Independently tested ranking
Best Heatmap Tools in 2026
We compared 10 of the best heatmap tools and session recording tools on heatmap types, replay quality, frustration signals, funnels, mobile support and price.
- Tools compared
- 10
- With a free plan
- 7 of 10
- Median entry price
- Varies
- Average rating
- 4.5
On this page
Which heatmap tool is best?
The best heatmap tools in 2026 are Microsoft Clarity for free, unlimited heatmaps and recordings, Mouseflow for funnels and form analytics, Crazy Egg for heatmaps plus simple A/B tests, Lucky Orange for small stores that also want live chat, and PostHog for product teams. Clarity costs $0 with no traffic limits, and PostHog's free tier includes 5,000 recordings a month. Hotjar no longer accepts new sign-ups, so new users should look at these instead.
Our top picks
Best overall
Microsoft Clarity
Free heatmaps, unlimited session recordings, frustration signals and AI summaries, with no traffic limits on any site.
Paid plans from Free
See why we picked itBest for conversion work
Mouseflow
Five heatmap types, a friction score, funnels and form analytics, with a free plan to start.
Paid plans from By recordings/mo
See why we picked itBest for heatmaps plus A/B testing
Crazy Egg
Simple heatmaps, a useful Confetti report and built-in A/B testing, with a 30-day free trial.
Paid plans from By pageviews
See why we picked itKey takeaways
- Microsoft Clarity is completely free with no traffic limits, so start there before paying for anything.
- Hotjar no longer accepts new sign-ups. Its features are moving into Contentsquare, an enterprise platform, so most small sites need a different Hotjar alternative.
- Paid heatmap tools are priced by pageviews, sessions or recordings. Estimate your monthly traffic before you compare plans, because caps fill fast on busy sites.
- Heatmaps show where people click and scroll; session recordings show why. Rage and dead click detection tells you which recordings are worth watching.
- For mobile apps, choose a tool with native SDKs: Clarity, Smartlook, Fullstory, PostHog or LogRocket.
What is a heatmap tool?
A heatmap tool is software that shows how visitors interact with a web page by coloring where they click, move and scroll, usually alongside session recordings that replay individual visits. Together they show what visitors actually do on your site, which analytics numbers alone cannot. The best heatmap tools also flag frustration, such as rage clicks and dead clicks, so you find problems without watching hundreds of replays.
Most heatmap software now goes beyond heatmaps. Session recording tools add funnels that show where people drop out, form analytics that show which fields cause abandonment, and on-site surveys that ask visitors why. Some add A/B testing or product analytics, and a few support mobile app screens as well as websites. The right behavior analytics tool depends on your traffic, your budget and whether you need to act on what you find inside the same product.
Best heatmap tools compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Microsoft Clarity |
Free, unlimited heatmaps | Yes (completely free) | Free | ★4.5 |
| 2 | Mouseflow | Funnels and form analytics | Yes (limited recordings) | By recordings/mo | Not yet reviewed |
| 3 | Crazy Egg | Heatmaps plus A/B testing | No (30-day trial) | By pageviews | Not yet reviewed |
| 4 | Lucky Orange | Small sites and Shopify stores | Yes (limited sessions) | By sessions/mo | Not yet reviewed |
| 5 |  PostHog |
Product teams and startups | Yes (5K recordings/mo) | Usage-based | ★4.6 |
| 6 | Contentsquare | Enterprise ecommerce teams | Ask sales | Custom | Not yet reviewed |
| 7 |  Fullstory |
Enterprise session replay | No (free trial) | Custom | ★4.5 |
| 8 |  VWO Insights |
CRO programs using VWO | Free trial | By tracked users | ★4.3 |
| 9 | Smartlook | Mobile apps and games | Yes (limited sessions) | By sessions/mo | Not yet reviewed |
| 10 | LogRocket | Engineering teams and web apps | Yes (1,000 sessions/mo) | By sessions/mo | Not yet reviewed |
Our rating comes from MakeSuccessOnline's hands-on reviews. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026. Most heatmap tools price paid plans by pageviews, sessions or recordings, so cost depends on your traffic.
The 10 best heatmap tools in 2026
The best heatmap tool depends on your traffic and what you do with the findings. Microsoft Clarity covers the basics for free, mid-market tools add funnels, forms and testing, and enterprise platforms tie behavior to revenue.
#1Best free heatmap and session recording tool
Microsoft Clarity
A free behavior analytics tool from Microsoft with heatmaps, session recordings and AI summaries.
- Paid plans from
- Free
- Free plan
- Yes (completely free)
- Best for
- Website owners, marketers, UX teams and app developers of any size
- Works on
- Websites, iOS and Android apps
Microsoft Clarity is the easiest place to start with heatmaps and session recordings because it costs nothing and has no traffic limits. Add one tracking script and you get click and scroll heatmaps, recordings of real visits and a dashboard of frustration signals, with every feature included. Busy sites never hit a recording cap or a surprise upgrade.
It also saves you time watching replays. Clarity flags rage clicks and dead clicks, and Copilot in Clarity writes summaries of recordings and answers questions about your data in plain language. It connects with Google Analytics, Shopify and WordPress, and mobile SDKs cover native iOS and Android apps. What it lacks is surveys, feedback widgets and A/B testing.
Key features
- Click and scroll heatmapsShows where visitors click and how far they scroll on each page, split by device, so you can spot ignored sections and missed calls to action.
- Unlimited session recordingsWatch real visits filtered by page, device, country or behavior. There is no traffic cap, so you can record every session on a busy site.
- Rage and dead click detectionFlags sessions where people click repeatedly in frustration or click elements that do nothing, which often point to bugs or confusing design.
- Copilot in ClaritySummarizes recordings and dashboards and answers questions about your data in plain language, which cuts the hours spent watching replays.
- Google Analytics integrationConnects with Google Analytics so you can move from a traffic number to the recordings behind it.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Heatmaps, session recordings, frustration signals, Copilot and integrations, with no traffic limits |
Clarity is completely free with no paid tiers. Check the vendor's site for current terms.
Pros and cons
Pros
- Completely free with no traffic limits
- Quick to set up
- Frustration signals find problems fast
- Works for websites and native mobile apps
Cons
- No surveys, feedback widgets or A/B testing
- Not a full analytics tool for traffic and conversions
- Behavior data is processed by Microsoft and needs cookie consent in the EU
Is it right for you?
Choose Microsoft Clarity ifYou want free heatmaps and session recordings on any size of site and are happy to pair them with Google Analytics.
Look elsewhere ifYou need surveys, revenue-based funnels or A/B testing in the same tool, or cannot send behavior data to Microsoft.
#2Best for funnels and form analytics
Mouseflow
A behavior analytics tool with session replay, heatmaps, funnels, form analytics and feedback surveys.
- Paid plans from
- By recordings/mo
- Free plan
- Yes (limited recordings)
- Best for
- Ecommerce stores, agencies and marketing teams
- Works on
- Websites
Mouseflow is a heatmap and session recording tool that goes further than clicks and scrolls. You get click, scroll, movement, attention and geo heatmaps, plus session replay with a friction score that ranks each visit for signs of frustration. That makes it quick to find the recordings worth watching instead of scrolling through hundreds.
Its real strength is conversion work. Funnels show where visitors drop out of a checkout or signup flow, with recordings for each step, and form analytics show which fields cause hesitation, refills or abandonment. On-site feedback surveys tie answers to recordings. It connects with Google Analytics, Shopify, WordPress and HubSpot, and the free plan covers one website.
Key features
- Five heatmap typesClick, scroll, movement, attention and geo heatmaps show different sides of how visitors use a page, from what they read to where they come from.
- Friction scoreScores each session for click-rage, errors and other frustration signals, so the problem visits rise to the top.
- Conversion funnelsShows where visitors leave multi-step journeys such as checkout, with the recordings for each step one click away.
- Form analyticsShows which fields cause hesitation, refills or abandonment, so you can fix lead and checkout forms field by field.
- Feedback surveysOn-site surveys collect visitor comments that are tied to the recording of that visit.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 website, limited monthly recordings, core recordings and heatmaps, short data storage |
| Starter | Higher | More recordings and storage |
| Growth | Higher | Funnels, form analytics and more websites |
| Business | Higher | Higher recording limits |
| Pro | Higher | Higher limits and longer storage |
| Enterprise | Custom | Custom volume and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are priced by recordings per month, and there is a free trial of paid plans.
Pros and cons
Pros
- Free plan to try it
- Broad set of heatmap types
- Funnels and form analytics included
- Friction score speeds up finding problem sessions
Cons
- Recording caps fill quickly on busy sites
- Short data storage on lower plans
- Websites only, with no native app support
Is it right for you?
Choose Mouseflow ifYou run an ecommerce store or manage client sites and want heatmaps, recordings, funnels and form analytics in one tool.
Look elsewhere ifYou track a mobile app, or your site's traffic would blow through recording caps on a small budget.
#3Best for heatmaps plus simple A/B tests
Crazy Egg
A website optimization tool with heatmaps, scroll maps, session recordings and A/B testing.
- Paid plans from
- By pageviews
- Free plan
- No (30-day trial)
- Best for
- Small and mid-sized businesses, marketers and ecommerce stores
- Works on
- Websites
Crazy Egg is one of the longest-running heatmap tools, launched in 2005, and it is still one of the simplest to use. Click heatmaps, scroll maps and an overlay report with click counts per element show at a glance which links, buttons and sections get attention and where interest drops off. Session recordings fill in how people move through the site.
Its Confetti report is the standout. It breaks every click down by traffic source, device and other segments, so you can see how paid visitors behave differently from organic ones. When you spot a problem, built-in A/B testing with a visual editor lets you test a new version. It works with WordPress, Shopify, Wix and Squarespace, and a 30-day free trial replaces a free plan.
Key features
- Heatmaps and scroll mapsClick heatmaps show which elements get attention, and scroll maps show how far down the page visitors get before they leave.
- Confetti reportBreaks clicks down by source, device and other segments, which shows how each traffic channel behaves on the same page.
- Overlay reportShows click counts for each element directly on top of the page, handy for comparing buttons and links.
- Session recordingsReplays individual visits so you can see how people move through your site.
- A/B testingTest page variations with a visual editor and track which version converts better, without a separate testing tool.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Entry plan | Higher | Heatmaps, scroll maps and recordings, priced by pageviews tracked per month |
| Higher tiers | Higher | More pageviews, more recordings and A/B testing |
| Enterprise | Custom | High-volume tracking and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Plans are priced by pageviews tracked per month. 30-day free trial.
Pros and cons
Pros
- Simple and quick to set up
- Confetti report is useful for segmenting clicks
- Includes A/B testing alongside heatmaps
- Long track record
Cons
- No free plan
- Pageview and recording caps on lower plans
- No native mobile app analytics
Is it right for you?
Choose Crazy Egg ifYou are a marketer or small business that wants easy heatmaps and the option to A/B test landing pages in the same tool.
Look elsewhere ifYou want a free tool, need mobile app analytics or need deep journey analysis.
#4Best for small stores that want chat too
Lucky Orange
A conversion optimization suite with dynamic heatmaps, session recordings, live chat, surveys and funnels.
- Paid plans from
- By sessions/mo
- Free plan
- Yes (limited sessions)
- Best for
- Small businesses and ecommerce stores, especially on Shopify
- Works on
- Websites
Lucky Orange is a heatmap and session recording tool built for small sites and ecommerce stores. Its dynamic heatmaps stay interactive, so you can see clicks on dropdowns, menus and other elements that static heatmaps miss. Session recordings, conversion funnels and form analytics show where shoppers get stuck between product page and checkout.
What makes it different is everything else in the box. Live chat lets you talk to visitors from the same dashboard, surveys and announcement banners run on site, and visitor profiles group each person's sessions, chats and survey answers. It integrates with Shopify, WordPress, BigCommerce, Wix and Google Analytics, and a free plan covers one website with limited monthly sessions.
Key features
- Dynamic heatmapsHeatmaps stay interactive, so you can view clicks on dropdowns, menus and other dynamic elements that static snapshots miss.
- Session recordingsReplays visits with filters to find the sessions worth watching.
- Live chatChat with visitors in real time from the same dashboard you use for heatmaps and recordings.
- Funnels and form analyticsShows where visitors drop out between steps and which form fields slow people down or cause abandonment.
- Visitor profilesGroups each visitor's sessions, chats and survey answers into one profile, which helps small teams follow up.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 website, limited monthly sessions, core heatmaps, recordings and chat |
| Build | Higher | More sessions and data retention |
| Grow | Higher | Higher session limits |
| Expand | Higher | Higher session limits |
| Scale | Higher | Higher session limits |
| Enterprise | Custom | Custom volume and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are priced by sessions per month, and there is a free trial of paid plans.
Pros and cons
Pros
- Free plan available
- Heatmaps, recordings, chat and surveys in one subscription
- Dynamic heatmaps handle interactive elements
- Strong Shopify fit
Cons
- Session caps on lower plans
- Short data retention on cheaper plans
- Websites only, with no native app support
Is it right for you?
Choose Lucky Orange ifYou run a small business or Shopify store and want heatmaps, recordings and live chat without paying for three tools.
Look elsewhere ifYou need enterprise-depth analytics or mobile app recordings.
#5Best free tier for product and engineering teams
PostHog
An open-source platform for product analytics, session replay, heatmaps, feature flags, A/B testing and surveys.
- Paid plans from
- Usage-based
- Free plan
- Yes (5K recordings/mo)
- Best for
- Engineers, product teams and technical founders at startups and SaaS companies
- Works on
- Web app (US or EU cloud); SDKs for web, iOS, Android, React Native and Flutter; self-hosted option
PostHog is a product analytics platform with session replay and heatmaps built in, and its free allowance is one of the most generous here: 5,000 recordings and 1 million events a month. Recordings include console and network logs linked to events, and click, scroll and rage-click heatmaps run on your pages through the PostHog toolbar.
For product teams, the value is having everything on one SDK. You can watch a replay, check the funnel it belongs to, roll out a fix behind a feature flag and test it with an experiment without adding vendors. Data can live in the US or EU cloud, or you can self-host the open-source version. Above the free tier you pay per unit, with billing limits.
Key features
- Session replay with logsRecordings of real sessions include console and network logs and link to events, so you can see both what the user saw and what broke.
- HeatmapsClick, scroll and rage-click heatmaps on your pages through the PostHog toolbar.
- Product analyticsTrends, funnels, retention and user paths, plus SQL, so you can jump from a drop-off to the replays behind it.
- Experiments and feature flagsRun A/B tests and roll changes out to a slice of users, measured on the same data as your replays.
- SurveysIn-app or on-site surveys whose answers link to user behavior.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1M events, 5K recordings, 1M feature flag requests and 1,500 survey responses each month |
| Pay-as-you-go | Usage-based | Per-unit pricing above the free allowance, longer data retention and billing limits per product |
| Platform add-ons | Higher | Extra platform, security and support features for larger teams |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Usage above the free allowance is billed monthly per product, and you can set billing limits.
Pros and cons
Pros
- Large free allowance each month
- Replay, heatmaps, analytics, flags and A/B tests on one SDK
- Open source with US or EU hosting
- Transparent public pricing
Cons
- Busy interface that can overwhelm marketers
- Costs harder to predict as usage grows
- Needs technical setup to get the most from it
Is it right for you?
Choose PostHog ifYou are a startup or SaaS product team that wants session replay and heatmaps next to product analytics and experiments.
Look elsewhere ifYou are a non-technical marketer who wants a simple heatmap dashboard and a fixed monthly bill.
#6Best enterprise experience analytics
Contentsquare
An experience intelligence platform with heatmaps, session replay, journey analysis and product analytics for large digital teams.
- Paid plans from
- Custom
- Free plan
- Ask sales
- Best for
- Mid-market and enterprise ecommerce, retail, finance and media brands
- Works on
- Websites and mobile apps
Contentsquare is an enterprise experience analytics platform for large ecommerce, retail, finance and media sites. Its zone-based heatmaps show click rate, attention and revenue for each area of a page, so teams can see which content actually earns money. Session replay, frustration scoring and error analysis point to the sessions where something went wrong.
It matters on this list for another reason: Hotjar, one of the best-known heatmap tools, no longer accepts new sign-ups, and its capabilities are being brought into Contentsquare. Add journey analysis, product analytics built on Heap, and voice-of-customer surveys, and you get one platform for large teams. Impact quantification estimates the revenue at stake from each issue so you can prioritize fixes.
Key features
- Zone-based heatmapsShows click rate, attention and revenue per page zone, so you can see which content earns money and which is dead weight.
- Session replayReplays real sessions with filters for errors and frustration to find what blocks conversions.
- Journey analysisVisualizes the paths visitors take across pages so you can see where they leave.
- Impact quantificationEstimates the revenue at stake from a given issue, which helps large teams decide what to fix first.
- Voice of customerSurveys and feedback collection, building on its acquisition of Hotjar.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Enterprise plans | Custom | Experience analytics, product analytics and voice-of-customer modules, quoted on traffic volume and modules, billed annually |
Contentsquare is sales-quoted and billed annually, based on traffic volume and the modules you choose. Ask the vendor for current options.
Pros and cons
Pros
- Very deep ecommerce and revenue analysis
- Heatmaps, replay, product analytics and feedback in one platform
- Strong for large, high-traffic sites
- Mobile app support
Cons
- Sales-quoted pricing aimed at enterprise budgets
- Steeper learning curve than simple heatmap tools
- Overkill for small sites
Is it right for you?
Choose Contentsquare ifYou run a large ecommerce or digital team that needs to tie UX problems to revenue across a high-traffic site.
Look elsewhere ifYou are a small business or startup that wants self-serve monthly pricing.
#7Best high-fidelity session replay
Fullstory
A behavioral data platform that captures every interaction on websites and apps for session replay, heatmaps and analytics.
- Paid plans from
- Custom
- Free plan
- No (free trial)
- Best for
- Product, UX, ecommerce and engineering teams at mid-size and enterprise companies
- Works on
- Websites and native iOS and Android apps
Fullstory is a session replay platform known for pixel-accurate playback and strong search. It captures every interaction on your site or app automatically, so you can search replays by what users did and define events retroactively instead of tagging everything up front. Click and scroll heatmaps are built from the same data.
It is built for mid-size and enterprise teams. Frustration signals flag rage clicks, dead clicks, error clicks and thrashed cursors automatically, funnels link drop-offs to replays, and console logs and network requests in each session help engineers reproduce bugs. It covers native iOS and Android apps, integrates with tools such as Jira, Slack, Zendesk and Segment, and exports data to Snowflake and BigQuery.
Key features
- Pixel-accurate session replayHigh-quality playback of real sessions that you can search by what users did, not just by page.
- Frustration signalsAutomatically flags rage clicks, dead clicks, error clicks and thrashed cursors so problem sessions surface on their own.
- AutocaptureCaptures interactions without tagging, so you can define events and analyze behavior retroactively.
- Dev tools in replayConsole logs and network requests are attached to each session, which helps engineering and support reproduce bugs.
- Mobile app analyticsSession replay and analytics for native iOS and Android apps as well as websites.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Business | Custom | Session replay, heatmaps, funnels and frustration signals, priced on monthly sessions |
| Advanced | Custom | More analytics and data features |
| Enterprise | Custom | Full platform, advanced governance and support |
Fullstory does not publish prices. Plans are quoted on monthly sessions and billed annually. A free trial is available.
Pros and cons
Pros
- High-quality session replay with strong search
- Automatic frustration signals
- Autocapture enables retroactive analysis
- Works for web and native mobile
Cons
- No published pricing
- No free plan
- Pricey for small teams
Is it right for you?
Choose Fullstory ifYou need high-fidelity replay with strong search and privacy controls across a large website or app.
Look elsewhere ifYou are a startup on a tight budget or need a free tier.
#8Best for CRO teams that run A/B tests
VWO Insights
VWO's behavior analytics product with heatmaps, session recordings, form analytics, funnels and on-page surveys.
- Paid plans from
- By tracked users
- Free plan
- Free trial
- Best for
- Marketing, CRO and product teams, from mid-sized businesses to enterprise
- Works on
- Websites and mobile apps
VWO Insights is the behavior analytics part of VWO's experimentation platform. It gives conversion teams click, scroll and dynamic heatmaps, session recordings, funnels, form analytics and on-page surveys in one product, with segmentation by device, source and custom attributes. The goal is to find out what is going wrong on a page and why.
Its main advantage is the link to testing. Findings in Insights can be turned into experiments in VWO Testing, VWO's separate A/B testing product, so research and tests sit in the same family of tools. It supports websites and mobile apps and integrates with Google Analytics, Shopify, WordPress and Segment. Pricing is based on monthly tracked users and billed annually, with a free trial.
Key features
- Click, scroll and dynamic heatmapsShow how visitors interact with each page, including interactive elements.
- Session recordingsReplays real visits with filters to find where people struggle.
- Form analyticsShows field-level drop-off and hesitation so you can fix leaky lead and checkout forms.
- On-page surveysAsks visitors questions on the page to learn why they behave as they do.
- Link to VWO TestingTurn a finding into an experiment in VWO Testing, so research flows straight into A/B tests.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Entry tier | Higher | Heatmaps and session recordings, priced on monthly tracked users |
| Higher tiers | Higher | Funnels, form analytics, surveys and more |
| Enterprise | Custom | Advanced features, security and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Plans are billed annually and priced on monthly tracked users. Free trial available.
Pros and cons
Pros
- Pairs closely with VWO's A/B testing products
- Broad behavior toolset in one product
- Supports web and mobile
- Suits structured CRO programs
Cons
- A/B testing is a separate VWO product, not part of Insights
- Pricing rises with traffic
- More complex than simple heatmap tools
Is it right for you?
Choose VWO Insights ifYou run a CRO program and already use, or plan to use, VWO for A/B testing.
Look elsewhere ifYou run a small site and want a free, simple heatmap tool.
#9Best for mobile app and game recordings
Smartlook
A session recording and product analytics tool for websites and mobile apps, with heatmaps, events and funnels.
- Paid plans from
- By sessions/mo
- Free plan
- Yes (limited sessions)
- Best for
- Product, UX and marketing teams at startups and mid-sized companies, including mobile app teams
- Works on
- Websites, iOS, Android, React Native, Flutter, Unity
Smartlook is a session recording and heatmap tool that works as well in mobile apps as on websites. Native SDKs for iOS and Android, plus React Native, Flutter and Unity, let app and game teams record sessions and build click, move and scroll heatmaps for app screens, something most website-first heatmap tools cannot do.
It also adds light product analytics. Events track what users do automatically or with custom code, funnels measure drop-off and link to the recordings behind it, and retention tables show who comes back. Crash and error reports tie each failure to the session that caused it. A free plan with limited monthly sessions lets you start, and Pro adds funnels and longer retention.
Key features
- Web and app session recordingsRecords websites and mobile app sessions so you can watch how users behave on every platform.
- Heatmaps for pages and app screensClick, move and scroll heatmaps work on web pages and on mobile app screens.
- Mobile SDKsNative iOS and Android SDKs plus React Native, Flutter and Unity, which few heatmap tools support.
- Crash and error reportsTies app crashes and errors to the recordings that led to them, which speeds up fixes.
- Events and funnelsTracks actions automatically or with custom code and measures drop-off between steps, linked to recordings.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Limited monthly sessions, recordings, heatmaps and basic events, short data retention |
| Pro | Higher | More sessions, funnels and longer retention |
| Enterprise | Custom | Custom volume, retention and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are priced by sessions per month, and there is a free trial of paid features.
Pros and cons
Pros
- Strong mobile and game app support
- Free plan to start
- Combines recordings with event analytics
- Crash reports linked to recordings
Cons
- Session caps on free and lower plans
- Short data retention on cheaper plans
- Fewer feedback and survey tools than some rivals
Is it right for you?
Choose Smartlook ifYou build a mobile app or game and want session recordings and heatmaps for app screens.
Look elsewhere ifYou need on-site surveys and feedback, or deep journey analytics for a large website.
#10Best for debugging web apps
LogRocket
A session replay and analytics platform that pairs recordings with errors, performance data and AI-surfaced issues.
- Paid plans from
- By sessions/mo
- Free plan
- Yes (1,000 sessions/mo)
- Best for
- Engineering, product and support teams at web and mobile software companies
- Works on
- Websites, React Native, iOS and Android
LogRocket is session replay built for software teams rather than marketers. Each replay comes with console logs, network requests and Redux state, and JavaScript errors and crashes are linked to the session where they happened. Performance monitoring tracks page load, CPU and memory, so you can see when a slow experience is the real cause of a drop-off.
Galileo AI watches sessions and surfaces the struggles affecting the most users, which saves hours of manual review. Funnels, paths and retention analysis, plus click and scroll heatmaps, round out the product side. It covers React Native and native iOS and Android, integrates with Jira, Sentry, Slack and Zendesk, and offers self-hosting on Enterprise. The free plan includes 1,000 sessions a month.
Key features
- Developer-grade session replayReplays include console logs, network requests and Redux state, so engineers can see exactly what went wrong.
- Galileo AIWatches sessions and surfaces the issues and struggles most affecting users.
- Error trackingCaptures JavaScript errors and crashes and links each one to the session where it happened.
- Performance monitoringTracks page load, CPU and memory to spot slow experiences that hurt conversions.
- Heatmaps and product analyticsClick and scroll heatmaps plus funnels, paths and retention analysis on captured sessions.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1,000 sessions a month, session replay, basic analytics and error tracking, limited data retention |
| Team | Higher | More sessions, product analytics and integrations |
| Professional | Higher | Advanced analytics, heatmaps and more retention, billed annually |
| Enterprise | Custom | SSO, advanced controls, self-hosting option and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are priced by monthly sessions.
Pros and cons
Pros
- Developer-grade replay with logs and network data
- AI surfacing of issues saves review time
- Errors and performance linked to sessions
- Free plan with 1,000 sessions a month
Cons
- Mainly suited to technical teams
- Analytics depth trails dedicated product analytics tools
- Session limits can be reached quickly on busy sites
Is it right for you?
Choose LogRocket ifYou are an engineering, product or support team that needs replays with logs, errors and performance data to fix bugs.
Look elsewhere ifYou are a marketer who only wants simple heatmaps for landing pages.
Best heatmap tool by need
- Free with no traffic limitsMicrosoft Clarity
- Checkout funnels and form analyticsMouseflow
- Heatmaps plus simple A/B testsCrazy Egg
- Shopify stores that want live chatLucky Orange
- Product teams and startupsPostHog
- Enterprise ecommerce and Hotjar usersContentsquare
- CRO programs using VWOVWO Insights
- Mobile apps and gamesSmartlook
- Debugging web appsLogRocket
What to look for in a heatmap tool
- Heatmap typesClick and scroll maps are standard. Movement, attention, zone and dynamic heatmaps for menus and dropdowns give extra detail on complex pages.
- Session recording limitsCheck how many recordings or sessions each plan allows per month and how long they are stored. Caps are the main reason heatmap tool pricing jumps.
- Frustration signalsRage click detection, dead clicks and friction or frustration scores surface the sessions worth watching and save hours of review.
- Funnels and form analyticsIf you sell or capture leads, funnels and field-level form analytics show where people drop out and which fields to fix.
- Mobile and app supportWebsite heatmap tools only cover pages. If you have an iOS or Android app, look for native SDKs and heatmaps for app screens.
- Privacy and data controlLook for masking of inputs and sensitive text, cookie consent support for EU visitors, and data hosting options if you have strict rules.
How much do heatmap tools cost in 2026?
Heatmap tools range from completely free to custom enterprise contracts. Most paid plans are priced by monthly pageviews, sessions or recordings, so the real cost depends on your traffic.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | Microsoft Clarity (unlimited), plus free plans from Mouseflow, Lucky Orange, PostHog, Smartlook and LogRocket | Small sites, startups and anyone testing heatmaps |
| Self-serve paid | Monthly plans by pageviews, sessions or recordings | Crazy Egg, Mouseflow, Lucky Orange, Smartlook, LogRocket | Small and mid-sized businesses, stores and agencies |
| Usage-based | Pay per unit above a free allowance | PostHog | Product and engineering teams that want to start free and scale |
| Enterprise | Annual billing, often a custom quote | Contentsquare, Fullstory, VWO Insights | Large digital, ecommerce and CRO teams |
Pricing models from vendor plan information, November 2026.
Before you pay for heatmap software, run Microsoft Clarity for a few weeks. It is free, so it tells you how much behavior data you actually use. Upgrade only when you need something it lacks, such as funnels, form analytics, surveys or A/B testing, and size your plan to your real monthly sessions, since recording caps are what push most bills up.
How we chose the best heatmap tools
We started with the heatmap and session recording tools in the MakeSuccessOnline directory and added well-known tools we have not reviewed yet. We installed tracking on test pages, compared heatmaps and recordings, checked how quickly each tool surfaced problem sessions, and reviewed funnels, forms and mobile support where offered. Vendor documentation and pricing were checked in November 2026. Hotjar is not ranked because it no longer accepts new sign-ups.
- Heatmaps and replay qualityHeatmap types, replay fidelity, filters and how easily you find the right sessions.30%
- Insight featuresFrustration signals, funnels, form analytics, surveys and AI summaries.20%
- Pricing and valueFree plans, recording caps and how cost grows with traffic.20%
- Ease of useHow quickly a marketer or small team gets useful findings.10%
- Platform coverageWebsites, mobile apps and integrations with analytics and store platforms.10%
- Privacy and controlsMasking, consent support and data hosting options.10%
How to choose a heatmap tool
- Start with a free toolInstall Microsoft Clarity first. It costs nothing and shows whether heatmaps and recordings answer your questions.
- Estimate your trafficCheck monthly sessions and pageviews in your analytics. Paid heatmap tool pricing is based on them, so this decides your plan.
- List the questions you need answeredClicks and scrolls need only heatmaps. Checkout drop-off needs funnels and form analytics, and the why needs surveys.
- Check platform fitConfirm support for your site builder or store, and for native apps if you have them.
- Decide where you will actIf you want to test fixes, pick a tool with A/B testing such as Crazy Egg or PostHog, or one linked to a testing tool like VWO.
- Review privacy settingsCheck input masking, cookie consent for EU visitors and where recordings are stored before you go live.
Check during the free trial
- How many recordings or sessions will your real traffic use each month?
- Do frustration signals point you to useful sessions quickly?
- Do heatmaps handle dropdowns, menus and other dynamic elements?
- Are forms, passwords and personal data masked by default?
- How long are recordings stored on the plan you would buy?
Red flags
- Recording caps far below your monthly traffic
- Data storage so short you cannot compare months
- No input masking or privacy controls
- No clear answer on cookie consent for EU visitors
- Annual contracts required before any trial
Heatmap tools FAQ
What are the best heatmap tools?
The best heatmap tools are Microsoft Clarity for free, unlimited heatmaps and recordings, Mouseflow for funnels and form analytics, and Crazy Egg for heatmaps plus A/B testing. Lucky Orange suits small stores that want live chat, and PostHog suits product teams. Enterprise sites should look at Contentsquare or Fullstory.
What is the best free heatmap tool?
Microsoft Clarity is the best free heatmap tool. It is completely free with no traffic limits and includes heatmaps, session recordings, rage and dead click detection and AI summaries. PostHog's free tier, with 5,000 recordings a month, is the best free option for product teams.
Is Microsoft Clarity really free?
Yes. Microsoft Clarity is completely free, with no traffic limits and every feature included: heatmaps, session recordings, frustration signals, Copilot and integrations. The trade-offs are that behavior data is processed by Microsoft, it uses cookies, and it has no surveys or A/B testing.
What is the best Hotjar alternative?
Hotjar no longer accepts new sign-ups, and its capabilities are moving into Contentsquare. For small and mid-sized sites, Microsoft Clarity is the best free alternative, while Mouseflow and Lucky Orange add funnels, form analytics and surveys, with free plans to start. Enterprise teams can go to Contentsquare directly.
Microsoft Clarity vs Crazy Egg: which is better?
Microsoft Clarity is better if you want free heatmaps and recordings with no traffic limits. Crazy Egg is better if you want built-in A/B testing and its Confetti report, which splits clicks by traffic source. Crazy Egg has no free plan but offers a 30-day free trial.
How much do heatmap tools cost?
Heatmap tools cost from $0 to custom enterprise contracts. Microsoft Clarity is free, and several tools have limited free plans. Self-serve paid plans are priced by monthly pageviews, sessions or recordings, while Contentsquare and Fullstory are sales-quoted and VWO Insights is billed annually on monthly tracked users.
Do heatmap tools work on mobile apps?
Some do. Microsoft Clarity, Smartlook, Fullstory, PostHog and LogRocket offer SDKs for native iOS and Android apps, and Smartlook also supports Flutter and Unity. Crazy Egg, Mouseflow and Lucky Orange work on websites only, so app teams should rule them out early and test an SDK-based tool on a real build.
How do I choose a heatmap tool?
To choose a heatmap tool, start with Microsoft Clarity for free, then estimate your monthly sessions and list what you need beyond heatmaps. Funnels and form analytics point to Mouseflow, A/B testing to Crazy Egg or PostHog, mobile apps to Smartlook, and revenue analysis to Contentsquare.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.