Independently tested ranking
Best B2B Data Providers in 2026
We compared 10 of the best B2B data providers on contact coverage, email and mobile accuracy, intent signals, GDPR compliance, CRM sync and real cost per contact.
- Tools compared
- 10
- With a free plan
- 6 of 10
- Median entry price
- $90/mo
- Average rating
- 4.5
On this page
Which B2B data provider is best?
The best B2B data providers in 2026 are ZoomInfo for enterprise teams that want the deepest US data and intent, Apollo.io for startups that want data and outreach in one tool, Cognism for European data and phone-verified mobiles, LinkedIn Sales Navigator for fresh job-change data, and Lusha for quick direct dials. Apollo has a free plan, and its paid plans start at $49 per seat a month billed annually.
Our top picks
Best overall
ZoomInfo
The deepest US contact, company, technographic and intent data, with WebSights, Copilot and workflows for enterprise sales and marketing teams.
Paid plans from Custom (annual contract)
See why we picked itBest value
Apollo.io
240M contacts plus sequences and a dialer, with a free plan and paid seats from $49 a month billed annually.
Paid plans from $49/user/mo annual ($65 monthly)
See why we picked itBest for Europe
Cognism
Phone-verified mobile numbers, European Do-Not-Call checks and a GDPR focus for teams calling into the UK and EU.
Paid plans from Custom (5 seats included)
See why we picked itKey takeaways
- Match the provider to your region. ZoomInfo is strongest in North America, while Cognism focuses on European data, GDPR compliance and Do-Not-Call checks.
- Phone numbers cost more than emails. A phone reveal costs 8 credits on Apollo and 5 on Lusha, against 1 credit for an email on Lusha, so budget by the number of mobiles you need.
- Start free before you sign a contract. Apollo, Lusha, Clay, ZoomInfo Lite, Seamless.AI and RocketReach all have free plans or free lookups to test data quality on your own accounts.
- LinkedIn Sales Navigator is a targeting tool, not a contact database. It has the freshest job data but no emails or phone numbers, so pair it with an email or phone data tool.
- Enterprise B2B data is sold on annual quotes. ZoomInfo, Cognism and D&B Hoovers do not publish prices, so get credit limits, renewal terms and export rights in writing, or look at ZoomInfo alternatives with published prices such as Apollo.io and Lusha.
What is a B2B data provider?
A B2B data provider is a company that sells business contact and company data, such as work emails, direct dials, job titles, firmographics and technographics, so sales and marketing teams can find and reach the right buyers. The best B2B data providers keep that data accurate, explain where it comes from and push it into your CRM and outreach tools.
For most teams, a B2B data provider needs to do four jobs: help you build target lists of B2B lead data with precise filters, reveal verified emails and phone numbers, enrich the records already in your CRM, and flag accounts showing buying signals. Sales intelligence tools now add intent data, website visitor identification and AI research on top, but contact accuracy for your market still matters most.
Best B2B data providers compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | ZoomInfo |
Enterprise data and intent | Yes (ZoomInfo Lite) | Custom (annual contract) | ★4.3 |
| 2 | Apollo.io |
Data plus outreach on a budget | Yes (900 credits/yr) | $49/user/mo annual ($65 monthly) | ★4.5 |
| 3 | Cognism | EMEA data and verified mobiles | No | Custom (5 seats included) | Not yet reviewed |
| 4 | LinkedIn Sales Navigator | Fresh job-change data | No (1-month trial) | $89.99/mo annual ($119.99 monthly) | Not yet reviewed |
| 5 |  Lusha |
Quick direct dials and emails | Yes (40 credits/mo) | $37.45/mo annual ($49.90 monthly) | ★4.2 |
| 6 |  Clay |
Waterfall enrichment workflows | Yes (100 data credits/mo) | $167/mo annual ($185 monthly) | ★4.9 |
| 7 | Seamless.AI | Real-time contact search | Yes (limited credits) | Custom | Not yet reviewed |
| 8 | D&B Hoovers | Firmographics and company trees | No | Custom (annual contract) | Not yet reviewed |
| 9 | UpLead | Verified emails, no contract | No (7-day trial) | $99/mo | Not yet reviewed |
| 10 | RocketReach | Individual contact lookups | Yes (3 lookups) | Varies by region | Not yet reviewed |
Ratings are MakeSuccessOnline's; prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026.
The 10 best B2B data providers in 2026
No single B2B data provider is best everywhere. Contact data providers differ on coverage, phone accuracy and price, and results vary by region and team size, so each tool below leads a specific job.
#1Best overall for mid-market and enterprise teams
ZoomInfo
An enterprise B2B data platform with 500M+ contacts and 100M+ companies, plus buyer intent, website visitor data and AI agents.
- Paid plans from
- Custom (annual contract)
- Free plan
- Yes (ZoomInfo Lite)
- Best for
- Mid-market and enterprise sales, marketing, RevOps and recruiting teams
- Works on
- Web, Chrome extension, mobile app, API, MCP
ZoomInfo is the deepest B2B data provider for teams selling into North America. It covers 500M+ contacts and 100M+ companies with mobile numbers, emails, technographics and funding data, and a team of 300+ researchers checks the records. For a large sales or marketing org, it can be the one source for contacts, accounts and buying signals.
The data is only part of the value. Buyer intent shows which accounts are researching what you sell, WebSights names companies on your website, and Copilot ranks accounts and writes talking points for reps. The trade-off is cost and commitment: prices are quoted by sales, contracts are usually annual, and the best signals sit in the higher Copilot tiers.
Key features
- Contact and company database500M+ contacts and 100M+ companies with mobile numbers, emails, technographics and funding data. Strong North American coverage makes it a safe default for US-focused teams.
- Buyer intentFlags accounts researching topics you sell into, so reps call companies already in market. Real-time and custom intent topics come with Copilot Enterprise.
- ZoomInfo CopilotAI that prioritizes target accounts, surfaces alerts and writes account summaries and talking points, which cuts research time before each call.
- WebSights and FormCompleteWebSights identifies companies visiting your website, and FormComplete fills company data into web forms so marketing can shorten them without losing lead detail.
- CRM sync and workflowsNative Salesforce, HubSpot and Dynamics integrations plus 120+ tools such as Outreach, Salesloft and Snowflake. Workflows route new intent accounts to reps or add contacts to sequences automatically.
Pricing
| Plan | Price | What you get |
|---|---|---|
| ZoomInfo Lite | $0 | Basic access to contact and company data with a small monthly credit allowance; business email required |
| Professional | Custom | Contact and company profiles, search and export, mobile numbers and emails, CRM integrations, Chrome extension, mobile app, AI email generation and dialer |
| Copilot Advanced | Custom | Professional plus account prioritization, buyer intent, website visitors, champion tracking, buying group filters and workflows |
| Copilot Enterprise | Custom | Advanced plus real-time and custom intent, advanced workflows, Copilot chat, advanced reporting and a dedicated CSM |
| Marketing Demand / ABM | Custom | 75K to 150K included credits, intent topics, audiences, WebSights, FormComplete and display retargeting on ABM tiers |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are sales-quoted and usually billed annually. A free trial of the sales plans is available through the sales team.
Pros and cons
Pros
- One of the largest B2B databases, strongest in North America
- Deep intent, technographic and org chart data
- Native CRM sync and a long integration list
- Covers sales, marketing and recruiting from one vendor
Cons
- No public prices, and contracts are usually annual
- Credits limit exports, and many features sit in higher tiers
- Can be complex to roll out
Is it right for you?
Choose ZoomInfo ifYou run a mid-market or enterprise sales team selling into the US and want contacts, intent and workflows from one vendor.
Look elsewhere ifYou are a solo seller or small team that needs month-to-month billing and a predictable price.
#2Best value B2B data for startups and SMB sales teams
Apollo.io
A B2B contact database of 240M contacts and 30M companies combined with sequences, a dialer and enrichment in one sales platform.
- Paid plans from
- $49/user/mo annual ($65 monthly)
- Free plan
- Yes (900 credits/yr)
- Best for
- Sales reps, SDR teams, founders and RevOps teams doing outbound and inbound prospecting
- Works on
- Web, Chrome extension (Prospecting, Gmail and Salesforce), API, MCP
Apollo.io gives small and mid-size teams a large B2B database without an enterprise contract. You can search 240M contacts and 30M companies by title, seniority, company size, industry, technology and intent, then reveal emails and phone numbers with credits. The free plan has no time limit, and paid plans start at $49 per seat a month billed annually.
What makes Apollo different from a pure data provider is that outreach is built in. Sequences, a US dialer, email warm-up, call recording and CRM enrichment sit in the same tool, so a startup can replace a data vendor and a sales engagement tool with one subscription. Watch phone credits: each number costs 8 credits, and unused credits do not roll over.
Key features
- Apollo DataSearch 240M contacts and 30M companies with filters for title, seniority, company size, industry, technology and intent, which is enough for most SMB target markets.
- Waterfall enrichmentOn paid plans, fills gaps in your records using Apollo's own data plus partner sources, raising the share of contacts with a usable email or phone.
- Sequences and dialerMulti-step outreach with emails, calls and tasks, plus a US dialer on paid plans, so you can work the contacts you find without exporting them.
- Chrome extensionShows emails and phone numbers on LinkedIn, Gmail and Salesforce and adds people to sequences from the page.
- CRM enrichment and website visitorsKeeps Salesforce and HubSpot records enriched automatically on paid plans and identifies companies visiting your website.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 900 credits per seat a year, 2 sequences, Gmail and Salesforce extensions, basic filters |
| Basic | $49/seat/mo annual ($65 monthly) | 30,000 credits per seat a year on annual, unlimited sequences, advanced filters, email warm-up, CRM integrations, waterfall enrichment, US dialer |
| Professional | $79/seat/mo annual ($99 monthly) | 48,000 credits per seat a year on annual, A/Z testing, AI lead scoring, call recording and AI insights, unlimited daily sends, 50 workflows |
| Organization | $119/seat/mo annual (3-seat minimum) | 72,000 credits per seat a year, 12 intent topics, more call recording minutes, unlimited inbound routers, 500 workflows |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial of Basic or Professional with 75 credits.
Pros and cons
Pros
- Large database and outreach tools in one product
- Free plan with no time limit
- Published per-seat prices with monthly billing
- Good Chrome extension for LinkedIn and Gmail
Cons
- Phone numbers cost 8 credits each, so credits run down fast
- Credits do not roll over
- All seats on an account must be on the same plan
Is it right for you?
Choose Apollo.io ifYou are a startup or SMB sales team that wants contact data and sequences in one affordable tool.
Look elsewhere ifYou mainly need European mobile numbers or want to resell or embed the data.
#3Best for European data and GDPR-conscious teams
Cognism
A B2B data provider known for phone-verified mobile numbers and GDPR-focused European coverage, with CRM enrichment and MCP and API access.
- Paid plans from
- Custom (5 seats included)
- Free plan
- No
- Best for
- Mid-market and enterprise sales teams selling into Europe and North America
- Works on
- Web, Chrome extension (also works in Edge), API, MCP
Cognism is the B2B data provider to shortlist if you sell into the UK and Europe. Its mobile numbers are checked by phone, and it checks contacts against Do-Not-Call lists across Europe, which matters when cold calling is your main channel. It also states GDPR and CCPA compliance, which helps when legal or procurement ask how the data was collected.
Plans are simple but sales-quoted. Standard and Pro each include 5 seats, and Pro adds higher-accuracy mobile data, on-demand mobile verification and intent data. Credits work across the platform, CRM Enrichment and the API, and viewing a contact you have already revealed is free. There is no free plan or self-serve trial, so it suits teams rather than individuals.
Key features
- Phone-verified mobile numbersMobile numbers are checked by phone before you get them, which helps SDR teams that live on the phone reach the right person.
- On-demand mobile verificationOn Pro, request a fresh check of a mobile number before you call, useful for high-value accounts where a wrong number wastes a slot.
- Do-Not-Call coverageChecks contacts against Do-Not-Call lists across Europe to keep calling programs compliant.
- SignalsIntent, hiring, job change and funding signals help you time outreach to accounts that are changing or buying.
- CRM EnrichmentEnriches and maintains Salesforce, HubSpot or Pipedrive records, and only re-spends credits when a key detail such as a job changes.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Standard | Custom | 5 seats, contact and company data, firmographic, technographic and signal filters, AI account research, CSV export and enrichment, MCP and API access |
| Pro | Custom | 5 seats, Standard plus higher-accuracy mobile data, on-demand mobile verification, intent data and enhanced dashboards |
| CRM Enrichment | Custom | Add-on or standalone CRM enrichment and maintenance |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Cognism prices by quote only; there is no free plan or self-serve trial.
Pros and cons
Pros
- Strong European data with phone-verified mobiles
- GDPR and CCPA compliance plus European DNC checks
- Viewing previously revealed contacts is free
- Credits work across platform, enrichment and API
Cons
- No public pricing or self-serve trial
- Built for teams, not individuals
- Intent data needs the Pro plan
Is it right for you?
Choose Cognism ifYour team cold calls into the UK and Europe and needs compliant data with reliable mobile numbers.
Look elsewhere ifYou are a solo seller or need self-serve monthly billing.
#4Best for up-to-date job and company data
LinkedIn Sales Navigator
LinkedIn's paid prospecting tool for finding, tracking and messaging buyers, with 50+ search filters, AI account insights and InMail.
- Paid plans from
- $89.99/mo annual ($119.99 monthly)
- Free plan
- No (1-month trial)
- Best for
- B2B sellers, SDRs and account executives who prospect on LinkedIn
- Works on
- Web, iOS, Android, Microsoft Teams
LinkedIn Sales Navigator gives you the freshest job and company data of any tool here, because it comes straight from LinkedIn profiles that people update themselves. Job changes, promotions and new hires show up quickly, and 50+ filters such as seniority, headcount growth and recent job changes help you build precise account and lead lists.
It is not a contact data provider in the usual sense. Sales Navigator does not give email addresses or phone numbers, so most teams pair it with Apollo, Lusha or another tool on this list. What it adds is targeting and timing: alerts on saved leads, AI summaries with Account IQ and Lead IQ, InMail to people you are not connected to, and Buyer Intent on the Advanced plan.
Key features
- Advanced search filters50+ filters for people and companies, including seniority, headcount growth and recent job changes, built on live LinkedIn profile data.
- AlertsNotifies you when saved leads change jobs, post or appear in news, so you can reach out at the right moment.
- Account IQ and Lead IQAI summaries of a company or a person's background and recent activity, which cut research time before outreach.
- InMail and Message AssistMessage people outside your network, with AI help drafting the message. LinkedIn lists 50 InMail credits a month.
- Buyer Intent and TeamLinkOn Advanced and above, see which companies are showing interest in yours and which teammates can make a warm introduction.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Core | $89.99/mo annual ($119.99 monthly) | Advanced search, lead and account recommendations, Account IQ and Lead IQ, alerts, Message Assist, InMail credits |
| Advanced | $149.99/mo annual ($159.99 monthly) | Core plus Buyer Intent, TeamLink, Smart Links, team seat management and centralized billing |
| Advanced Plus | Custom | Advanced plus advanced CRM integrations, lead and contact creation in CRM and book-of-business management |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices are per seat, may exclude tax and vary by region. 1-month free trial on Core and Advanced for eligible users; a payment method is required.
Pros and cons
Pros
- Data comes from live LinkedIn profiles, so job changes show up fast
- Precise search filters and saved-lead alerts
- AI summaries with Account IQ and Lead IQ
- Mobile apps and CRM integrations
Cons
- Does not give email addresses or phone numbers
- Per-seat price is high for individuals
- Buyer Intent and TeamLink need Advanced
Is it right for you?
Choose LinkedIn Sales Navigator ifYour buyers are active on LinkedIn and you want accurate targeting and job-change alerts to pair with an email or phone data tool.
Look elsewhere ifYou need bulk email or phone data for cold email lists or dialing.
#5Best easy-to-use contact data for SMB teams
Lusha
A B2B contact and company database with verified emails and phone numbers, used through a web workspace, Chrome extension, API and MCP.
- Paid plans from
- $37.45/mo annual ($49.90 monthly)
- Free plan
- Yes (40 credits/mo)
- Best for
- Sales reps, SDRs, recruiters and small to mid-size go-to-market teams
- Works on
- Web (Lusha Workspace), Chrome extension, API, MCP
Lusha is the simplest way for a small sales team to get direct dials and verified emails. Install the Chrome extension, open a LinkedIn profile or company site, and reveal contact details in a click. The vendor puts its database at 515M+ contacts and 29M+ companies, with confidence scores on emails and last-updated dates on phone numbers.
Pricing is published and self-serve, with a free plan of 40 credits a month and paid plans from $37.45 a month billed annually. An email costs 1 credit and a phone number 5, so heavy dialers burn through Starter quickly. Monthly plans roll over unused credits up to twice the plan limit, and teams over 5 users move to the sales-quoted Scale plan.
Key features
- Chrome extensionShows emails and phone numbers while you browse LinkedIn, company sites and your CRM, so reps grab contacts without leaving the page.
- Prospecting searchSearch contacts and companies by role, company and location, with confidence scores on emails and last-updated dates on phones to judge freshness.
- CRM Auto-SyncPushes verified data into your CRM with duplicate matching and field mapping. Lusha integrates with Salesforce, HubSpot, Pipedrive, Zoho, Dynamics and more.
- Buying signals and scoringJob changes, intent-style signals, predictive scoring and buying committees help you decide who to contact first.
- API and MCPOne credit balance covers the workspace, extension, API and MCP, and AI assistants such as Claude and ChatGPT can query Lusha directly.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 40 credits a month, basic prospecting, Chrome extension, CRM integrations |
| Starter | $37.45/mo annual ($49.90 monthly) | 400 credits a month, one credit balance across Workspace, extension, API and MCP |
| Pro | $52.45/mo annual ($69.90 monthly) | 600 credits a month |
| Premium | $299.95/mo annual ($399.90 monthly) | 3,400 credits a month for heavier use |
| Scale | Custom | Custom credits and per-user credit limits for teams over 5 users |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. An email costs 1 credit and a phone number 5 credits. Annual plans issue credits upfront and reset at year end.
Pros and cons
Pros
- Real free plan with 40 credits a month
- Published self-serve prices with monthly billing
- Very easy Chrome extension
- Unused credits roll over on monthly plans
Cons
- Phone numbers cost 5 credits each
- Low credit counts on Starter and Pro
- No built-in email sequencing
Is it right for you?
Choose Lusha ifYou are an individual rep or small team that wants quick direct dials and emails with monthly billing and no contract.
Look elsewhere ifYou need large bulk volumes at a low cost per contact, or data and sequencing in one tool.
#6Best for custom enrichment from many data sources
Clay
A spreadsheet-style workspace that pulls data from 150+ providers, runs AI research agents and automates go-to-market workflows.
- Paid plans from
- $167/mo annual ($185 monthly)
- Free plan
- Yes (100 data credits/mo)
- Best for
- GTM engineers, RevOps, growth and outbound teams that build their own prospecting workflows
- Works on
- Web
Clay is not one database but a way to combine many. It gives you access to 150+ data providers from one account and runs waterfall enrichment, querying sources in turn until one returns an email or phone. That usually lifts coverage above any single provider, which is why outbound teams and agencies use it to build their best lists.
Its AI agent, Claygent, browses the web to answer custom questions about each company or person, such as pricing model or recent hires, so you can segment on data no vendor sells. The cost is complexity: Clay works like a spreadsheet you program, uses two credit types, and starts at $167 a month billed annually. Every plan includes unlimited seats.
Key features
- Waterfall enrichmentQueries several data providers in sequence until one returns a match, raising email and phone coverage compared with a single source.
- Data marketplaceAccess 150+ first- and third-party sources from one account, paid with Clay data credits or your own API keys.
- Claygent AI researchAn AI agent that browses the web to answer custom questions about each row, giving you research no standard B2B database offers.
- SignalsTrack job changes, web intent and other triggers so workflows act when an account shows buying activity.
- CRM auto-sync and HTTP APIOn Growth and above, keeps Salesforce or HubSpot records enriched and synced, and lets you call any API from a table column.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 500 actions and 100 data credits a month, unlimited seats, tables up to 200 rows, waterfalls and Claygent |
| Launch | From $167/mo annual ($185 monthly) | Entry tier of 15K actions and 2.5K data credits a month, phone enrichment, Audiences, job change signals, email sending |
| Growth | From $446/mo annual ($495 monthly) | Entry tier of 40K actions and 6K data credits a month, CRM auto-sync, HTTP API integrations, web intent signals, ad audiences |
| Enterprise | Custom | SSO, SCIM, RBAC, credit budgeting, data warehouse integrations and a dedicated strategist |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial of paid plans. Annual billing saves 10%, and higher credit tiers cost more.
Pros and cons
Pros
- Unlimited seats on every plan, including Free
- Huge range of data sources through one account
- Waterfall enrichment improves match rates
- Built-in Sequencer can replace a separate cold email tool
Cons
- Steep learning curve that rewards a technical operator
- Two credit types make costs hard to predict
- Paid plans start well above most data tools
Is it right for you?
Choose Clay ifYou have a GTM engineer or RevOps person who wants to combine providers and build custom enrichment and outbound workflows.
Look elsewhere ifYou want a plug-and-play database that a non-technical rep can use on day one.
#7Best real-time contact search for high-volume outbound
Seamless.AI
A B2B contact search engine that finds emails, phone numbers and company data in real time, mostly through a Chrome extension.
- Paid plans from
- Custom
- Free plan
- Yes (limited credits)
- Best for
- SDRs, account executives and small to mid-size sales teams doing outbound prospecting
- Works on
- Web, Chrome extension, API
Seamless.AI works more like a search engine than a static database. When you search for a person or company, it finds and verifies emails and direct dials at that moment, which aims to give you fresher contacts than a list compiled months ago. Most reps use it through the Chrome extension while browsing LinkedIn profiles and company websites.
It suits outbound SDR teams that need a lot of phone numbers. Higher plans add buyer intent, job change tracking and CRM sync with Salesforce, HubSpot, Outreach and Salesloft. Go in carefully, though: paid prices are not published, plans are annual, data accuracy varies by region and role, and many users report pushy sales and contracts that are hard to cancel.
Key features
- Real-time contact searchFinds and verifies emails and direct dials when you search instead of only serving stored records, so contacts tend to be fresher.
- Chrome extensionPulls contact details while you browse LinkedIn and company websites, then saves them to lists.
- Buyer intent dataFlags companies researching topics related to what you sell so reps can prioritize accounts.
- Job change trackingAlerts you when contacts change jobs, which helps you follow past champions to new companies.
- Lists, enrichment and CRM syncBuild prospect lists, fill missing emails, phones and firmographics, and push contacts into Salesforce, HubSpot and sales engagement tools.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Limited credits to test contact search and the Chrome extension |
| Basic | Higher | More credits for individual prospectors, billed annually |
| Pro | Custom | Higher credit limits, buyer intent, job change data and CRM integrations |
| Enterprise | Custom | Custom credits, admin controls and API access for teams |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are not priced publicly and are billed annually, so get the full contract terms, including cancellation, in writing.
Pros and cons
Pros
- Large contact coverage, including mobile numbers
- Free plan to test the data
- Quick Chrome extension for LinkedIn
- Good fit for high-volume outbound teams
Cons
- No published prices for paid plans
- Data accuracy varies by region and role
- Many user reports of aggressive sales and hard-to-cancel annual contracts
Is it right for you?
Choose Seamless.AI ifYou run a high-volume outbound team that prospects from LinkedIn and needs lots of phone numbers.
Look elsewhere ifYou want transparent self-serve pricing or strong GDPR-focused European data.
#8Best for firmographic and corporate hierarchy data
D&B Hoovers
Dun & Bradstreet's sales intelligence database of companies and contacts, built on the D&B Data Cloud and D-U-N-S Numbers.
- Paid plans from
- Custom (annual contract)
- Free plan
- No
- Best for
- Mid-market and enterprise sales and marketing teams that need deep company data
- Works on
- Web, browser extension, CRM integrations
D&B Hoovers is the B2B data provider for teams that care most about the company record. It is built on Dun & Bradstreet's data and D-U-N-S Numbers, so every account ties to a standard identifier, and it shows corporate family trees of parents, subsidiaries and branches. That makes it strong for enterprise account planning, territory design and cleaning duplicate accounts in a CRM.
It also brings D&B's financial and firmographic data into prospecting, which helps when you size or qualify accounts. Contact-level data such as emails and mobile numbers is weaker than specialist tools, so many teams pair it with one. Pricing is quoted by sales on annual contracts, and the interface feels dated next to newer tools.
Key features
- Company and contact searchFilter a very large global company database by industry, size, location, revenue and more, then find contacts at those accounts.
- D-U-N-S Number matchingRecords tie to D&B's D-U-N-S identifiers, which helps match and deduplicate companies across your CRM and other systems.
- Corporate family treesShows parent, subsidiary and branch relationships so you can map large accounts and avoid selling into the same group twice.
- Financial and risk insightsBrings D&B financial and firmographic data into prospecting, useful for sizing and qualifying accounts.
- Sales triggers and CRM exportAlerts on events such as leadership changes, funding or growth, and pushes saved lists to Salesforce, Dynamics 365 or HubSpot.
Pricing
| Plan | Price | What you get |
|---|---|---|
| D&B Hoovers | Custom | Company and contact search, lists, exports and CRM integration; packages vary by seat count and data needs |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. D&B Hoovers is sold on sales-quoted annual contracts.
Pros and cons
Pros
- Very broad global company coverage
- Strong corporate hierarchy data
- Trusted firmographic and financial data
- Fits enterprise CRM stacks
Cons
- No published pricing and annual contracts
- Emails and mobiles are weaker than specialist tools
- Interface feels dated
Is it right for you?
Choose D&B Hoovers ifYou sell to large enterprises and need company hierarchies, D-U-N-S matching and financial context.
Look elsewhere ifYou are a startup or mainly need verified emails and mobile numbers.
#9Best for verified emails on a simple monthly plan
UpLead
A self-serve B2B contact database with real-time email verification and a data accuracy guarantee.
- Paid plans from
- $99/mo
- Free plan
- No (7-day trial)
- Best for
- Small and mid-size sales and marketing teams that want simple, credit-based prospect data
- Works on
- Web, Chrome extension, API
UpLead is a straightforward B2B contact database for small teams that care about bounce rates. Emails are verified in real time when you reveal them, and UpLead advertises a 95% data accuracy guarantee that credits back bounced contacts. That makes it a safe choice for marketers and reps building targeted lists for cold email.
It is easy to learn: filter by industry, location, company size, title, seniority or technology, then export or push contacts to your CRM. Plans are credit-based with monthly billing, starting at $99 a month on Essentials. The database is smaller than ZoomInfo or Apollo, and phone numbers, CRM integrations and intent data sit on higher plans.
Key features
- Real-time email verificationEmails are checked when you reveal them, so fewer bounce and your sending domain stays healthier.
- Data accuracy guaranteeUpLead advertises a 95% accuracy guarantee and credits back bounced contacts, which lowers the cost of bad data.
- Advanced search filtersFilter by industry, location, company size, job title, seniority and more to build tight target lists.
- TechnographicsFind companies by the technologies they use, useful for software sellers targeting users of a specific tool.
- Chrome extension and enrichmentLook up contacts from LinkedIn and company websites, and fill missing fields on lists you already have.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Essentials | $99/mo (cheaper billed annually) | Credit-based contact search, real-time email verification, Chrome extension and CSV export |
| Plus | Higher | More credits a month, with features such as phone numbers, CRM integrations and data enrichment |
| Professional | Custom | Advanced features such as intent data, API access and dedicated support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 7-day free trial with a small number of credits.
Pros and cons
Pros
- Transparent self-serve pricing
- Verified emails reduce bounce rates
- Easy to learn
- Monthly billing available
Cons
- Smaller database than ZoomInfo or Apollo
- Credits run out quickly at higher volumes
- No free plan, and key features sit on higher plans
Is it right for you?
Choose UpLead ifYou are a small team that wants verified emails for cold outreach without a long contract.
Look elsewhere ifYou need huge volumes or a built-in sequencer.
#10Best for looking up specific people with flexible plans
RocketReach
A lookup tool and database for finding verified work and personal emails and phone numbers, with built-in sequences.
- Paid plans from
- Varies by region
- Free plan
- Yes (3 lookups)
- Best for
- Salespeople, recruiters, marketers and PR teams that look up individual contacts
- Works on
- Web, browser extension, API, MCP
RocketReach is built for finding a specific person. Search by name, role, company or 50+ filters across a database the vendor puts at 700M professionals and 60M companies, and it returns work and personal emails, plus mobile and direct dials on Pro and above. A lookup that finds nothing verified is refunded, so you only pay for results.
Self-serve plans suit individuals and small teams. Annual plans include unlimited lookups under a fair-use policy with an export cap, and every plan includes sequences, an AI email writer and API and MCP access. Essentials is email only, CRM integrations start on Pro, and pooled team credits need a custom plan that starts at about $6K a year.
Key features
- Verified emails and phonesReturns work and personal emails, and on Pro and above mobile and direct dials, verified at lookup time. Lookups with no verified result are refunded.
- Contact and company search50+ filters such as role, industry and location help you find the right person at a target account.
- Enrich CSVUpload a spreadsheet of names or companies and get contact data appended in bulk.
- Sequences and AI email writerBuilt-in email sequences with up to 500 sends a day and AI drafting, so a solo user can work leads without another tool.
- Technographics, news and org chartsOn Pro and above, see a company's tools, recent news and reporting lines for account research.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 3 lookups, no credit card required |
| Essentials | Varies by region | Email only; 100 lookups a month on monthly or unlimited lookups (fair use) on annual; sequences, AI email writer, API and MCP |
| Pro | Varies by region | Adds mobile and direct phones, technographics, news, org charts and CRM integrations |
| Ultimate | Varies by region | Adds intent data, healthcare data and Salesforce custom mapping |
| Team / Custom | From about $6K/yr | Pooled credits, company and custom exports, account manager, higher API limits, SSO |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. RocketReach shows prices adjusted to your region, so check the live pricing page for your local price.
Pros and cons
Pros
- Free account with 3 lookups to test data quality
- Lookups only count when verified data is found
- Annual plans include unlimited lookups under fair use
- Sequences, AI writer, API and MCP on every plan
Cons
- Essentials is email only; phones need Pro
- Monthly plans have low lookup caps
- CRM integrations start on Pro
Is it right for you?
Choose RocketReach ifYou are a recruiter, PR pro or seller who looks up specific people and wants emails plus basic sequencing.
Look elsewhere ifYou need heavy bulk exports or phone numbers on the cheapest plan.
Best B2B data provider by need
- Enterprise data and buyer intentZoomInfo
- Startups wanting data plus outreachApollo.io
- European data and GDPR complianceCognism
- Fresh job-change dataLinkedIn Sales Navigator
- Quick direct dials for small teamsLusha
- Custom waterfall enrichmentClay
- High-volume phone prospectingSeamless.AI
- Corporate hierarchies and firmographicsD&B Hoovers
- Verified emails on a monthly planUpLead
What to look for in a B2B data provider
- Coverage in your target marketCheck coverage for the countries, industries and job titles you sell to. US-heavy databases can be thin in Europe, where a provider like Cognism focuses on GDPR compliant B2B data.
- Verified emails and direct dialsLook for real-time email verification, confidence scores or phone-verified mobiles, and ask how often direct dial data is refreshed. Bad data costs you bounces, wasted dials and sender reputation.
- Credit costs per contactMost B2B data pricing is credit-based, and phones cost several times more than emails. Work out the cost of the contacts you actually need, not the plan price.
- Intent and buying signalsIntent data, job changes, hiring and funding signals tell you which accounts to contact first. On many tools they only come with higher plans.
- CRM sync and data enrichmentNative Salesforce or HubSpot sync and automatic B2B data enrichment keep records current without manual exports and catch contacts who change jobs.
- Compliance and contract termsAsk how data is sourced, whether it meets GDPR and CCPA, and whether there is monthly billing or only annual contracts with auto-renewal.
How much do B2B data providers cost in 2026?
Most B2B data providers cost between $37 and $150 per user a month on self-serve plans, while enterprise platforms are sold on annual quotes. Your real cost depends on how many contacts, and especially how many phone numbers, you reveal.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | Apollo.io, Lusha, Clay, ZoomInfo Lite, Seamless.AI, RocketReach | Individuals testing data quality on a few accounts |
| Self-serve | $37 to $99/user/mo | Lusha Starter and Pro, Apollo Basic and Professional, LinkedIn Sales Navigator Core, UpLead Essentials | Reps and small sales teams prospecting every week |
| Power user and workflow | $119 to $495/mo | Apollo Organization, Sales Navigator Advanced, Lusha Premium, Clay Launch and Growth | Growing teams, agencies and GTM engineers running enrichment at volume |
| Enterprise | Custom, annual contracts | ZoomInfo, Cognism, D&B Hoovers, Seamless.AI Pro, RocketReach Team from about $6K/yr | Mid-market and enterprise teams that need intent, compliance and admin controls |
Entry prices from vendor pricing pages, November 2026. Higher-volume credit tiers cost more.
Compare cost per usable contact, not plan price. Count how many emails and mobiles your team reveals each month, multiply phones by their credit cost, and check whether unused credits roll over. Before you sign an annual contract, ask for a trial or sample list on your own target accounts and get the renewal and cancellation terms in writing. If you are buying B2B data for small business outreach, a self-serve plan from Lusha, Apollo.io or UpLead with monthly billing keeps you out of annual contracts.
How we chose the best B2B data providers
We started with the B2B data and prospecting tools in the MakeSuccessOnline directory, such as ZoomInfo, Apollo.io, Lusha and Clay, and added well-known providers we have not yet reviewed, including Cognism, LinkedIn Sales Navigator, Seamless.AI, D&B Hoovers, UpLead and RocketReach. We compared hands-on reviews, vendor documentation and current pricing, checked November 2026, and scored each tool on the criteria below.
- Data coverage and accuracySize and freshness of the database, verified emails and phones, and coverage in key regions.30%
- Contact and signal depthDirect dials, technographics, firmographics, intent and job-change signals.20%
- Pricing and valueFree plans, published prices, credit costs per contact and contract flexibility.15%
- Integrations and enrichmentCRM sync, enrichment, Chrome extension, API and MCP access.15%
- Ease of useHow quickly a rep can build a list and reveal contacts.10%
- Compliance and transparencyGDPR and CCPA stance, DNC checks, data sourcing and security claims.10%
How to choose a B2B data provider
- Define your ideal customer profileWrite down the countries, industries, company sizes and job titles you sell to. A provider that is strong in the US may be thin in Germany or France.
- Decide whether you need phones, emails or bothCold callers need verified mobiles and direct dials; cold email teams need verified emails. Phones cost more credits, so this shapes your budget.
- Test data on your own accountsUse free plans or trials to pull 25 to 50 contacts from accounts you know, then check bounce rates and connect rates against what you know is true.
- Check CRM sync and enrichmentConfirm the tool syncs with your CRM, maps fields correctly, avoids duplicates and keeps records updated when people change jobs.
- Work out cost per usable contactDivide the plan price by the contacts you can actually reveal each month, counting phone credits and rollover rules.
- Review compliance and contract termsAsk how the data is sourced, how it meets GDPR and CCPA, and whether the plan is monthly or an annual contract that auto-renews.
Check during the free trial
- What share of revealed emails bounce on your own target accounts?
- How many mobile numbers connect to the right person?
- How many credits does a phone reveal cost compared with an email?
- Does the data sync to your CRM without duplicates or broken field mapping?
- How good is coverage for your key regions, industries and job titles?
Red flags
- No way to test the data on your own accounts before signing
- Annual contracts that auto-renew with long cancellation notice periods
- Vague answers on how the data is sourced and kept GDPR compliant
- Credit costs for phone numbers that are hidden until after you buy
- No refunds or credit-backs for bounced emails or wrong numbers
B2B data providers FAQ
What are the best B2B data providers in 2026?
The best B2B data providers in 2026 are ZoomInfo, Apollo.io, Cognism, LinkedIn Sales Navigator and Lusha. ZoomInfo leads for enterprise teams in North America, Apollo is the best value for startups because it adds outreach tools and a free plan, Cognism is strongest in Europe, Sales Navigator has the freshest job data and Lusha is the easiest for quick direct dials.
Is there a free B2B data provider?
Yes. Apollo.io gives 900 credits per seat a year on its free plan, Lusha gives 40 credits a month, and Clay gives 100 data credits a month. ZoomInfo Lite, Seamless.AI and RocketReach also offer limited free access. Free plans are best for testing data quality, not for running a full prospecting program.
How much does B2B data cost?
Self-serve B2B data costs about $37 to $99 per user a month, such as Lusha from $37.45 and Apollo from $49 billed annually. Workflow tools like Clay start at $167 a month annual. ZoomInfo, Cognism and D&B Hoovers use custom annual quotes, so your price depends on seats, credits and features.
ZoomInfo vs Apollo: which is better?
ZoomInfo is better for mid-market and enterprise teams that want the deepest US data, buyer intent and website visitor tracking, and can sign an annual contract. Apollo is better for startups and SMB teams because it has a free plan, published prices from $49 per seat a month annual, and built-in sequences and a dialer.
Cognism vs ZoomInfo: which is better for Europe?
Cognism is usually the better choice for selling into the UK and Europe. It offers phone-verified mobile numbers, Do-Not-Call checks across Europe and a strong GDPR focus. ZoomInfo is stronger in North America and has deeper intent and workflow features. Both sell on custom quotes, so test each on your own European accounts.
Does LinkedIn Sales Navigator give email addresses?
No. LinkedIn Sales Navigator does not give email addresses or phone numbers. It is a prospecting tool with 50+ search filters, job-change alerts, AI account insights and InMail. Most teams use it to find and track the right people, then use Apollo, Lusha or another B2B data provider to get contact details.
Is B2B data GDPR compliant?
B2B data can be GDPR compliant, but it depends on how the provider sources it and how you use it. Cognism and Lusha make clear GDPR compliance claims, and Cognism checks European Do-Not-Call lists. Ask any provider how data is collected, keep records of your lawful basis, and offer an easy opt-out in outreach.
How to choose a B2B data provider?
Choose a B2B data provider by testing coverage in your target market first. Define your ideal customer profile, decide whether you need emails, phones or both, and pull a sample from accounts you know on a free plan or trial. Then compare cost per usable contact, CRM sync and contract terms before you commit.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.