Independently researched ranking
Best Social Media Marketing Agencies for Real Estate (2026)
10 social media marketing agencies compared on property experience, reviews, pricing and channel mix, picked from the 28 we track that list real estate clients.
- Agencies reviewed
- 28
- Median minimum
- $1,000/mo
- Typical hourly rate
- $100–$149
- Offer AI search
- 64%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 10 best social media marketing agencies for real estate
- Best social media marketing agency for real estate by need
- How much social media marketing agencies for real estate cost
- How we ranked them
- How to choose a social media marketing agency for real estate
- Agency vs freelancer vs in-house
- What a social media marketing agency for real estate does
- FAQ
- More social media marketing agencies for real estate
- Related rankings
Which social media marketing agency for real estate is best?
The best social media marketing agencies for real estate in 2026 include LYFE Marketing for small budgets and apartment brands, SEOPlus for builders, Jelly Digital for developers who want PR as well, Passion Digital for paid social at scale, and Bluetext for enterprise and investor-backed brands. The median minimum across the 28 agencies we track is $1,000 a month.
Key takeaways
- The median minimum for a social media marketing agency for real estate is $1,000 a month, and 57% of the 28 agencies we track sit in the budget tier.
- Property buyers decide slowly, so judge an agency on enquiry volume and lead quality, not follower counts or likes.
- Short video tours, agent profiles and community stories carry property accounts. Ask for samples of video content made for listings, not only branded graphics.
- 64% of these agencies also offer AI search work, so social profiles and reviews can feed the sources chatbots draw on.
- UK-based agencies here show a $5,000 median minimum, against $1,000 in North America and Asia-Pacific. Agencies from India and Australia often cost less but need a time-zone plan.
Best social media marketing agencies for real estate compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | LYFE Marketing | Overall for small budgets and apartments | $600/month | ★4.7 |
| 2 | seoplus+ | Home builders needing social and SEO | $1,000 | ★4.9 (53) |
| 3 | Jelly Digital Marketing & PR | Developers who want social plus PR | $1,000 | ★4.9 (23) |
| 4 | Passion Digital | Paid social across many platforms | $5,000 | ★4.7 (33) |
| 5 | Propeller | Consumer brands with site fixes | $10,000 | ★4.9 (23) |
| 6 | Bluetext | Enterprise and investor-backed brands | $10,000 | ★4.7 |
| 7 | ShootOrder | Property ads in India at a low minimum | $1,000 | ★4.6 (23) |
| 8 | BFJ Digital | Meta ads linked to CRM data | $1,000 | ★5.0 (61) |
| 9 | Reform Digital | Paid social with search in one plan | $1,000 | ★4.9 (11) |
| 10 | PageTraffic | Budget packages across many offices | $1,000 | ★4.9 (116) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 10 best social media marketing agencies for real estate in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for small budgets and apartments
LYFE Marketing
Full-service social and paid media agency for small businesses.
LYFE Marketing is an Atlanta social media specialist whose industries include real estate, with Westmar Lofts and Cardinal Group Management among its named clients. It sells transparent monthly packages from $600, covers social media marketing, social advertising, short video management and email, and holds a 4.7 rating. Its typical monthly cost is $1,000 to $5,000, with rates of $100 to $149 an hour.
Notable clients
- Westmar Lofts
- Private Label Extensions
- Niche Digital Brands
- Cardinal Group Management
Watch out
The SMB focus means less fit for enterprise work, and it offers less strategic depth on attribution.
#2Best for home builders needing social and SEO
seoplus+
Ottawa search-led agency covering SEO, GEO, paid ads, digital PR and web
SEOPlus is an Ottawa agency with home building and real estate among its industries and Cardel Homes and Gifford Carr as named clients. It offers social media and short-form video alongside Google, Microsoft and Meta ads, and is a Meta Business Partner. It holds 4.9 on Clutch from 53 reviews and starts at $1,000 a month, with niche offers for multi-location brands.
Notable clients
- Gifford Carr
- Cardel Homes
- Talentlab
- Edtomorrow
Watch out
Some clients found it pricey for small budgets, and its published case studies lack hard numbers.
#3Best for developers who want social plus PR
Jelly Digital Marketing & PR
Metro Vancouver agency blending SEO and digital marketing with media relations
Jelly Digital is a Langley, Canada agency that lists real estate and development, with Oakwyn Realty, Beedie and Bria Communities among its clients. It combines social media marketing with public relations, video and podcast production, so a development launch can run across earned and social channels. It holds 4.9 from 23 Clutch reviews, starts at $1,000 and offers training for in-house teams.
Notable clients
- La-Z-Boy Furniture Galleries
- Coast Capital
- Oakwyn Realty
- Beedie
- Silver Hills Bakery
- Metis Nation BC
Watch out
Few results were published in 2025 and 2026, and older reviews mention staff turnover.
#4Best for paid social across many platforms
Passion Digital
Holborn search-led agency splitting work evenly between SEO and PPC for growth brands
Passion Digital is a London agency of around 30 people that lists property and real estate, with Knight Frank and Octopus Investments as clients. Its paid social covers Meta, LinkedIn, TikTok, Reddit and YouTube, which helps when buyer and investor audiences sit on different platforms. It won the UK Paid Media Awards in 2024, holds 4.7 from 33 Clutch reviews and starts at $5,000.
Notable clients
- Knight Frank
- OneTrust
- Mazda
- The Arch Company
- The Pink Stuff
- Octopus Investments
Watch out
Its work is paid-led rather than organic community management, and some reviewers found onboarding slow.
#5Best for consumer brands with site fixes
Propeller
Islington digital agency pairing paid media and SEO with web builds for hospitality
Propeller is a London agency of 51 to 200 people that lists property alongside hospitality and consumer products. It runs social media marketing within a wider service set that includes conversion optimisation, UX and web development, so it can fix the page a social ad lands on. It holds 4.9 from 23 Clutch reviews and reports a 200% rise in Twinings conversions, a client-reported figure.
Notable clients
- Twinings
- Boy Smells
- The NTAs
- Young's
- Hall & Woodhouse
- JW Lees
Watch out
The $10,000 minimum excludes most small businesses, and reviewers wanted more unprompted ideas.
#6Best for enterprise and investor-backed brands
Bluetext
Branding, marketing, and PR for enterprise tech, defense, and government contractors
Bluetext is a Washington, DC agency of 11 to 50 people that lists real estate alongside private equity, M&A and financial services. It offers social media within integrated creative, PR and content work, and typical monthly cost is $10,000 to $50,000 with a $10,000 minimum. Its DC base brings fluency in regulated markets, and the agency has a 4.7 rating.
Notable clients
- CBIZ
- Aevex
- SonicWall
- The Weather Company
- Kratos
- Coupa
Watch out
Enterprise pricing is a nonstarter for small firms, and it is less focused on performance marketing.
#7Best for property ads in India at a low minimum
ShootOrder
HITEC City performance and SEO agency for Hyderabad hospitals, schools and retailers
ShootOrder is a Hyderabad agency of 51 to 200 people that lists real estate, with PropTiger among its named clients. It combines social media marketing with Google, Meta and LinkedIn performance ads, and is a Meta Business Partner. Typical monthly cost is $1,000 to $1,500 or more, the minimum is $1,000, and reviewers praise its video ad creative and direct CEO access. It holds 4.6 from 23 reviews.
Notable clients
- Continental Hospitals
- NALSAR University
- India Post
- Y-Axis
- CallHealth
- Hathway
Watch out
Some reviewers report missed deadlines or patchy monthly reporting, and leadership is not named on its website.
#8Best for Meta ads linked to CRM data
BFJ Digital
Spring Hill agency pairing SEO and paid media with HubSpot and analytics work
BFJ Digital is a Brisbane agency that lists real estate and construction among its industries. It runs Meta and social advertising next to Google Ads, programmatic and HubSpot CRM implementation, which helps when social leads must be followed through a long sale. It holds 61 Clutch reviews averaging 5.0, reports a 260% rise in conversions for Cover-More, and starts at $1,000 a month.
Notable clients
- Swyftx
- Gasoline Alley Harley-Davidson
- Cover-More Group
- Disaster Relief Australia
- Westbuilt Homes
- Herron Todd White
Watch out
The broad service list makes social one priority among many, and its named results come from other sectors.
#9Best for paid social with search in one plan
Reform Digital
South Yarra performance agency founded in 2020, SEO and Google Ads for eCommerce and lead gen
Reform Digital is a Melbourne agency that lists real estate among its industries and offices in Melbourne, Sydney, Brisbane, Gold Coast and Queenstown. Its paid social covers Meta, TikTok, LinkedIn and Pinterest, run alongside SEO, Google Ads and conversion optimisation as one strategy. It starts at $1,000 a month with a $100 hourly rate, and holds 4.9 from 11 reviews.
Notable clients
- Rapid Loans
- Robot Specialist
- Talking Stones
- Kiva Wellness
- Rossi Boots
- The Cookie Diet
Watch out
Founded in 2020, it has a short track record and a small public review base.
#10Best for budget packages across many offices
PageTraffic
SEO-first agency from New Delhi with 100-plus Clutch reviews and offices in London and Chicago
PageTraffic is a New Delhi agency of 51 to 200 people that lists real estate and offers social media marketing next to SEO and PPC. It has 116 Clutch reviews averaging 4.9, the largest review base in this group, and has operated since 2002. The minimum is $1,000, hourly rates sit under $25 and entry SEO packages start from $299 a month, so it suits multi-office networks.
Watch out
A minority of reviews cite communication lapses, and social is not its lead service.
Best social media marketing agency for real estate by need
Small agencies and apartment brandsLYFE Marketing
Home builders and multi-site developersseoplus+
Development launches with PRJelly Digital Marketing & PR
Paid social across Meta, TikTok and LinkedInPassion Digital
Enterprise and investor-backed brandsBluetext
Property ads in IndiaShootOrder
Social leads tied to a CRMBFJ Digital
Large budget-friendly networksPageTraffic
How much does a social media marketing agency for real estate cost in 2026?
Social media agency pricing for property clients depends on posting volume, video production and paid spend management. These figures come from the published minimums and rates of the 28 agencies in this pool, so treat them as a guide.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Up to $1,000/mo | 57% | Single-office agents and landlords; packaged posting calendars, often with templated creative. |
| Mid-market | $1,000 to $5,000/mo | 30% | Brokerages and builders needing video, community management and paid social. |
| Premium | Over $5,000/mo | 13% | Developers, portals and investor-backed brands with campaign-level creative. |
Source: published minimum budgets of social media marketing agencies for real estate in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $100 to $149 (39% of agencies that publish rates), followed by $150 to $199 (26%).
How we chose the best social media marketing agencies for real estate
We started with the 28 social media marketing agencies in the MakeSuccessOnline directory that list real estate clients, then scored each on six criteria using the agency's own site plus independent sources such as Clutch, G2 and trade press.
- Social media depthHow much of the agency's work is organic and paid social, and the platforms it covers.25%
- Property sector experienceReal estate listed as an industry and named property clients.20%
- Reviews and reputationRatings and review volume on Clutch, G2 or Google, plus awards.20%
- Pricing transparency and valuePublished minimums and monthly costs compared with scope.15%
- Video and creative capabilityEvidence of short video, creative production and listing content.10%
- Team and longevityYears in business, team size and who runs accounts.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a social media marketing agency for real estate
- Pick the audience firstBuyers, renters, sellers and investors use different platforms. Decide which one pays for itself before choosing channels.
- Review property video samplesAsk for walkthroughs, agent features and neighbourhood stories the agency has produced, and who shot and edited them.
- Check housing ad rulesPaid social for property has targeting restrictions in some markets. Ask how the agency builds audiences within them.
- Separate organic from paidConfirm whether the fee covers posting, community replies and ad management, and who pays for ad spend.
- Agree lead measurementSet a target for enquiries, viewings or sign-ups, and agree how those leads are tracked back to posts and ads.
- Clarify content ownershipCheck who owns the account logins, video files and licensed music if you leave.
Questions to ask
- Which property accounts do you run, and what lead volume did they see in six months?
- Who films and edits listing videos, and how many a month are included?
- How do you handle housing ad restrictions on Meta and TikTok?
- Who replies to comments and direct messages, and how fast?
- How do you separate genuine enquiries from engagement that never converts?
- What happens to the accounts and content if we end the contract?
Red flags
- Reporting built around followers and likes with no enquiry data.
- Stock graphics with no real listing, team or neighbourhood content.
- Bought followers or engagement pods offered as a growth tactic.
- Running paid campaigns from the agency's own ad account.
- No process for approving posts that mention prices, listings or availability.
Social media marketing agency for real estate vs freelancer vs in-house
| Specialist agency | Freelancer | In-house social | |
|---|---|---|---|
| Typical cost | $1,000 to $5,000+/mo | Lower; usually per-post or hourly | Salary plus tools and equipment |
| Skills covered | Strategy, video, community, paid | Usually content or ads only | Depends on hire |
| Speed to start | 1 to 3 weeks | Days | 1 to 3 months to hire |
| Best for | Multi-branch agents, launches | Single office, light posting | Large brands with daily output |
| Main risk | Templated content across clients | Capacity and continuity | Burnout and single point of failure |
What does a social media marketing agency for real estate do?
A social media marketing agency for real estate is a company that plans, produces and publishes content for agents, brokerages and developers, and runs paid campaigns on platforms such as Instagram, Facebook, LinkedIn and TikTok. Typical work covers short video tours, agent branding, community management, listing promotion and reporting on enquiries, within platform rules for housing advertising, plus agent branding and local content.
Social media marketing agency for real estate FAQ
What is the best social media marketing agency for real estate in 2026?
No single agency is best for every property business. LYFE Marketing leads our list for small budgets and apartment brands, SEOPlus suits home builders, and Jelly Digital fits developers who want PR as well. The right choice depends on budget, branch count and whether you need paid social.
How much does a social media marketing agency for real estate cost?
Across the 28 agencies we track, the median minimum is $1,000 a month, and 57% start at that level or below. LYFE Marketing publishes packages from $600, while enterprise-oriented firms start at $10,000. The most common hourly rate is $100 to $149, quoted by 39% of agencies that publish rates.
How long does social media marketing take to bring real estate leads?
Paid social can produce enquiries within weeks, while organic growth usually takes three to six months to show steady results. Development launches often have fixed windows, so brief the agency early. Judge progress on enquiries and viewings, not follower counts, and review results monthly.
How do I choose a social media agency for an estate agency or developer?
Shortlist agencies that list property clients and ask for video samples and two results from similar accounts. Check who produces content, who answers messages and how leads are tracked. Confirm that you own the accounts and files, and meet the account manager first.
Which social platforms work best for real estate?
Instagram and Facebook suit most agents and developers, LinkedIn suits commercial property and investors, and short video on TikTok or YouTube reaches younger buyers and renters. Passion Digital covers several of these paid platforms. The right mix depends on audience, so ask any agency to justify its channel split.
Are there rules for advertising property on social media?
Yes. Meta and other platforms apply housing and special ad category policies that limit targeting in some markets, and local advertising standards apply too. A good agency builds campaigns within them and documents approvals. Check the rules for your market and take legal advice where needed.
Should an agent or developer use an agency or a freelancer for social media?
An agency suits you if you need video, community management and paid ads from one team, while a freelancer suits a single office with light posting. Agencies here start around $1,000 a month. Ask both about back-up cover for holidays, and about who owns the content.
Can social media help my property business appear in AI search answers?
Indirectly, yes. About 64% of the agencies in this pool also offer AI search work, and consistent profiles, reviews and local content give answer engines more to cite. No one can promise a placement, so ask how the agency tracks brand mentions in AI answers.
More social media marketing agencies for real estate
Well-reviewed social media marketing agencies for real estate that did not make the top list but may suit your market.
Browse all 28 social media marketing agencies for real estate →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.