Independently researched ranking
Best App Marketing Agencies in 2026
10 app marketing agencies compared on ASO, user acquisition and pricing, picked from the 18 app marketing agencies we track.
- Agencies reviewed
- 18
- Median minimum
- $5,000/mo
- Offer AI search
- 33%
- Average rating
- 4.88
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 10 best app marketing agencies
- Best app marketing agency by need
- How much app marketing agencies cost
- How we ranked them
- How to choose an app marketing agency
- Agency vs freelancer vs in-house
- What an app marketing agency does
- FAQ
- More app marketing agencies
- Related rankings
Which app marketing agency is best?
The best app marketing agencies in 2026 include Moburst for full-service app growth, Admiral Media for paid user acquisition, Phiture for ASO and retention at scale, App Guardians for subscription app acquisition and Gummicube for ASO. The median minimum across the 18 app marketing agencies we track is $5,000 a month.
Key takeaways
- The median minimum for an app marketing agency is $5,000 a month: 31% of the 18 agencies we track start at $1,000 or less, 44% sit in the middle and 25% charge more. Mobile specialists such as Phiture and AppAgent list $25,000 minimums on Clutch.
- The pool splits in two. Mobile-first specialists such as Phiture, App Guardians, Gummicube and AppAgent cost more and know store mechanics; search-led firms that added ASO, such as PageTraffic and Techmagnate, start lower.
- Only 33% of app marketing agencies offer AI search work, lower than in most categories. App discovery still runs mainly through store search and paid channels.
- The pool is small, with 18 agencies and 12 hourly rates published, a third of them under $25 an hour. Treat cost figures as indicative and ask for a written scope before comparing quotes.
- Pick an app marketing agency by funnel stage. ASO helps organic installs, paid user acquisition buys installs, and retention work protects what you have paid for.
Best app marketing agencies compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Moburst | Overall for full-service app growth | $5,000 | ★4.9 (44) |
| 2 | Admiral Media | Paid user acquisition and AI creative | $5,000 | ★4.9 (49) |
| 3 | Phiture | ASO and retention at large-app scale | $25,000 | ★4.9 (21) |
| 4 | App Guardians | Subscription apps on Apple Search Ads | $10,000 | ★4.8 (30) |
| 5 | Gummicube | ASO tooling and store testing | $5,000 | ★5.0 (7) |
| 6 | AppAgent | Mobile game studios | $25,000 | ★4.9 (34) |
| 7 | Favoured | Overall for app user acquisition | $1,000 | ★4.6 (39) |
| 8 | Techmagnate | Large consumer apps in India | Not published | ★4.5 (11) |
| 9 | inBeat | Creator-led user acquisition | $5,000 | ★4.8 |
| 10 | PageTraffic | Budget ASO and SEO agency | $1,000 | ★4.9 (116) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 10 best app marketing agencies in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for full-service app growth
Moburst
Mobile-first marketing agency for app growth, ASO, paid media and creative
Moburst is a New York agency of 51 to 200 people with mobile and app store optimisation roots and a wide menu: app marketing, ASO, SEO and AEO, media buying, influencer work, creative and analytics. It holds 4.9 across 44 Clutch reviews and names Samsung, Reddit, Calm and Uber in case studies. It also runs proprietary AI tools for social intent scanning and ad analysis, with a $5,000 Clutch minimum.
Notable clients
- Samsung
- Uber
- Calm
- Discovery
- Deezer
Watch out
Breadth makes it less specialised than app-only UA shops, some reviewers noted communication delays, and pricing is not published.
#2Best for paid user acquisition and AI creative
Admiral Media
Performance marketing and AI creative agency for mobile apps, games and ecommerce
Admiral Media is a Dubai-based agency of 11 to 50 people that makes the ads and buys the media in one team. It covers mobile user acquisition, paid social and search, ASO, CRM retention and incrementality measurement, plus AI creative packages with a stated starting price per ad. Named app clients include Fastic, NeuroNation, ChatPDF and TIER, and it holds 4.9 across 49 Clutch reviews with a $5,000 minimum.
Notable clients
- Fastic
- NeuroNation
- BIGVU
- ChatPDF
- Azar
- Miles
Watch out
Focus is paid acquisition rather than product positioning, pricing beyond the creative packages is not listed, and the team spans many time zones.
#3Best for ASO and retention at large-app scale
Phiture
Mobile growth consultancy for app teams across ASO, performance marketing and CRM
Phiture is a Berlin agency of 51 to 200 people that works only on mobile, with a published Mobile Growth Stack framework covering ASO, performance marketing, retention and CRM, creative, data and subscription revenue. Clutch reviewers include Bumble, Yelp, SoundCloud and Tubi, and it holds 4.9 across 21 reviews. Clients named on its site include Spotify, KAYAK and Headspace.
Notable clients
- Spotify
- KAYAK
- Opera
- Headspace
- Wargaming
- Vevo
Watch out
Clutch lists a $25,000 minimum and a $200 to $300 hourly band, and some reviewers call it pricey.
#4Best for subscription apps on Apple Search Ads
App Guardians
Mobile-first advertising and growth agency for app user acquisition, ASO and retention
App Guardians is a Vancouver agency of 11 to 50 people with about 70% of its Clutch service mix in app marketing. One team covers paid user acquisition, Apple Search Ads, UGC creative, ASO, CRM and subscription revenue optimisation, and it publishes case studies with ROAS and install figures. It holds 4.8 across 30 Clutch reviews, praised for communication and timeliness, and has worked with apps in health, fitness and music.
Notable clients
- Keap
- ThinkUp
- Alma
- Sentry Parental Control
- Amwell
- Live Well by Zurich
Watch out
Clutch lists a $10,000 minimum with typical projects at $25,000 to $100,000, and some reviewers found creative deliverables weaker than the growth work.
#5Best for ASO tooling and store testing
Gummicube
App store optimisation agency with proprietary ASO technology for apps and games
Gummicube is a San Jose agency of 51 to 200 people whose core craft is app store optimisation, backed by proprietary DATACUBE and Splitcube tools. It also covers conversion testing, Apple Search Ads and Google Ads, creative and app launch support. Microsoft, LinkedIn, Grubhub and Carvana are among its named clients, and all seven of its Clutch reviews are 5.0, with a $5,000 minimum.
Notable clients
- Microsoft
- Bethesda
- Grubhub
- Gameloft
- McAfee
Watch out
Only seven Clutch reviews, reviewers say cost can be high for startups, and the scope is narrower than a full growth agency.
#6Best for mobile game studios
AppAgent
Mobile game marketing agency for user acquisition, ASO, creative and monetisation
AppAgent is a Delaware-registered agency of 11 to 50 people that works only on mobile games, starting clients with its GamePlan audit and then running user acquisition, ASO, creative and monetisation. It names Supercell, Scopely, Goodgame Studios and 505 Games, and reports App Growth Awards wins in 2018, 2020 and 2022. It holds 4.9 across 34 Clutch reviews that praise communication and strategic insight.
Notable clients
- Supercell
- Scopely
- Goodgame Studios
- Innogames
- 505 Games
- Square Enix
Watch out
It works on games only, Clutch lists a $25,000 minimum, and a few reviewers wanted new strategies proposed more often.
#7Best overall for app user acquisition
Favoured
Employee-owned London paid social, TikTok and app growth agency for DTC brands
Favoured is a London performance agency, set up in 2019 and employee-owned since 2025, that lists app marketing (ASO and user acquisition) next to paid social on Meta, TikTok, Pinterest and Snapchat. Creative is produced in house, from UGC to motion graphics. It reports £500K in sales for Durex UK on TikTok and 4x ROAS for Snag Tights, and it appears in Clutch's 2025 rankings for app marketing.
Notable clients
- Oddbox
- Elvie
- Durex
- Teapigs
- Go Ape
- Snag
Watch out
Its 4.6 rating across 39 reviews includes one very negative account, and the small team has little enterprise experience.
#8Best for large consumer apps in India
Techmagnate
Delhi SEO and performance agency built around BFSI, healthcare and ecommerce brands
Techmagnate is a Delhi agency operating since 2006 with a team of more than 300. App marketing sits alongside SEO, PPC, content and GA4 analytics, and it is a Google Premier Partner. Named clients include Groww, Pine Labs, Truemeds, Snapdeal and Bajaj Finserv. It has invested early in AI search, including its Prism visibility audit tool, and works across BFSI, healthcare and ecommerce.
Notable clients
- Bajaj Finserv
- Apollo Hospitals
- Airtel
- Honda
- Mahindra
- Groww
Watch out
Clutch reviewers describe pricing as high, and its large structure may feel slow for small app teams.
#9Best for creator-led user acquisition
inBeat
Micro-influencer and UGC agency for performance-driven DTC and app growth
inBeat is a Montreal agency, founded around 2019, that grew from a creator discovery tool. It combines micro-influencer campaigns, UGC, paid media, creative strategy and user acquisition, with named clients across SaaS, DTC, dating and app categories such as Bumble. Its UGC output is tied to paid social creative needs, and it brings TikTok fluency, with a 4.8 rating and a $5,000 minimum.
Notable clients
- 7-Eleven
- HelloFresh
- Square
- Bumble
- Nestle
- Nordstrom
Watch out
It is less suited to prestige campaigns needing celebrity names, and some verticals have thinner case studies.
#10Best budget ASO and SEO agency
PageTraffic
SEO-first agency from New Delhi with 100-plus Clutch reviews and offices in London and Chicago
PageTraffic has sold SEO from New Delhi since 2002, with a team of roughly 120 and offices in London, Chicago and Mumbai for client contact. App store optimisation is one of its listed services, next to PPC, social and ecommerce design. Entry SEO plans start from $299 a month, hourly rates are under $25, and it holds a 4.9 rating across 116 Clutch reviews.
Watch out
ASO is a side service for an SEO-first firm, and some reviews cite communication lapses and missed deadlines.
Best app marketing agency by need
Full-service app growthMoburst
Paid user acquisition and AI creativeAdmiral Media
ASO and retention for large appsPhiture
Subscription apps and Apple Search AdsApp Guardians
ASO tooling and store testingGummicube
Mobile game studiosAppAgent
Paid social on a lower minimumFavoured
Large consumer apps in IndiaTechmagnate
Creator and UGC campaignsinBeat
Small budgetsPageTraffic
How much does an app marketing agency cost in 2026?
App marketing pricing depends on whether you buy ASO, paid acquisition or both, and ad spend is billed on top. These figures are a small sample from the published minimums of the 18 app marketing agencies in our directory.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | $1,000/mo or less | 31% | Small apps and early ASO work; usually packaged plans, often from offshore teams. |
| Mid-market | $1,000 to $5,000/mo | 44% | Apps running paid social or creator acquisition with a dedicated team. |
| Premium | Over $5,000/mo | 25% | Mobile-first specialists such as Phiture and AppAgent list $25,000 minimums, and large programmes can cost more. |
Source: published minimum budgets of app marketing agencies in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is under $25 (33% of the 12 agencies that publish rates), followed by $100 to $149 (17%) and $150 to $199 (17%).
How we chose the best app marketing agencies
We started with every app marketing agency in the MakeSuccessOnline directory (18 at the time of writing) and scored those with credible app-related work on six criteria. Each profile was researched from the agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- App marketing scopeWhether ASO, user acquisition or retention are defined services, not a line on a long menu.25%
- Proven results and clientsNamed clients and published results we could attribute to a source, with agency-reported figures flagged.20%
- Reviews and reputationRatings and review volume on Clutch or Google, plus awards and partner status.20%
- Channel depthStrength in the channels that drive installs, such as store search, paid social and creators.15%
- Pricing transparency and valueWhether minimums or rates are published, and how cost compares with scope.10%
- Team and longevityYears in business, team size and who actually works on accounts.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose an app marketing agency
- Pick your growth leverDecide whether you need organic installs from ASO, paid user acquisition, creator content or retention work. Few agencies are strong at all four.
- Check app-specific proofAsk for install, cost-per-install and retention results from apps in your category, not general SEO or ecommerce cases.
- Understand the fee and the ad spendSeparate the agency fee from media budget, and ask how performance and creative costs are billed.
- Ask about measurementMobile attribution tools and privacy limits shape what can be measured. Ask which tools the agency uses and how it reports blended results.
- Test the creative processPaid acquisition lives on creative testing. Ask how many variants are made each month and who produces them.
- Agree on a stage-gated planStart with a store listing audit or a test budget, then scale once cost per install and retention are in range.
Questions to ask
- Which apps similar to ours have you grown, and what happened to installs and retention?
- What do you do for ASO, and how do you track keyword and conversion changes?
- How many creative variants do you test each month, and who makes them?
- Which attribution tools do you work with, and how do you report blended results?
- How is your fee set separately from ad spend?
- What would the first 60 days look like for our app?
Red flags
- Guaranteed installs or a guaranteed top chart position.
- Only generic SEO case studies, with no app examples.
- Bought or incentivised installs that inflate numbers but not retention.
- Reports that count installs but not cost per install, retention or revenue.
- No clear owner of your store listing, ad accounts or attribution data.
App marketing agency vs freelancer vs in-house
| App marketing agency | Freelancer | In-house growth team | |
|---|---|---|---|
| Typical cost | $1,000 to $25,000+/mo plus ad spend | Lower; usually hourly or per project | Salaries plus attribution and creative tools |
| Skills covered | ASO, paid acquisition, creative, reporting | Usually ASO or media only | Depends on hires; often one channel |
| Speed to start | 2 to 4 weeks | Days | 2 to 4 months to hire |
| Best for | Apps that need acquisition and ASO together | Store listing audits, small budgets | Apps with steady spend and daily testing |
| Main risk | ASO treated as an add-on | Capacity and continuity | Narrow channel experience |
What does an app marketing agency do?
An app marketing agency is a company that grows installs, engagement and revenue for mobile apps. Typical work includes app store optimisation (ASO), paid user acquisition on social and search channels, creator and UGC campaigns, creative testing, attribution and retention marketing. In our directory many agencies sell ASO as an add-on to SEO, so check how much of the team's day-to-day work is actually app growth.
App marketing agency FAQ
What is the best app marketing agency in 2026?
No single app marketing agency is best for every app. Moburst is our top pick for full-service growth, Admiral Media for paid user acquisition, Phiture for ASO and retention at scale and Gummicube for ASO. Your app category, funnel stage and budget decide the right fit.
How much does an app marketing agency cost?
Across the 18 app marketing agencies we track, the median minimum is $5,000 a month, 31% start at $1,000 or less and 25% charge more than $5,000. Mobile specialists list up to $25,000 minimums. Hourly data comes from 12 agencies, so treat it as a rough guide. Ad spend is billed on top.
What is app store optimisation (ASO)?
ASO is the process of improving an app's visibility and conversion in the App Store and Google Play. It covers keywords, titles, screenshots, descriptions and ratings. It is the app equivalent of SEO, and several agencies in our directory sell it alongside search and paid work.
How long does app marketing take to show results?
Paid acquisition can show installs within days, but efficient scaling usually takes two to three months of creative and audience testing. ASO gains typically build over three to six months. Ask each agency to separate quick signals from compounding gains in a written plan.
How do I choose an app marketing agency?
Decide whether you need ASO, paid user acquisition, creator content or retention work, then shortlist agencies with proof from apps like yours. Ask for cost per install and retention data, how creative is tested, and who owns the ad accounts. Compare minimums against your budget.
Do I need ASO and paid user acquisition together?
Usually yes, once you scale. Paid campaigns bring installs quickly, while ASO raises organic discovery and conversion on your store page, which lowers blended cost over time. Early-stage apps often start with ASO and a small paid test before committing larger budgets.
Should I hire an app marketing agency or an in-house team?
Hire an agency when you need several skills at once and lack time to build a team. Go in-house when spend is large and steady enough for daily testing. Many apps start with an agency for acquisition and later bring retention and analytics in house.
Why are so many app marketing agencies search-led?
App discovery relies on store search, so many SEO firms added ASO as a natural extension. In our directory, PageTraffic and Techmagnate are search-first, while Phiture, App Guardians, Gummicube and AppAgent are mobile-first specialists. Ask how much of an agency's client work is genuinely app-focused.
More app marketing agencies
Well-reviewed app marketing agencies that did not make the top list but may suit your market.
Browse all 18 app marketing agencies →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.