonal, so compare results with the same period last year and track booking-engine clicks and offers claimed.
How do I choose a social media agency for my hotel?
Review the agency's travel and hospitality feeds, ask who shoots on property and who owns the images, and request a case with booking outcomes. Compare what the fee covers and how creators are briefed. Prefer agencies that name hotel or resort clients.
Do hotels need influencer marketing?
Not always, but creators can bring a property to new audiences quickly through visits and short videos. The FTC expects clear disclosure of paid relationships, so ask how an agency briefs and tracks creators. Smaller properties can start with a few local creators on a modest budget.
Which social platforms matter most for hotels?
Instagram and TikTok drive discovery through photos and short video, while Facebook helps with local events and older travellers. Pinterest and YouTube support trip planning. A good agency chooses platforms by guest profile and season rather than posting on every platform at once.
Should a hotel use an agency or manage social in-house?
Manage it in-house if staff have time, a good camera and a clear voice, and the budget is small. Use an agency for multiple properties, steady video or paid campaigns. Low-minimum options such as LYFE Marketing and SmartSites suit independent hotels.
Is social media marketing worth it for hotels?
It is worth it when visual content can drive enquiries and direct bookings and you lack time to post consistently. It is less worthwhile for a property that fills through other channels and cannot invest in photography. Many hotels start with budget packages before scaling.
More social media marketing agencies for hotels
Well-reviewed social media marketing agencies for hotels that did not make the top list but may suit your market.
Browse all 26 social media marketing agencies for hotels →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.