Independently tested ranking
Best Analytics Tools for SaaS in 2026
10 analytics tools for SaaS compared on product analytics, revenue metrics, marketing-site tracking, session replay, free plans and price.
- Tools compared
- 10
- With a free plan
- 8 of 10
- Median entry price
- $49/mo
- Average rating
- 4.5
On this page
Which analytics tool is best for SaaS?
The best analytics tools for SaaS in 2026 are PostHog for analytics, session replay and feature flags in one platform, Mixpanel for self-serve funnels and retention, Amplitude for scaling teams that want deep analysis plus experiments, Pendo for B2B feature adoption and ChartMogul for MRR and churn. Most SaaS teams also add Google Analytics 4, which is free, for marketing-site traffic. PostHog and Mixpanel both include 1M free events a month.
Our top picks
Best overall
PostHog
Product analytics, session replay, feature flags, experiments and surveys behind one SDK, with a large free monthly allowance.
Paid plans from Usage-based
See why we picked itBest for self-serve product analytics
Mixpanel
Funnel, retention and cohort reports any PM can build, free up to 1M events and 10K session replays a month.
Paid plans from $100/mo annual
See why we picked itBest for SaaS revenue metrics
ChartMogul
Turns Stripe, Chargebee or Paddle data into MRR, churn and LTV automatically, free for early-stage companies.
Paid plans from Priced by revenue
See why we picked itKey takeaways
- Most SaaS companies need three kinds of analytics: product analytics for in-app behavior, web analytics for the marketing site and revenue analytics for MRR and churn.
- PostHog and Mixpanel each include 1M free events a month, enough to run product analytics for an early SaaS product at no cost.
- Google Analytics 4 measures acquisition well but is not built for account-level product questions. Pair it with a product analytics tool.
- For B2B SaaS, check for account-level analytics. Pendo includes it, and Mixpanel sells Group Analytics as a paid add-on.
- Product analytics tools do not calculate MRR from billing data. ChartMogul connects to Stripe, Chargebee and Paddle and is free for early-stage companies.
What is an analytics tool?
SaaS analytics tools measure how people find, use and pay for a software product, turning signups, feature usage and subscription data into funnels, retention curves and revenue metrics. The best analytics tools for SaaS answer three questions: where good customers come from, which actions lead to activation and retention, and why MRR goes up or down.
A SaaS analytics stack usually has three layers. Product analytics software such as PostHog, Mixpanel or Amplitude tracks behavior inside the app. Web analytics such as Google Analytics 4 or Plausible measures the marketing site and trial signups. Subscription analytics such as ChartMogul turns billing data into MRR, churn and LTV. B2B SaaS also needs account-level views, because a customer is a company, not one user.
Best analytics tools compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | PostHog |
Analytics, replay and flags in one | Yes (1M events/mo) | Usage-based | ★4.6 |
| 2 | Mixpanel |
Self-serve funnels and retention | Yes (1M events/mo) | $100/mo annual | ★4.4 |
| 3 |  Amplitude |
Deep analysis for scaling teams | Yes (Starter) | $49/mo (Plus) | ★4.5 |
| 4 |  Heap |
Autocapture and retroactive analysis | Yes (limited sessions) | Custom | ★4.4 |
| 5 |  Pendo |
Adoption and in-app guides | Yes (up to 500 MAUs) | Custom | ★4.4 |
| 6 |  Google Analytics 4 |
Free acquisition reporting | Yes (standard GA4) | Free | ★4.2 |
| 7 |  Fullstory |
Session replay and frustration signals | No (free trial) | Custom | ★4.5 |
| 8 | ChartMogul | Subscription revenue metrics | Yes (early-stage revenue cap) | Priced by revenue | Not yet reviewed |
| 9 |  Plausible Analytics |
Cookieless marketing-site analytics | No (30-day trial) | $9/mo | ★4.8 |
| 10 |  Microsoft Clarity |
Free heatmaps and recordings | Yes (completely free) | Free | ★4.5 |
Our rating comes from MakeSuccessOnline's reviews. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026.
The 10 best analytics tools in 2026
No single tool covers every SaaS analytics need. The list below starts with product analytics platforms, then the tools that fill specific gaps: marketing-site traffic, session replay and subscription revenue.
#1Best all-in-one analytics platform for SaaS
PostHog
An all-in-one, open-source platform for product analytics, session replay, feature flags, A/B testing and surveys.
- Paid plans from
- Usage-based
- Free plan
- Yes (1M events/mo)
- Best for
- Engineers, product teams and technical founders at startups and SaaS companies
- Works on
- Web app (PostHog Cloud in US or EU); SDKs for web, iOS, Android, React Native, Flutter and many server languages; self-hosted open-source option
PostHog is the best analytics tool for most SaaS teams because it puts product analytics, session replay, feature flags, experiments and surveys behind one SDK. You can build a signup-to-activation funnel, watch sessions from users who dropped off, then ship a fix behind a feature flag and A/B test it. Autocapture records clicks and page views from day one, before you write custom tracking.
For SaaS, the data warehouse is the quiet win. Sync Stripe, HubSpot or your production database and query it with SQL beside event data, so feature usage and revenue sit in one place. The free allowance covers 1M events, 5K recordings, 1M feature flag requests and 1,500 survey responses each month. After that you pay per unit, with billing limits per product, and data can be hosted in the US or EU.
Key features
- Product analyticsTrends, funnels, retention, user paths and stickiness charts, plus SQL for custom questions. That covers activation, engagement and churn analysis for a SaaS product without a second tool.
- Session replayRecordings of real sessions include console and network logs and link to events, so a drop in your onboarding funnel comes with the sessions that explain it.
- Feature flagsRoll a feature out to a percentage or segment of users, such as one pricing tier, and switch it off instantly if something breaks.
- ExperimentsRun A/B and multivariate tests measured on the same PostHog analytics, so test results and product dashboards never disagree.
- Data warehouseSync data from Stripe, HubSpot, databases and more and query it with SQL beside event data, which lets you connect product usage to subscription revenue.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Monthly free allowance per product: 1M events, 5K recordings, 1M feature flag requests, 1,500 survey responses |
| Pay-as-you-go | Usage-based | Per-unit pricing beyond the free allowance, longer data retention and billing limits per product |
| Boost / Scale / Enterprise add-ons | Higher | Extra platform, security and support features for larger teams |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Each product has its own free allowance and per-unit price after it.
Pros and cons
Pros
- Analytics, replay, flags, experiments and surveys with one SDK
- Large free allowance each month
- Pay only for what you use, with billing limits
- Open source with US or EU hosting
Cons
- Can overwhelm marketers who just want traffic stats
- Costs are harder to predict as usage grows
- Getting the most from it needs technical setup
Is it right for you?
Choose PostHog ifYour SaaS team is engineering-led and wants product analytics, replay, feature flags and A/B testing without paying several vendors.
Look elsewhere ifYour analytics users are mainly non-technical marketers, or finance needs a fixed, predictable monthly bill.
#2Best for self-serve funnels, retention and cohorts
Mixpanel
An event-based analytics tool for tracking how users move through a product, with funnels, retention and session replay.
- Paid plans from
- $100/mo annual
- Free plan
- Yes (1M events/mo)
- Best for
- Product managers, growth teams and founders at SaaS, mobile and consumer apps
- Works on
- Web app; SDKs for websites, iOS, Android, React Native, Flutter and server-side; HTTP API
Mixpanel is the quickest way for a SaaS product manager to answer funnel and retention questions without waiting on an analyst. Insights, Funnels, Retention and Flows reports are built by point and click, and Cohorts let you compare trial users who invited a teammate with those who did not. The interface is clear enough that PMs, founders and customer success staff can build their own reports.
B2B SaaS teams should look at the Group Analytics add-on, which analyzes behavior by account instead of individual user, so you can see which customer companies are active before renewal. Session replay, experiments and feature flags now sit next to the core reports. The free plan covers up to 1M events a month with 10K session replays, and Growth starts from $100/mo billed annually, with monthly usage pricing also offered.
Key features
- FunnelsMeasure conversion through a sequence of steps, such as signup, first project and invite, and see exactly where trial users drop off.
- RetentionSee how often users come back after a first action, by cohort, which is the clearest early signal of product-market fit and future churn.
- CohortsGroup users by behavior or properties and compare them in any report, for example paying users versus free users on the same feature.
- Group AnalyticsAnalyze behavior by account or company instead of individual user, which B2B SaaS teams need for account health and expansion. It is a paid add-on.
- Session replayWatch sessions linked to events to see why a funnel step fails, without switching to a separate replay tool.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 1M events/mo, core reports, 10K session replays, unlimited saved reports |
| Growth | From $100/mo annual | Saved cohorts and metrics, more replays and experiments, add-ons such as Group Analytics (first 1M events free; monthly usage pricing also offered) |
| Enterprise | Custom | Custom data retention, higher volumes, advanced access controls and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Pricing is based on monthly event volume.
Pros and cons
Pros
- Funnels and retention reports are quick to build
- Generous free plan
- Clear interface for non-analysts
- Session replay linked to events
Cons
- Needs careful event planning before you start
- Costs climb with event volume
- Account-level Group Analytics costs extra
Is it right for you?
Choose Mixpanel ifPMs and founders will run most of the analysis and you want fast, self-serve funnel and retention reports on a generous free plan.
Look elsewhere ifYou only need marketing-site traffic stats, or nobody can set up event tracking.
#3Best for scaling SaaS teams that want depth plus experiments
Amplitude
A digital analytics platform that shows how people use your product, with session replay, experiments and in-app guides built in.
- Paid plans from
- $49/mo (Plus)
- Free plan
- Yes (Starter)
- Best for
- Product, growth and data teams at SaaS, mobile and digital businesses, from startups to enterprises
- Works on
- Web app; SDKs for websites, iOS, Android, React Native, Flutter and server-side; HTTP API
Amplitude suits SaaS teams that are scaling and want deeper behavioral analysis than a basic funnel tool. Funnels, retention and journeys are point and click, and behavioral cohorts let you define a group, such as accounts that used a key feature in week one, and reuse it in every chart. Data governance tools help keep event names consistent as the product and the team grow.
It also covers what happens after the analysis. Experiment and feature flags test changes on the same data, guides and surveys reach users inside the product, and audience activation syncs cohorts to tools like HubSpot, Salesforce and Braze for lifecycle campaigns. The free Starter plan includes product and web analytics, session replay and one active experiment, and the Plus plan starts at $49/mo.
Key features
- Funnels, retention and journeysPoint-and-click charts show where users drop off, how often they come back and the paths they take, without writing SQL.
- Behavioral cohortsSave a group by what users did and reuse it across every chart, which makes it quick to compare activated accounts with ones that churned.
- Experiment and feature flagsRun A/B tests and roll features out gradually, measured on the same behavioral data, so pricing page and onboarding tests use one source of truth.
- Guides and surveysShow in-product walkthroughs and ask users questions, then connect their answers to what they did in the product.
- Audience activationSync cohorts to ad, email and CRM tools so marketing and customer success can act on the analysis, for example nudging trial users who never reached activation.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter (Free) | $0 | Product and web analytics, session replay, one active experiment within a monthly event allowance |
| Plus | $49/mo | Custom events and formulas, behavioral cohorts, alerts, longer data retention |
| Growth | Custom | Advanced analysis, more replays and experiments, SSO and permissions |
| Enterprise | Custom | Unlimited projects, advanced access controls and user management |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Pricing is based on event volume.
Pros and cons
Pros
- Deep behavioral analysis for product teams
- Analytics, replay, experiments and guides in one platform
- Free plan good enough to start
- Strong warehouse and activation integrations
Cons
- Costs rise quickly with event volume
- Many advanced features sit on custom-priced plans
- Can feel complex for non-analysts
Is it right for you?
Choose Amplitude ifYour SaaS product is growing, you have a product or data team, and you want analysis, experiments and activation on one data set.
Look elsewhere ifYou are pre-launch with no one to own event tracking, or you only need simple traffic numbers.
#4Best for analytics without a tracking plan
Heap
A product analytics tool that automatically captures every click, page view and form change so you can analyze behavior without tagging events first.
- Paid plans from
- Custom
- Free plan
- Yes (limited sessions)
- Best for
- Product and digital teams at SaaS and ecommerce companies who want analytics without heavy engineering work
- Works on
- Web app; SDKs for websites, iOS, Android and React Native; server-side API
Heap is built for SaaS teams that do not want to wait on engineers for a tracking plan. Its autocapture records clicks, page views, form submissions and more from the moment you install it. So when someone asks how many trial users opened the billing page last month, the data already exists. You define virtual events after the fact in a visual editor, without code changes.
Funnels, retention, journeys and segments cover the core product questions, and Heap Connect syncs data to Snowflake, BigQuery or Amazon Redshift for SQL analysis. Heap is now part of Contentsquare, which acquired it in 2023, and its features are being brought into the Contentsquare platform. A free plan covers core charts with limited data history, but paid plans are quote-based, so expect a sales conversation.
Key features
- AutocaptureRecords clicks, page views, form submissions and more automatically, so historical data exists for events you only decide to analyze later.
- Virtual eventsDefine events retroactively from captured data in a visual editor, without code changes or a release cycle.
- Funnels and retentionSee conversion through steps like signup, setup and first value, and how often users come back.
- SegmentsGroup users by behavior and properties, such as trial versus paid, and compare them in charts.
- Heap ConnectSync Heap data to a data warehouse so analysts can join product behavior with billing and CRM data in SQL.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Core analytics charts with limited data history, priced by monthly sessions |
| Growth | Higher | More history, more users, additional analysis features |
| Pro | Custom | Advanced analysis and governance |
| Premier | Custom | Full platform, warehouse features and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are priced by monthly sessions and billed annually.
Pros and cons
Pros
- Autocapture means little tracking setup
- Retroactive analysis on data captured before you defined an event
- Easy for non-technical users
- Free plan to start
Cons
- Paid prices are not published
- Autocapture can produce messy data without governance
- Free plan limits are tight for growing products
Is it right for you?
Choose Heap ifYour SaaS team has little engineering time for tracking and wants to answer questions about past behavior on demand.
Look elsewhere ifYou want published, self-serve pricing, or you prefer a strict, hand-coded tracking plan.
#5Best for B2B SaaS onboarding and feature adoption
Pendo
A product experience platform combining product analytics with in-app guides, feedback and session replay.
- Paid plans from
- Custom
- Free plan
- Yes (up to 500 MAUs)
- Best for
- Product, customer success and digital adoption teams at B2B SaaS companies and enterprises
- Works on
- Web app; snippet for web apps; SDKs for iOS, Android and other mobile frameworks; desktop app support
Pendo is the pick for B2B SaaS teams whose main analytics question is adoption: are customers finding and using the features you ship? It tracks page and feature usage, funnels, paths and retention, with retroactive tagging of UI elements. Account-level analytics shows usage by customer company, and customer success teams use that view to spot quiet accounts before renewal.
The difference from pure analytics tools is that Pendo lets you act on what you find. The no-code builder creates tooltips, walkthroughs and announcements inside your app, the Resource Center gives users an in-app help hub, and NPS surveys tie scores to usage. Pendo Free covers up to 500 monthly active users with analytics, guides and NPS, and paid plans are quote-only and priced by monthly active users.
Key features
- Account-level analyticsSee usage by customer account, not just by user, which is what B2B customer success and renewal conversations depend on.
- In-app guidesBuild tooltips, walkthroughs and announcements inside your app without code, so you can improve onboarding without an engineering sprint.
- Product analytics with retroactive taggingTrack page and feature usage, funnels, paths and retention, and tag UI elements after the fact to see their history.
- NPS and surveysCollect NPS scores and survey answers inside the product, tied to usage data, so you can see what detractors actually do.
- FeedbackCollect and prioritize feature requests from users and customers in the same platform that measures adoption.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 500 MAUs with product analytics, in-app guides and NPS surveys |
| Base | Custom | Analytics and in-app guides for one app |
| Core | Custom | Adds more analytics, guide and feedback features |
| Pulse | Custom | Adds NPS and feedback tools |
| Ultimate | Custom | Full platform |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are quote-based, billed annually and priced by monthly active users.
Pros and cons
Pros
- Analytics and in-app guidance in one tool
- Strong account-level insight for B2B
- No-code guide builder
- Free plan for small products
Cons
- Paid pricing is quote-only and often expensive
- Free plan capped at 500 MAUs
- Deeper analysis is less flexible than dedicated analytics tools
Is it right for you?
Choose Pendo ifYou run a B2B SaaS product and your biggest goals are onboarding, feature adoption and account health for customer success.
Look elsewhere ifYou are an early startup that needs deep event analytics on a small budget, or a consumer app with very large user counts.
#6Best free tool for SaaS marketing-site traffic
Google Analytics 4
Google's free event-based analytics platform for measuring traffic, engagement and conversions across websites and apps.
- Paid plans from
- Free
- Free plan
- Yes (standard GA4)
- Best for
- Any business with a website or app, from small sites to enterprises (via Analytics 360)
- Works on
- Web app; tracking via Google tag, Google Tag Manager and Firebase SDKs for iOS and Android; mobile app for viewing reports
Google Analytics 4 is the free standard for measuring a SaaS marketing site: which channels, campaigns and search queries bring visitors, and how many of them start a trial or book a demo. Mark signups and demo requests as key events, compare data-driven and last-click attribution, and link Google Ads and Search Console to see which keywords and campaigns bring visitors who convert.
It is not a product analytics tool. GA4 is a poor fit for user-level questions inside a logged-in app, such as which accounts adopted a feature, so most SaaS teams pair it with PostHog, Mixpanel or Amplitude. The free BigQuery export lets analysts join raw event data with other business data. Standard GA4 is free for most sites, and Analytics 360 is quote-based for enterprises that need higher limits.
Key features
- Key events and attributionMark trial signups and demo requests as key events and compare data-driven and last-click attribution across channels.
- Google Ads and Search Console linksSee which campaigns and search queries bring visitors who convert, and send key events back to Google Ads to improve bidding.
- ExplorationsBuild custom funnel, path, segment overlap and cohort reports when the standard reports do not answer your question.
- Free BigQuery exportSend raw event data to BigQuery so analysts can join marketing-site behavior with CRM or billing data.
- Consent mode supportWorks with Google consent mode to adjust tracking and model missing data when visitors decline cookies, which matters for EU traffic.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Standard | Free | Full GA4 reporting, explorations, audiences, Google Ads links and BigQuery export |
| Analytics 360 | Custom | Higher data limits, more properties and custom dimensions, service-level agreements and enterprise support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Standard GA4 is free; data limits apply to retention, custom dimensions and daily BigQuery export volume.
Pros and cons
Pros
- Free, with no traffic cap for most sites
- Best link to Google Ads and Search Console
- Tracks websites and apps together
- Free raw data export to BigQuery
Cons
- The interface and reports are hard to learn
- Some reports use sampled or thresholded data
- Not built for account-level product analytics or CRM-revenue attribution
Is it right for you?
Choose Google Analytics 4 ifYou need free traffic, channel and conversion reporting for your SaaS marketing site, especially if you run Google Ads.
Look elsewhere ifYou want simple, privacy-first stats, or you need to analyze what users do inside your app.
#7Best for diagnosing UX friction with session replay
Fullstory
A behavioral data platform that captures every interaction on websites and apps for session replay, heatmaps and analytics.
- Paid plans from
- Custom
- Free plan
- No (free trial)
- Best for
- Product, UX, ecommerce and engineering teams at mid-size and enterprise companies
- Works on
- Web app; capture for websites and native iOS and Android apps
Fullstory is for SaaS teams that need to see exactly why users get stuck. Its pixel-accurate session replay is searchable by what users did, so you can pull up every session where someone failed to finish onboarding. Frustration signals automatically flag rage clicks, dead clicks, error clicks and thrashed cursors, which often surface broken buttons and confusing screens nobody reported.
Dev tools in replay attach console logs and network requests to each session, which helps support and engineering reproduce bugs from a ticket. Autocapture lets you define events and analyze retroactively, and data syncs to warehouses such as Snowflake and BigQuery. Fullstory has no free plan and pricing is quote-only, so it fits mid-size and larger SaaS companies better than early startups. A free trial is available.
Key features
- Session replayPixel-accurate playback of real user sessions, searchable by what users did, such as everyone who abandoned the setup wizard.
- Frustration signalsAutomatically flags rage clicks, dead clicks, error clicks and thrashed cursors, so you find UX problems without watching hours of sessions.
- Dev tools in replayConsole logs and network requests are attached to sessions, which shortens the time from a support ticket to a reproduced bug.
- Funnels and conversionsMeasure step-by-step conversion and jump straight into replays of users who dropped off at a given step.
- AutocaptureCaptures interactions without tagging, so you can define events and analyze them retroactively.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Business | Custom | Session replay, heatmaps, funnels, frustration signals |
| Advanced | Custom | More analytics and data features |
| Enterprise | Custom | Full platform, advanced governance and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. All plans are quote-based, billed annually and priced by monthly sessions. A free trial is available.
Pros and cons
Pros
- High-quality session replay with strong search
- Automatic frustration signals
- Works for web and native mobile apps
- Strong privacy controls
Cons
- No free plan
- No published pricing; quote only
- Product analytics depth trails dedicated tools
Is it right for you?
Choose Fullstory ifYou are a mid-size or larger SaaS company and need to find and reproduce the UX issues behind drop-offs and support tickets.
Look elsewhere ifYou are an early startup on a tight budget, or you need a free tier.
#8Best for MRR, churn and LTV reporting
ChartMogul
Subscription analytics that turns billing data into MRR, churn, LTV and cohort reports for SaaS companies.
- Paid plans from
- Priced by revenue
- Free plan
- Yes (early-stage revenue cap)
- Best for
- SaaS and subscription businesses, from early-stage startups to scale-ups
- Works on
- Web app
ChartMogul answers the questions product analytics tools cannot: what is our MRR, why did it change, and how much revenue are we losing to churn? It connects to Stripe, Chargebee, Recurly, Braintree, Paddle, the App Store and Google Play, then calculates MRR, ARR, ARPA, churn, LTV and customer counts automatically. That replaces the metrics spreadsheet many founders maintain by hand.
MRR movements break growth into new, expansion, contraction, churn and reactivation, and retention cohorts show how revenue holds up over time. You can segment every metric by plan, country or custom attributes and share reports with investors. The Launch plan is free until your business passes a revenue threshold, then paid plans are priced by tracked revenue. It covers subscription data only, so pair it with a product analytics tool.
Key features
- Subscription metricsMRR, ARR, ARPA, churn, LTV and customer counts calculated automatically from billing data, with no spreadsheet formulas to maintain.
- Billing system connectorsConnect Stripe, Chargebee, Recurly, Braintree, Paddle and app stores, or send data from a custom billing setup through the Import API.
- MRR movementsBreaks MRR into new, expansion, contraction, churn and reactivation, so you can see whether growth came from new logos or upgrades.
- Cohort analysisRetention cohorts show how revenue and customer retention change over time, which is the core of a SaaS churn analysis.
- Subscription CRMA customer view with revenue history and lead-to-customer tracking, so sales and customer success see each account's value.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Launch | $0 | Core subscription metrics and reports, free up to a revenue threshold |
| Paid plans | Higher | More metrics, CRM features and data tools, priced by tracked revenue |
| Enterprise | Custom | Custom limits and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are priced by the revenue you track, billed monthly or annually.
Pros and cons
Pros
- Accurate SaaS metrics with no spreadsheet work
- Free tier for early-stage startups
- Connects to most popular billing systems
- Clear MRR movement and cohort reports
Cons
- Only analyzes revenue and subscription data, not product usage or web traffic
- Paid pricing scales with revenue
- Messy billing setups may need data cleaning
Is it right for you?
Choose ChartMogul ifYou need reliable MRR, churn and LTV numbers for board meetings, investor updates or RevOps without building them in a spreadsheet.
Look elsewhere ifYou are not a subscription business, or you need website or product usage analytics.
#9Best privacy-friendly analytics for SaaS marketing sites
Plausible Analytics
Lightweight, cookie-free, open-source web analytics on a single simple dashboard.
- Paid plans from
- $9/mo
- Free plan
- No (30-day trial)
- Best for
- Site owners, startups, SaaS and ecommerce teams that want simple, privacy-friendly traffic analytics
- Works on
- Cloud or self-hosted (Community Edition), websites
Plausible is a privacy-friendly alternative to Google Analytics for SaaS marketing sites. Its small script does not use cookies or collect personal data, which helps with privacy rules for EU visitors. Everything sits on one dashboard: click a source, page or country and the whole view filters by it, so founders and marketers get answers in seconds instead of building reports.
Track signups, demo requests and outbound clicks as goals and see conversion rates by source. The Business plan adds funnels, custom properties and the Stats API. Starter is $9/mo for one site and up to 10k monthly pageviews, Growth is $14/mo and Business is $19/mo at the lowest pageview tier, with prices rising as traffic grows. There is a 30-day free trial, and the open-source Community Edition can be self-hosted.
Key features
- Cookie-free trackingA small script that does not use cookies or collect personal data, which helps SaaS companies with EU visitors meet privacy rules.
- One-page dashboardAll key numbers sit on a single page, and clicking any source, page or country filters the whole dashboard by it.
- Goals and custom eventsTrack trial signups, demo requests and outbound clicks as goals, and see conversion rates by traffic source.
- FunnelsOn the Business plan, build funnels to see where visitors drop off between landing page, pricing page and signup.
- Google Analytics importImport historical Google Analytics data so your charts do not start from zero when you switch.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $9/mo | 1 site, up to 10k monthly pageviews, goals, custom events, reports and Google Analytics import |
| Growth | $14/mo | Up to 3 sites and 3 team members, shared links and embedded dashboards |
| Business | $19/mo | Up to 10 sites, funnels, ecommerce revenue, custom properties and the Stats API |
| Enterprise | Custom | SSO, higher API limits, raw data exports and priority support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices shown are the lowest pageview tier and rise with traffic. 30-day free trial, no card required; the self-hosted Community Edition is free.
Pros and cons
Pros
- Easiest dashboard in its category
- No cookies and a very small script
- Open source, with a self-hosted option
- Low starting price for small sites
Cons
- No free cloud plan after the trial
- Funnels need the Business plan
- Not built for user-level or product analysis
Is it right for you?
Choose Plausible Analytics ifYou want simple, cookie-free traffic and conversion stats for your SaaS marketing site without learning GA4.
Look elsewhere ifYou need user-level product analytics, or you want a free cloud plan.
#10Best free heatmaps and recordings for SaaS marketing pages
Microsoft Clarity
A free behavior analytics tool from Microsoft with heatmaps, session recordings and AI summaries.
- Paid plans from
- Free
- Free plan
- Yes (completely free)
- Best for
- Website owners, marketers, UX teams and app developers of any size
- Works on
- Websites, iOS and Android apps
Microsoft Clarity gives SaaS teams heatmaps and session recordings for free, with no traffic limits. Install it on your marketing site and pricing page to see where visitors click, how far they scroll and which sections they skip before signing up. Rage and dead click detection flags spots where people click repeatedly or click elements that do nothing, which often point to bugs.
Copilot in Clarity summarizes recordings and dashboards and answers questions about your data in plain language, which saves time watching sessions. It connects with Google Analytics, so you can move from a traffic number to the recordings behind it, and SDKs cover native iOS and Android apps too. It does not track conversions or revenue on its own, and it uses cookies, so EU visitors need consent.
Key features
- HeatmapsSee where visitors click and how far they scroll on each page, split by device, to spot ignored sections and missed calls to action on pricing and feature pages.
- Session recordingsWatch real visits, filtered by page, device, country or behavior, to see where people get stuck before signing up.
- Rage and dead click detectionFlags sessions where visitors click repeatedly in frustration or click elements that do nothing, which often reveal broken buttons.
- Copilot in ClarityWrites summaries of recordings and dashboards and answers questions about your data in plain language.
- Google Analytics integrationConnects with Google Analytics so you can move between traffic numbers and the recordings behind them.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | No traffic limits; heatmaps, session recordings, frustration signals, Copilot and integrations |
Microsoft Clarity is free, with all features included and no traffic limits, as of November 2026.
Pros and cons
Pros
- Completely free with no traffic limits
- Heatmaps and recordings are quick to set up
- Frustration signals find problems fast
- AI summaries save time watching recordings
Cons
- Not a full analytics tool for traffic and conversions
- No surveys, feedback widgets or A/B testing
- Uses cookies, so EU visitors need consent
Is it right for you?
Choose Microsoft Clarity ifYou want free heatmaps and recordings on your SaaS marketing site to pair with GA4 or Plausible.
Look elsewhere ifYou need funnels with revenue attribution, experiments, or cannot send behavior data to Microsoft.
Best analytics tool by need
- All-in-one product analyticsPostHog
- Self-serve funnels for PMsMixpanel
- Scaling teams running experimentsAmplitude
- Analytics without a tracking planHeap
- B2B onboarding and feature adoptionPendo
- Marketing-site traffic and Google AdsGoogle Analytics 4
- Diagnosing UX frictionFullstory
- MRR, churn and LTVChartMogul
- Cookieless website statsPlausible Analytics
What to look for in an analytics tool
- Funnel, retention and cohort analysisThe core of product analytics for SaaS. You should be able to build a signup-to-activation funnel and a retention chart by cohort in minutes, without SQL.
- Account-level (B2B) analyticsB2B SaaS analytics needs usage rolled up by customer company, so customer success can see account health and expansion signals before renewal.
- Event tracking or autocapturePlanned event tracking gives clean data. Autocapture lets you analyze retroactively without tagging first. PostHog, Heap and Fullstory all autocapture.
- Session replay and frustration signalsRecordings linked to funnel steps show why trial users drop off. Rage and dead click detection points you to broken screens fast.
- Revenue and subscription metricsMRR, churn and LTV come from billing data, not events. Look for direct connectors to Stripe, Chargebee or Paddle, or a warehouse that can join both.
- Pricing model and free tierSaaS analytics pricing scales by events, sessions, MAUs or revenue. Check the free allowance and what happens when you pass it, because costs climb with growth.
How much do analytics tools for SaaS cost in 2026?
Most SaaS teams can start free. Google Analytics 4 and Microsoft Clarity are free, PostHog and Mixpanel include 1M events a month, and ChartMogul is free below a revenue threshold. Paid self-serve plans start at $9/mo for web analytics and $49/mo for product analytics, while adoption and replay platforms are quote-only and ChartMogul's paid plans scale with tracked revenue.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | Google Analytics 4, Microsoft Clarity, PostHog Free, Mixpanel Free, Amplitude Starter, Heap Free, Pendo Free (500 MAUs), ChartMogul Launch | Early-stage SaaS validating activation, retention and acquisition |
| Simple web analytics | $9 to $19/mo | Plausible Starter, Growth and Business | Marketing sites that want cookie-free traffic and conversion stats |
| Self-serve product analytics | $49 to $100+/mo, usage-based | Amplitude Plus ($49/mo), Mixpanel Growth (from $100/mo annual), PostHog pay-as-you-go | Growing SaaS products that have passed free limits |
| Quote-based, revenue-based and enterprise | Custom or scales with volume, often annual | Pendo, Heap, Fullstory, Amplitude Growth and Enterprise, Mixpanel Enterprise, Analytics 360, ChartMogul paid plans (priced by revenue) | Scale-ups needing governance, account-level adoption, replay at volume or support |
Entry prices from vendor pricing information, November 2026. Usage-based prices depend on your event, session, MAU or revenue volume.
A practical SaaS analytics stack for an early company costs nothing: GA4 or Plausible for the marketing site, PostHog or Mixpanel for the product, Clarity for heatmaps and ChartMogul for MRR. Before you upgrade, estimate your monthly events and check each tool's price past its free limit. Track the events tied to activation, conversion and retention rather than every click, which keeps event volume and cost under control.
How we chose the best analytics tools
We started with the analytics tools in the MakeSuccessOnline directory and added well-known SaaS tools we have not yet reviewed, such as ChartMogul. We compared each on hands-on reviews where available, vendor documentation and current pricing, with a focus on what SaaS teams need: activation and retention analysis, account-level views, marketing-site tracking and subscription metrics. Plans and prices were checked in November 2026.
- Product analytics depthFunnels, retention, cohorts and paths for activation and churn analysis.25%
- SaaS fitAccount-level views, revenue metrics, onboarding and trial-to-paid tracking.20%
- Pricing and free tierSize of the free plan and how costs scale with events, sessions, MAUs or revenue.20%
- Ease of setup and useHow quickly a small team gets reliable data and self-serve reports.15%
- Integrations and data accessConnections to billing, CRM and warehouses, plus SDK coverage.10%
- Privacy and hostingCookie use, consent support, EU hosting and self-hosting options.10%
How to choose an analytics tool
- Map the questions you need answeredList them by layer: acquisition (where trials come from), product (what drives activation and retention) and revenue (MRR and churn). Each layer may need a different tool.
- Pick one product analytics tool firstChoose PostHog if engineers will own it, Mixpanel if PMs will, or Amplitude if you have a data team. Start on the free tier.
- Write a short tracking planDefine 10 to 20 events tied to signup, activation, key features and upgrade. Even autocapture tools give cleaner answers with named events.
- Add account-level tracking for B2BSend a company or account ID with every event so you can analyze usage by customer, not just by user.
- Connect revenue dataLink Stripe or your billing system to ChartMogul, or sync it into a warehouse, so product usage and MRR can be compared.
- Fill gaps on the marketing siteAdd GA4 or Plausible for traffic and Clarity for heatmaps, and mark trial signups and demo requests as goals.
Check during the free trial
- Can you build a signup-to-activation funnel and a retention chart without help?
- Can you analyze usage by customer account, not just by user?
- How many events, sessions or MAUs will you use, and what will it cost past the free limit?
- Does it connect to your billing system, CRM or data warehouse?
- Do the numbers match your billing data and your other analytics tools?
Red flags
- No way to group users by account for a B2B product
- Pricing you cannot estimate from your event or MAU volume
- Annual contract required before you can test with real data
- Retention and funnel numbers that do not match your billing data
- No data export or warehouse sync, which locks your history in
Analytics tools for SaaS FAQ
What are the best analytics tools for SaaS?
The best analytics tools for SaaS in 2026 are PostHog for all-in-one product analytics, Mixpanel for self-serve funnels and retention, and Amplitude for scaling teams that want experiments too. Pendo suits B2B feature adoption, Google Analytics 4 covers marketing-site traffic and ChartMogul tracks MRR and churn. Most SaaS companies combine one product analytics tool with GA4 and a revenue tool.
What is the best free analytics tool for SaaS?
PostHog and Mixpanel have the most generous free plans for SaaS product analytics, each with 1M events a month. PostHog also includes free session replay, feature flags and surveys, while Mixpanel includes 10K session replays. For the marketing site, Google Analytics 4 and Microsoft Clarity are free, and ChartMogul is free until you pass a revenue threshold.
PostHog vs Mixpanel: which is better for SaaS?
Choose PostHog if your SaaS team is engineering-led and wants analytics, session replay, feature flags, experiments and surveys in one platform. Choose Mixpanel if PMs and founders will build most reports, since its interface is easier for non-analysts and Group Analytics adds account-level views. Both are free up to 1M events a month, so you can test each with real data.
Is Mixpanel or Amplitude better for SaaS?
Mixpanel is better for fast, self-serve funnel and retention reports and has a generous free plan with 1M events a month. Amplitude is better for scaling SaaS teams that want deeper analysis, experiments, in-app guides and cohort syncs to CRM and email tools. Amplitude Plus starts at $49/mo, while Mixpanel Growth starts from $100/mo billed annually.
Is Google Analytics enough for a SaaS company?
No, not on its own. Google Analytics 4 is excellent for marketing-site traffic, channels and trial signups, but it is not built for user-level or account-level questions inside your app. Product analytics vs web analytics is the key split: pair GA4 with a product analytics tool such as PostHog or Mixpanel, and use ChartMogul for revenue metrics.
How much do SaaS analytics tools cost?
Most SaaS analytics tools have a free tier, and an early-stage stack can cost $0. Paid plans start at $9/mo for Plausible, $49/mo for Amplitude Plus and from $100/mo billed annually for Mixpanel Growth. PostHog is usage-based after its free allowance. Pendo, Heap and Fullstory are quote-only, usually on annual contracts.
How do I track MRR and churn for a SaaS business?
Use a subscription analytics tool such as ChartMogul that connects to your billing system. It pulls data from Stripe, Chargebee, Recurly, Braintree, Paddle or the app stores and calculates MRR, ARR, churn and LTV automatically, with MRR movements and retention cohorts. Product analytics tools track behavior, not billing, so they do not replace this.
How do I choose an analytics tool for a SaaS product?
Start with who will use it and what you need to know. Engineering-led teams suit PostHog, PM-led teams suit Mixpanel and data teams suit Amplitude. B2B products need account-level analytics, which Pendo includes. Then test the free tier with a real activation funnel and check what pricing looks like at your expected event volume.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.